Cindy greenway

Don't Stuggle To Get GREAT Clients: Check out Cindy's VA Formula

Getting Clients With
Cindy Greenway
Interviewed by Angela Wills

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Interviewee - Cindy Greenway of VAFormula.com
Interviewer – Angela Wills of MarketersMojo.com

Angela Wills: Hi you’re back with Angela Wills and on the line today I have Cindy
Greenway. Cindy has a lot of different things available to virtual assistants. She’s been
serving virtual assistants and has some exciting sites that I’d like to talk to her about today.

What I’d like to do before I welcome Cindy is just let my listeners (you guys) know how I
know Cindy. It’s really interesting because Cindy is one of the first people that I worked with
as a virtual assistant – I was on her virtual assistant team. I got to know Cindy quite well, we
talked quite often and I did work for her clients as she had a multi-va team. She has lots of
experience helping virtual assistants. I know lots of people listening are going to get a lot out
of this call.

I want to say welcome Cindy and thanks so much for being here.

Cindy Greenway: Well thank you Angela. I’m very happy to be here. It’s really interesting to
hear about the history we have together from so long ago.

Angela Wills: It was quite awhile ago and I didn’t mention that when I just said how I know
you. I don’t even remember what year it was. I think it was 2006.

Cindy Greenway: You know it probably was. We started multiple streams team around
2005, I think late 2004-2005 so yeah it was probably around that time. So, five years ago.
Yeah a long time.

Angela Wills: I remember my friend Nell Taliercio told me about your site and I went and
applied…

Cindy Greenway: And the rest was history.

Angela Wills: So it was about five years ago I guess. Cindy you’ve been really focusing on
the industry, virtual assistants. I don’t know if you’re still a virtual assistant. Are you still a
virtual assistant as well?

Cindy Greenway: I don’t do a lot of virtual assistant work so much anymore. I work with just
a few clients to help out with specific areas. Affiliate management is an area I’ve been
focusing on more so I’ll kind of come in and do that. But I don’t do the typical VA day to day
work anymore.



Angela Wills: Right. You’ve really grown your business and have lots of great stuff going
on. I’d love you to introduce yourself to my listeners and let us know more about you.

Cindy Greenway: Sure. I originally started in the VA industry back in 2003, that’s when I
first had my site up and became a VA. Right before that I didn’t even know what a VA was so
I kind of landed on it by accident. I had my first site up and thought I’d start off as a
secretarial services type business. In doing research I came across the VA world and thought
yeah I could do this.

Fast forward eight years later essentially, I’ve been through all kinds of different situations.
I’ve grown the business. I’ve worked with tremendous people. In the last few years just doing
the VA side of stuff just wasn’t enough for me. I have a real huge passion for this industry
and what it has to offer, the opportunities available to either people who are looking to have
an additional income or people who want to do this as a career or people that are retired and
want something to do. There’s so much opportunity and with the advancements and
technology it’s endless. There’s things out there that I don’t even know about.

So my passion is really in helping VA’s and helping them build their businesses and helping
them generate revenue and finding great clients – not just clients that help pay the bills but
clients that they are really excited to work with, that they really connect to, that really respect
them that they have really great relationships with.

Over the years informally I’ve always helps VA’s and we have our hot skills VA training
programs that we offer and so on. The mentoring is become something that I’m focusing on
more in the last I’d say six months or so where I joke around and say that I kick people in the
butt because I’m not here to be there friend. I really want to sort of steer them in the direction
of overcoming their challenges and building something that they really want to have.

Angela Wills: People who are listening now; and what I sometimes do is listen to podcasts
and go check out websites so in case someone is listening and they want to check out a
couple of your websites do you want to mention some of your sites that you have available?

