An insight into the advertising potential of the MTV Broadcasting Network through an understanding of viewer behaviour

1. CORE VIEWERS OF THE MTV 6 PACK An insight into the advertising potential of the MTV Broadcasting Network through an understanding of viewer behavior

2. THE MTV 6 PACK The Music TV Broadcaster MTV Networks Europe: A multi-channel platform including the core 6 pack of channels Each channel appeals to a specific audience A core viewer may be defined Target a key market in one or across multiple channels Source: MTV Networks Europe and Viacom Brand Solutions Websites

10. MTV2 In Focus Advertising potential of the channels core audience Alternative youth audience is hardest to engage as an advertiser MTV2 delivers this core audience to clients whose products or services require it via through-the-line integrated campaigns

16. Creative concept and design solutions: Fulfill promotion and partnership briefs On air art breaks and spots Merchandise branding Brand design Product packaging Pro-social awareness campaigns Promotional and Branding Elements

17. MTV 6 Pack: Multi-channel platform Access a variety of core viewers Pinpoint audiences for maximum return on advertising investment Use existing platforms and expert insight into MTV audiences Tailor-made campaigns Touch the consumer in new ways Partnership Opportunities with MTV2: Enter directly into the psyche of the alternative youth audience Address specific wants and needs Brand Movement Campaign: Evolve by including an expanding group of people Across full range of MTV platforms Conclusions