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Cutting Through the Clutter Using "Word of Mouse"

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Strategic Counselor; Rowan University-Associate Professor, Ret.
Strategic Counselor; Rowan University-Associate Professor, Ret.

National School Public Relations presentation for 2010 National Seminar

EducaciónTecnologíaEmpresariales
1 de 77
Cutting Through the Clutter Using ,[object Object],[object Object],[object Object],“ Word of Mouse”
Web 2.0 ,[object Object]
Taken from…
 
PR Is... ,[object Object],[object Object],[object Object],[object Object]
PR Practitioners are… Strategic Advisors
 
You Talk – We Listen ,[object Object],[object Object],[object Object]
First of Many Examples
Discussion Points ,[object Object],[object Object]
OK!
You just need to...
WHY USE SOCIAL MEDIA ? Drives Authenticity Measures Return of Investment Produces Common Threads Builds Brand Loyalty
Point of Emphasis ,[object Object]
Another Point of Emphasis ,[object Object],[object Object]
The Future is Now
 
MAC Triad Plus cont. ,[object Object],[object Object]
Audiences (ISPR) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Reaching the Desired Outcome ,[object Object],[object Object],[object Object]
1-2-1 achieves Synergy
Synergy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Discussion Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
More Discussion Items ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two-Way Communication Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 and Social Networking Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
School Blogs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Create a School Blog? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
You are the Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are you a brand champion ? ,[object Object]
Remember… ,[object Object]
And this , too… ,[object Object],[object Object]
Three-Step vs. Two-Step Flow ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Three-Step vs. Two-Step vs. One-Step Flow ,[object Object],[object Object],[object Object],[object Object]
Power of 1-2-1
Examples start here …
PR News Has Gone Social
1:1 (or 1-2-1)
There is L.L. – in RED
Inline 1-2-1
Inline (1-2-1) Attachment
Inline 1-2-1
Inline – Less formal
1-2-1 (1:1) – Inkjet
1-2-1 (1:1) – Inkjet
1-2-1 (1:1) – Inkjet
Twitter ® Messages ,[object Object],[object Object]
Power of “Word of Mouse”
Found on Google ®
TweetDeck ®
TweetDeck ® – It’s portable
Social Media Rankings
Social Media Specialist: Melissa Jones
 
 
NewBalance RUN-dezvous ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Info Snack
Info Snack
Full article
Full article – Page 2, etc.
Effective 1-2-1
Keeping Current
The Future is Now
Questions ??? ,[object Object],[object Object]
What’s on YOUR mind??? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Disadvantages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Audience Analysis/Worksheet   ,[object Object],[object Object],[object Object]
Audience Analysis/Worksheet ,[object Object],[object Object],[object Object]
Alternative Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Alternative Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Networked Age ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
7 C’s of Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content is crucial… ,[object Object]
Persuasion Pointers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Communicators ,[object Object],[object Object],[object Object],[object Object]
Real Life “Pitching” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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