Cindy Greenway: Sure. Of course. You’re giving me a great option here. The first one is
kind of hub if you will is www.virtuallysuccessful.com That is a blog site where we post
articles, we have videos, there’s resources that you can download for free, there’s
teleseminar recordings that you can get for free. Anything that kind of comes up we post on
there – topics of discussions that I’ve had with VA’s, some points that I really want people to
take note of, information about our upcoming teleclasses and so on. Everything is on
virtuallysuccessful.com. That’s kind of our umbrella if you will.

Under that we have a couple other sites. We have www.hotskillsvatraining.com and that is
our portal for any kind of VA training type of work. We have skills development type programs



that we offer ourselves. We have some where we have trainers that have come in to actually
lead the training because we’re not proficient in those areas. We also have some people in
the VA industry that we highly respect and recommend their training as well, some training
that we don’t even offer and there’s no sense in even trying to because there’s other people
out there that specialize in that area already. So hotskillsvatraining.com is that.

I have www.growyourvabiz.com and that is where my book is. My book Virtually Successful
8 Simple Ways for Virtual Assistant to Find (and Keep) Clients – that’s kind of the main page
for the book growyourvabiz.com.

And then my most recent adventure is the www.getclientsclub.com and that is a brand new
sort of membership area that I am focusing on specifically to help virtual assistants find
clients. So, it’s in building their confidence, identifying their target market and really
identifying where they are going to niche, what kind of services they are going to offer and in
building that way. We’re going to every month meet as a group. I’m going to provide
resources, I’m going to provide really great content. It’s a method for people to kind of soak
in some of those details and hopefully go out there and implement some of those action
steps and find some really great clients.

Those are my four main sites at this time.

Angela Wills: Right. That’s awesome. You caught my attention with the get clients club. I
think I got an email from you because I’m on your email list and I’m not on too many people’s
email list but I like to stay on your list. I work with a lot of virtual assistants and I have been a
virtual assistant and I still do that kind of work and you put out lots of great stuff so I like to
stay informed.

Cindy Greenway: Thank you.

Angela Wills: So, the get clients club caught my attention and I think just a lot of people that
I’ve worked with who are starting a virtual assistant business or some of my customers
definitely this is one of the things they struggle with. I mean a lot of virtual assistants do. I
think I got lucky because I found your business when I first started and I also ended up doing
like a special on another membership forum. But I know a lot of virtual assistants do get very
frustrated looking for clients. You said something about finding great clients which I think is
so important and some people miss that. Do you find a lot of people are frustrated with just
the clients they have if they are getting clients?

Cindy Greenway: Angela, it’s a huge issue (I guess) out there. We have a couple of
different eCourses out there. One of the things we have is open conversation with people
that subscribe and a question we ask them is what’s your biggest challenge to building your
VA business? The number one piece of feedback we get is how do I find clients? VA’s are



struggling to find clients and in the mentoring that I’m doing I do free sessions as well,
complimentary sessions to kind of just help VA’s with at least one thing that’s going to push
them through.

And the other part about that is not just finding clients but finding really good clients – clients
that are ready for a VA, that are going to embrace their VA, that are respectful, that are
motivating. When we work with our clients we put everything into that relationship. We
genuinely want to help them. When we’re not excited about what they do or we don’t feel that
they respect us or they’re not really ready for a VA or that kind of thing that can really
damage us in a lot of ways. Internally because we just want to help. And so when that
relationship for whatever reason disintegrates, internally we kind of suffer a little bit. Our
confidence might drop a little bit, we might feel like we’re not really good enough, can we
really make this happen and all that kind of stuff. That is a reality out there is that VA’s are
feeling that insecurity. Finding clients is definitely the number one challenge but finding great
clients and retaining those clients is definitely up there as well.

Angela Wills: Right. I know I went through that and I had to learn probably the harder way. I
got advice but then when I went out on my own sometimes you just end up picking the wrong
clients and I think it’s the responsibility of the VA too because I need to be able to recognize
who is my ideal client. If I’m saying yes, yes I can do this for you and then it just doesn’t work
out then I have to take responsibility too.

