inbound marketing is choice of the modest. When the marketing resources are modest then inbound marketing maximizes effectiveness.

1. INBOUND vs TRADITIONAL
(OUTBOUND) MARKETING
Domna Kakoula
Accounting & Finance, Univ. of Macedonia
MBA Candidate

2. TRADITIONAL (OUTBOUND)
MARKETING
• Is a strategy in which a business
advertises its products and services
by presenting information to
consumers even if they are not looking
for those products or services.

3. INBOUND MARKETING
• Targets a core audience by providing
useful and quality content to entice
them into finding out more about your
products or services.
• Give something useful in order to get
consumers come to you.

4. PROBLEMS OF TRADITIONAL
E-MARKETING METHODS
• Tired of too much web advertisement!
Advertising's effectiveness dropped
and people started blocking it out with
Tivos, Ad Blockers, etc.
• Tired of un-targeted mass emails on a
daily basis.
People block them out with spam
filters and unsubscribe from lists.

5. • Overloaded with content. In 2013
there are around 92,000 new articles
published to the web EVERY DAY!
That's over 2.7 Million articles per
month!
• Too expensive for small business.

6. INBOUND MARKETING
TECHNIQUES
• Create valuable content
 Using social networks such as Facebook, Twitter,
LinkedIn, and blogs you can post helpful articles
and videos that are related to your products or
services on a regular basis.
 Produce content as niche as possible. Carving out
a very niche audience and creating content that
"speaks to them" is going to be key for people to
subscribe to your content and set your content
apart from all the other blogs on the web.
 Create a content having in mind your customers
profile and neads.

7. Offering Incentives
Give followers incentives for following
you. Create content and resources
that are bigger and more useful than
just blogs. Having a blog, ebooks,
whitepapers, etc. will no longer make
you unique.
 Give downloadable free content, free
tools and offers in exchange for
signing up to your newsletter.

8. Communication
 Inbound marketing allows you to have direct
communication with the consumer.
Using your social media presence, you can
ask your followers for their input regarding
your products and services. This shows
them that you care for your customers, and
gives you the chance to improve your
business.
 Increase focus on continuous improvement
combined with a relentless drive for
enhanced customer intimacy .