1. Lean Usability Testing
The How, What and Why of Usability
Testing at Insignia Health
Michelle Kerkstra, Skamania 2012

3. What does “Usability” mean?
Making sure something works well, and that a person
of average ability or experience can use it for its
intended purpose without getting hopelessly
frustrated

4. Steve Krug has been an industry leader in
usability design for more than 20 years
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Apple
Netscape
AOL
Lexus
etc…..

5. Usability Lessons with Steve Krug
1.
Web applications should explain themselves
2.
Don’t make me think
3.
Don’t waste my time
4.
We’re creatures of habit
5.
No time for small talk

6. User Testing Happens at Every Stage of
the Development Process

7. Usability tests are qualitative.
The purpose isn’t to prove anything; it’s
to get insights that enable us to
improve what we’re building.

8. How We Conduct Usability Sessions
1. Facilitator asks participants to perform tasks and talk out loud as
they go. Observers watch and learn in another room.
Development Team
Sales/Client
Services
2. Retrospective Next Day
- Problems and Solutions
Stakeholders

9. Usability Testing Moving Forward
Once a month
Once every two weeks
5 Participants
2 Participants
Including Problems & Solutions
in Retrospective
Moving Solution Brainstorm to a
different meeting with only key
stakeholders present

10. When tackling usability problems…
• Tweak, don’t redesign
• Simplify, always

11. What we’ve found so far
October 5
• Inconsistent registration flow
• Site purpose unclear
• Improved UX surrounding goal
and area of interest selection
• Incorporated framing into goals
• Remove HA from registration
• Reduced and refined home page
text
November 1
• Improve onboarding experience
• Lack of consistency in
• Refine content throughout
content, tone, and
nomenclature
• Confusion between how
different pages and concepts are
related
registration
• Revisit prioritization of elements
on homepage and challenge
board

15. Why we do User Testing
1. To find usability problems
2. To see through the eyes of end users
Watching users makes us better designers.