Cindy Greenway: A lot of times we take on those clients because we need the work right?
We think oh yeah I can help them and we get along with them really well personally; we’re
not doing it maliciously or anything like that it just does not work. Either the client’s not ready
or we haven’t; the ownership is really on the VA to tell the clients how we can help, to get the
information out of the clients. They just know they need help, they don’t always understand
what we’re capable of doing. Yeah sometimes you just get into a situation where you haven’t
done your homework or you haven’t been really forward on some things and things start to
fall apart. Just like any business.

Angela Wills: Once you recognize the people who are your clients it becomes a lot easier. I
tell people now you’re not a good fit. You’re not ready for my service or whatever. I say it in a
very nice way. Last time I did that was just last week I think and I had the lady thanking me. I
think a lot of times we think oh well the client is going to be so upset that I rejected them but I
just let her know this is how I work and it’s not going to work out, I can tell from what you
need it’s not going to work that way, it’s not going to work out for us. She was very pleased
with that and said she would refer other people to me. I don’t want to take the whole call up
but you caught my attention with that comment.

Cindy Greenway: You know Angela I’m so glad that you can speak to that as well because
it really is something that we don’t do. It’s ok for virtual assistants to say no. It’s ok to do that.



We don’t always know how to do that. For myself, it took me years to be able to say no. We
want to help. We have this genuine interest in wanting to help.

Even before that, even before like looking for clients and stuff there’s work VA’s need to do.
It’s not enough to start a VA business and say I can work with anybody. Yeah you can work
with anybody but your marketing doesn’t work that way, your attracting clients doesn’t work
that way. You attract the people you really don’t want to work with because you haven’t told
the people you really do want to work with why you are the VA for them.

Angela Wills: Right.

Cindy Greenway: I could go on forever about this kind of stuff but I totally get what you’re
saying. It’s ok to say no but also you have to do some of that work ahead of time to be able
to say you know what you’re not my ideal client or I’m not the right person for you but you
know what, here’s the person that would be and that way you don’t feel like you’re
disappointing someone. When you say no that’s not a bad thing. That’s a positive thing
because if you had said yes you and the client would come to a point where they were really
quite upset with one another, disappointed in the situation because you’re kind of trying to
force it to happen it’s not happening naturally.

By saying no you’re actually helping them. You’re saying you know what I’m not the right
person or I don’t excel in this area or your market isn’t within my ideal kind of client market
but you know what here’s someone that can help you or I would suggest you connect with
someone like this. That’s more helpful to them than you trying to help them and really sort of
forcing yourself into it.

Angela Wills: Right. Yeah totally. And just understanding what kind of business you want to
build. I wanted to ask you what your first online business was. Was it the virtual assistant
business that you started?

Cindy Greenway: Yes. When I came out back in 2003 it was very much all about offering
VA support. When I started it was very administrative based. I didn’t know anything about;
you know I’ll be completely honest…I knew nothing about running a business. I knew nothing
about the VA world really as far as the internet and stuff like that goes. I just knew that I
wanted to stay home with my son. I’d always done really well in my work and I was
determined more than ever to make this happen.

I started doing basic administrative type stuff. What really kind of got me going was I landed
a client who basically said to me one day, sent me and email and said here’s my username
and password for the shopping cart this is what I need you to do. I thought oh my god. I
didn’t even know what a shopping cart was. I logged in and I started playing around and I did
some tutorials and I got my own free account just to try to play. That’s how it started. The



shopping cart at the time not everybody had it like they do now. It was certainly an area that
boosted me. I got into it and I loved it. I learned how to manipulate it. Before you knew it
people were just knocking on my door – I need you to help me with my shopping cart, I need
you to implement my shopping cart, I need you to do this this and this.

That’s where it came from. So from there we developed the ecommerce training because
there were a lot of VA’s out there that had no idea how to implement ecommerce into a
clients business. It kind of ran from there.

But I didn’t know any of this stuff when I first started. That’s why I like to encourage others
out there that you don’t need to know it all when you come on board but you have to sort of
figure some of the things out in order to embrace the learning that’s out there so you can
make it happen.

