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Media Relations – the right way – the only way 2011
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Strategic Counselor; Rowan University-Associate Professor, Ret.
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The latest successful approaches to accomplishing our media relations objectives.
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Media Relations the RIGHT way -- the ONLY way. Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
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What do we do? We help our clients become better communicators for all media opportunities. We find out our clients' needs, create a specific series of videotaped exercises and simulated TV/media interview situations and then practice with you until you are comfortable with your performance. What is your approach to Media Training? Our approach is to treat each person based on his or her needs and their business environment, and not use some ready-made format workshop. (We ask that all clients fill out a needs assessment beforehand to help us better prepare for the training session.) Every training session is unique to the person or persons trained. The one constant in every training session is that the client spends a great deal of time in front of the camera being recorded during interview situations, and then watching the performances on instant playback with critiques.
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Media Relations the RIGHT way -- the ONLY way. Principles and practices from the media relations profession. Contact larry@larrylitwin.com with questions or comments.
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Strategic Counselor; Rowan University-Associate Professor, Ret.
"The Impact of Public Relations on the News and The Impact of the News on Public Relations" from "The Public Relations Practitioner's Playbook."
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Media Relations – the right way – the only way 2011
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Media Relations
– The Right Way – The Only Way NSPRA National Seminar – 2011 M. Larry Litwin, APR, Fellow PRSA Rowan University [email_address] www.larrylitwin.com © 2011
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Electronic Release Template
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What Editors and
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“ The newest
computer can merely compound, at speed, the oldest problem in the relations between human beings – and in the end the communicator will be confronted with the old problem – of what to say and how to say it.” Edward R. Murrow
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What Editors and
Reporters Expect of PR Practitioners
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Electronic Release Template
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