Angela Wills: Right. I think there’s a lot of people who start off in the same type of position.
They don’t really have business experience, like a lot of people are moms who want to be
able to stay at home. I think that a lot of people who are moms are attracted to that virtual
assistant business. I don’t know why. I guess because it’s a service type of thing and we like
to help people like you said before. Do you think that’s why?

Cindy Greenway: Well I don’t know. I can only talk about my story. I think for a lot of moms
it’s kind of an opportunity to have that balance. The flexibility of running your business and
you have administrative background so they mesh and then having the time to be able to
take the kids to school or back again or whatever. That was my reason behind it.

I’m really seeing a shift where it’s more older people that are close to retirement or have
retired that are more interested in the VA world. I didn’t see that as much before but I am
seeing a lot more of it now. So, I think it’s just attractive period. It’s low-cost especially
because you just need a computer, internet and a phone. If you’ve got some background and
you’ve got some training and stuff like that it’s pretty, not easy I don’t want to say that but in
relation to starting up another kind of business the VA thing is pretty easy to kind of get
going.

Angela Wills: Right. Why did you choose to help virtual assistants and start these other
sites when you were building your virtual assistant business? Why did you choose to start
teaching? Before you answer that I have to say that from working with you, you are a great
teacher. You were really good at explaining stuff to other people.

Cindy Greenway: Thank you. My head’s not going to fit through the wall when I’m done
with this. I don’t know what it is but I’m one of these people that I’m not really good at faking
it. Like what you see is what you get with me. As much as I have always really enjoyed



working with my clients and nothing was really more satisfying at the time than helping them
implement all kinds of things online or build their name online or support them in a way that
they were growing and they were becoming what they wanted to be in their business. But my
real passion lies in helping other people grasp onto opportunity that has allowed me to do so
many things that I want to do.

I’ve been through blood, sweat and tears. There were times I was ready to shut down. I
actually broke a computer because I was so angry one day I was going to quit. I broke the
screen because I slammed it down too hard. I’ve been there. I get it. But I also see and know
the opportunities that are out there for people that want that kind of schedule, that want that
kind of flexibility.

It breaks my heart to see or hear from VA’s that say you know what I can’t cut it. I can’t find
clients, I’ve got to go back to 9-5 and they are miserable, they hate it. They want nothing
more than to have the flexibility and work from home. It kills me to hear that. So I don’t know
my real passion is in helping VA’s. Is it easy? No, it’s not but I’m hoping that through what I
hear in discussions with business owners (I still talk to business owners all the time) when
they talk about the virtual assistant industry, through my own learning, through my own
experiences, through just standing up and saying up rather than shying away from it I’m
hoping that I am making an impact somewhere with someone that is not having to go work 9-
5 in corporate America anymore, that can stay home with their kids if they want to. That can
bring in extra income after they retire or whatever. To me that is what keeps me going –
when I get an email that says thank you Cindy and even what you’ve just shared with me. It’s
like I did something. That’s what gets me excited. That’s what keeps me going.

I’m so passionate about the technology side of things and the online side and building the
business and stuff like that that’s really cool but my main love is in talking with VA’s and sort
of helping them get wherever they want to. When they’ve overcome an obstacle and
achieved something the celebration begins and that’s just so great. It’s a small milestone but
it’s a big impact.

Angela Wills: That’s awesome. Such a good point that you made about people being
frustration and ready to go back to work. I think sometimes people think they’re the only one
who feels like that or there’s something wrong with them for feeling like that. We all go
through it! I’ve gone through it too. I’ve applied for jobs and went to interviews and
everything! It just makes me realize how much I do appreciate; I’ve gotten to the point where
I’ve done some interviews just to see what else I could do. So, it’s such a good point for
people to get and know that there are ups and downs. It’s not all perfect and easy.

Cindy Greenway: A lot of times when I talk to people and even clients I’ve worked with too
that are well known in the industry and so on. People will say to me oh you make it look so
easy you’ve built a business and blah blah blah. I’m like are you kidding me? Yeah it might



look easy but I have cried my eyes out. I have been stressed. I have worked until 3 or 4 in
the morning. I have done everything that you have done. The only reason that you look at
me and think it’s easy is because I’m outspoken enough to sort of share some of that stuff.

I don’t think there’s been any kind of situation that I’ve been through that I haven’t shared
with somebody. I’m kind of an open book that way which you know might be good in a lot of
ways but maybe not so good sometimes.

Everything takes work. Everything. NO matter what you do it’s going to take some work.
Everything that you do there’s going to be a challenge. Everything that you do there’s going
to be stress. You can overcome that kind of stuff and you get little bumps and you keep
going. That’s just like anything else.

I wouldn’t give it up. My youngest son is going into full-time school starting in September.
People have said to me oh are you going to go back and get a part-time job or go back to
government and I’m like are you kidding me? I’ve worked eight years to get here, I’m not
going nowhere.

Sometimes, do I kind of wish I had a regular job? Sometimes I do just to kind of leave work
at work. But I wouldn’t give it up for anything. There’s been times I’ve had to be very
disciplined. I would literally sometimes take my laptop and take it to my mom and dad’s and
they would take it for the weekend because otherwise I would find myself on there and then
an email would come in and I’d find myself working and I’m like no I can’t do it. In a way to
achieve that balance that I wanted I had to do some of those kinds of things.

I’m probably going way off track.

Angela Wills: No no this is all good information. The laptop is getting out of the house.

Cindy Greenway: Yeah. The laptop is going on a vacation of its own.

Angela Wills: I can’t do that with my desktop.

Cindy Greenway: That’s the beauty of a laptop. I’ll never go back to a desktop I don’t think.

Angela Wills: I’m thinking about getting, this is really off topic but there’s a desktop that is
like a touch screen and it’s all in one. I’m really interested in getting one of those.

Cindy Greenway: They look pretty neat.



Angela Wills: They’re pretty cool looking. I wanted to ask you – this is not so much because
you’re not doing as much virtual assistant work anymore but maybe someone might be
interested, maybe they’re running a business where they’re selling products or information
and things like that and I thought it might be interesting to ask you what a day looks like in
your business. Probably not your favorite question of the day but…

Cindy Greenway: No one’s ever asked me that before. I’ve actually gone through the
minute. My partner Tina Forsyth did this on her blog not too long. It was pretty funny. What
does my day look like? You know, I’ll tell you what my day looks like very very honestly. First
of all I have two kids – one is 8 and one is 5. One of them is just in part-time kindergarten.

And so essentially my typical day is I get up in the morning, I do my work out and all that kind
of stuff – we’ll just put that in there. I will flip on the computer and I will get rid of junk. I’ll just
load up my email and this is probably not the most ideal way to do this so I don’t want this to
sound like this is the way to do it. I don’t want anyone coming back to me and saying you told
me to do that.

I just take a look at what’s come in and I delete junk and then I kind of have a place to start. I
do that and that’s 7 in the morning or whatever. Then I’m with my kids – we’re getting ready,
doing all that kind of stuff. 8:15 I leave the house, take my one son to school and I’m back
around 8:45-8:50. If my little guy is home with me I hang out with him, come and check email
every once in awhile. Otherwise 2 days a week my mum-in-law is here with him. When she’s
here I’m working the whole time – I’m either on phone calls or I’m doing training calls or I’m
doing some mentoring or I do my free kick butt sessions as well which I’ll share with you
guys here a little bit later. I do that until about a quarter to twelve and then at 12 o’clock I
need to leave to take my youngest son to kindergarten so I do that. I’m back in the office
about 12:30 and then from 12:30 to 2 I will have scheduled calls or I will be working on stuff.
At 2 o’clock or 2:15 I leave to go pick up my kids and then I’m done for that part of the day. If
I haven’t had a chance to do everything, in the evening I’ll pick up a little bit for a couple
hours (maybe 2 hours or so) and then that’s it.

I’m all over the place. It’s a bit of a piece mill. I still do work in the evenings because that’s
the only way I can make it happen with my schedule with the kids and so on. It’s fine. Before
it used to be more of an issue but it’s fine. I do about 2 hours and that’s it.

That’s kind of how it works. It’s all over the place. I find sometimes now though I do my best
work in the evening, my sort of thinking kind of work and I can’t work now for like 5-6 hours
together. I’ve trained myself to kind of be all over the place. If I’m sitting down from 9-3 I’m
like oh my god what a long day.

Angela Wills: Right. That’s me too. I work the same way.



Cindy Greenway: It’s just been what I’ve chosen to do based on what I want to have here.
I’ve heard all kinds of people say you can’t run your business and do the kid thing too. I
agree with that in a lot of ways because my business is certainly not where I want it to be
because I’ve sacrificed the time for my kids. But you know what, I’ve got lots of time to do it!
They’ll both be in full-time school starting in September and that’s when I’ll kind of go nuts.
For now it works for me.

Angela Wills: And you get to create it whatever way you want which is so awesome. I love
online business and it’s great to hear how someone else does structure their day because I
do something similar. I’m sure a lot of us work like that. I’m lucky, not lucky because I
wouldn’t mind having another kid (eventually at some point) but right now my son is in school
all day. But I still need to take breaks because I don’t sit down for like five hours at a time. I
break up my day still.

Cindy Greenway: Even if it’s just 20 minutes to have lunch or something I’ll make myself
lunch and turn on Dr. Phil or something and feel better that I don’t have all the problems
everyone else does and turn it off and come back to work. It’s like 20 minutes and I’m good
to go. It works. I’m hoping I can make a change at some point but it works for now.

Angela Wills: We have been talking a lot about virtual assistants which of course that’s a lot
of what your business is about or pretty much what your business is about right?

Cindy Greenway: Yep.

Angela Wills: If someone is thinking of becoming a virtual assistant do you have any
suggestions on where to start like if someone is listening to this call and they’re thinking I
might like to be a virtual assistant.

Cindy Greenway: I would say to them, do some research. Go into Google, type in virtual
assistant, check out the different sites out there. Get a grasp of what people are doing, what
kind of services they are offering, what kind of stuff are people talking about because you
don’t want to go into a situation where you’re totally blind to what this whole VA thing is all
about.

I would recommend that. Get out there and do some research because if you don’t then you
could run into trouble where you thought it was something and it’s something else and then
you realize you’re really not that happy with it anymore.

I would do some research. If you’re thinking yeah you know what I’m going to do this, I’m
going to start a VA business I would plead with people to really take some time; you’re going
to be developing your business cards and your website and all that kind of stuff but think



about who – who are you going to work with, who is your target market? This is probably the
one thing that people ignore the most. They think I don’t need a target market I can work with
anyone. Absolutely true, you can work with anyone but when it comes to your marketing and
finding clients, attracting clients, connecting with clients, building long term relationships with
clients, all that kind of stuff you have to have a target market!

If I had to do it all over again that’s the one thing I would have done differently because I was
the same kind – I thought no I don’t need a target market I can work with anyone. Well I
could but you can’t market to everybody! And you can’t use language that connects to
everybody. In not picking a target market you fail essentially! It’s a lot harder and you don’t
get clients that you really want, you just get people that are using you for what they need
then and they can’t always commit long term!

So, select a target market. Do your research. Think about who you know. Who have you
worked with before? Which kind of professionals do you really enjoy or do you really find
value in (what they do what kind of services they offer)? If you had to go back to school what
kind of career would it be that you would go back to school for? You have to be passionate
about whoever it is that you’re working with and then go from there. Then you have a place
to start. You can research them, figure out what their challenges are, figure out how your
services provide solutions to those challenges and that’s how you kind of go.

If you don’t do that target market and really identify what you want for your business then it’s
going to be a real tough struggle because you haven’t really planned, you haven’t set out
those pavers to kind of plan your road throughout the VA world.

It’s hard to do and that’s one of the biggest decisions that people have or make – which
target market do you select? With the VA world it’s really growing. The area of like the
coaches, speakers, trainers, authors, all that kind of stuff there’s a lot of opportunity there but
it’s also very saturated. Those are the people that we know understand the VA market.

I’ve been talking to VA’s lately, which is so cool, that are targeting completely different areas.
One is targeting pet sitters (like pet nannies and all that kind of stuff). There’s a huge market
right now for that. Another one was targeting people in the agricultural industry which blew
my mind! I never even thought about that. Someone else, her target market was like funeral
directors and stuff like that (like anyone sort of in the death consultant). I was like oh my god
I never even thought about that.

You understand them. You understand what they need. You talk to them in a way that tells
them that you know what they need and then you track them. That’s the key. If a VA is not
going to do that then they’re going to struggle.



Angela Wills: Right. One of the things I’ve noticed people struggle with is what to put on
their website. When they’ve got their target market like you said if you’re talking to, did you
say funeral directors?

Cindy Greenway: Yeah.

Angela Wills: You know exactly what to say to them. So what to write on your website really
isn’t even an issue anymore.

Cindy Greenway: Yeah. If it was me I wouldn’t know how to talk to those people. I would be
scared to death to even work with them to be honest. I wouldn’t know what to say but I do
know what to say to the coaches. Because I know what to say and I know what they’re
challenged with I know how I can help them eliminate those challenges very naturally comes
out of me.

That’s another thing too – websites don’t need to be anything crazy. But don’t have your
website looking like every other VA’s website out there.

Angela Wills: That’s a good point.

Cindy Greenway: There’s a cookie cutter stigma out there with VA websites where they all
look the same. They have the services, contact me and all this. And they’re all very pretty
and they have nice pictures and I’m a virtual assistant, I’ve been a VA for 35 years – who
cares? Nobody cares about that. I have never once in my eight years been asked how many
years experience I have as an admin assistant.

Angela Wills: Right. Me either. I don’t have any.

Cindy Greenway: Good thing they’re not asking you that.

Angela Wills: Yeah it’s a good thing they didn’t ask me.

Cindy Greenway: I’m just thinking that something I would really like people to kind of hone
into or really pick up on it’s that. Nobody cares (about how much experience). It helps you.
Of course it helps you. The business owner doesn’t care. They just want to know that you
have what it takes to help them.

They also don’t care; what’s the other thing I was going to mention that drives me crazy
Angela, I have to share. It’s on the tip of my tongue. Oh I know what it was.
When you go to someone services page and they have this huge menu of services and they



talk about how they offer word processing, excel spreadsheets, power point and all that kind
of stuff. It’s like are you kidding me because everything you do out there includes word
processing or excel spreadsheets. People don’t go looking for a VA because they need help
with word processing.

Angela Wills: Right. Exactly.

Cindy Greenway: That’s just another thing to consider when you’re identifying your
services you want to have them specific to whatever it is that your clients need (your target
market needs). So the word processing thing that’s old school. It doesn’t help you at all.

Angela Wills: Right. It’s so general.

Cindy Greenway: It is. It is very general.

Angela Wills: Like you said it’s used for everything now.

Cindy Greenway: And anyone can do word processing now. Six year olds are doing it.

Angela Wills: It’s a very basic skill that you need to work especially online, doing anything
online.

Cindy Greenway: Absolutely.

Angela Wills: I wanted to ask you about your membership site because I think a lot of
people listening can benefit from finding out what it’s about and checking into that. What do
you offer? It’s called get clients…

Cindy Greenway: www.getclientsclub.com. Essentially it’s brand new. My first call is
actually tomorrow. We’re going to start by talking about the employee mindset versus the
business mindset. The get clients club is sort of a place for me to connect with VA’s that for
whatever reason can’t commit to monthly mentoring or anything like that but they still need
help in finding clients.

I’m sick and tired of hearing people that are struggling with finding clients when I know
there’s clients out there everywhere looking for a great VA. I’m sick and tired of the excuses.
I’m tired of hearing about people that have just closed shop and go work 9-5.

It’s my way of connecting hopefully with multiple VA’s and sharing some stuff some good
content, some sort of challenges in the sense of I want you to think about this because it’s



going to make a difference, help them implement specific action steps that if they do are
going to make a difference in their business and so on.

There’s going to be a call every month. I’m going to tackle a different topic every month.
Some months I’m going to have resources for people to download and so on too. They might
have worksheets or a checklist or something like that depending on what the topic is.

I’ve got some other things up my sleeve but I haven’t really figured out fully at this point. But
it’s me, it’s as genuine as you’re going to get from, I’m going to share everything I can. Again,
it’s from my background, my experiences, my blood sweat and tears, talking to business
owners, talking to VA’s. It’s a combination of kind of everything out there. I just want to be
who I am – I want to be bold, I want to be challenging (I don’t want to be challenged I want to
challenge other people). And just really give them that sort kick butt let’s do it, you can do
this, build your confidence. We’re hurting confidence wise out there. We really really are. So I
want to help with that. I want people to feel good about what it is they do, stand up straight,
go out there and just tackle it.

Angela Wills: Excellent. I recommend you guys check it out at www.getclientsclub.com and
I’m going to have links to all the sites that we talk about on the site at
www.marketersmojo.com so if anybody doesn’t want to type it in and they want to come
check out your other sites too they can just go there and find it on the talk radio link.
I just have one more question for you. It is a question I ask everybody who I have as my
guest. It is why do you love your business?

Cindy Greenway: Why do I love my business? I get to work with great people. I get to help
people (who doesn’t want to help people), I get to help people create something that they
may otherwise not have done. I get to take my kids to school, pick them up and take them to
soccer or baseball or whatever it is that we’re doing.

I kind of feel like in a way as much as I work really hard and as much as it’s not perfect (I’m
not going to pretend it is) I kind of get my cake and eat it too. I have everything I want right
now. I’m able to contribute financially to my family. I’ve got the flexibility to help people
business wise but also be there with my family. I do it in a way that works for me and
everyone around me.

That’s really why. It’s really quite simple.

Angela Wills: I love hearing the answer though. I always love asking that question. It just
ends the show on such a nice note. Everybody who has their own business has different
reasons but sometimes similar.
Thank you so much. It’s been a great call.



Cindy Greenway: Thank you. I appreciate it. There’s one thing if you don’t mind me
mentioning it.

Angela Wills: Oh no go ahead.

Cindy Greenway: There’s one thing that I do do if anyone out there is interested. If you
don’t really know me or you want to just get a taste of what I’m really all about and so on I do
offer complimentary kick butt sessions. Those are sessions that I want to hear about you (tell
me a little bit about yourself) and we’ll meet and I will give you at least one way to kind of
move forward and sort of overcome your challenges and stuff like that. I’m going to kick you
in the butt a little bit. Some people need a bit of a hard kick, some people need a little bit of a
soft kick. Essentially it’s a way for me to connect with people in my community out there.

If anybody is interested in that you can go to www.virtuallysuccessful.com/kickbuttsession
and there’s a bit of an application form there you can fill out and then I’ll be in touch with you
on the next step.

Angela Wills: That is very generous so thank you for that. I will again put that link up for
sure. That’s awesome. Thank you so much Cindy it’s been a great call and I know my
listeners are going to get a lot of value from what you have had to share today.

Cindy Greenway: Great. Thank you so much Angela. I really appreciate it.

Angela Wills: Bye.

Cindy Greenway: Bye.


Cindy greenway

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