PureSystems App Ecosystems vaue, ISV value proposition and business opportunity. IBM Strategy around PureSystem Ecosystem

1. Changing the game in the development, deployment,
and management of IT applications

2. Marco Laucelli Meana
IBM, TM & Strategy Consultant
mlaucelli@es.ibm.com
mlaucelli
es.linkedin.com/in/mlaucelli
© 2012 IBM Corporation

3. Simplified Experience
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4. IT Transformation drivers: Mobile vs. Cloud
Public
Private
Service agile
response
Demand heterogeneity
and variability
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5. IT Transformation trends: enterprise App Stores
Corporate
mobility
Benefits
•Reduce costs
•Reduce T2M
•Improves IT procurement process
• Better user fulfilment
•Adaptative IT
Public &
private clouds
© 2012 IBM Corporation

6. Shift in software development landscape
Packaged solutions replacing in-house developments
2015
2010 $702B
2005 $549B
$467B Pkg’d
Apps SaaS
Pkg’d
$144B $33B
In-House
In-House Apps Dev’t
Pkg’d $125B SaaS Mobile
In-House Dev’t $13B $341B
Apps $29B
Dev’t $296B Out-
$118B Out- Mobile OSS
$269B $7B Sourced
Sourced $22B
Out- Dev’t OSS Dev’t
Sourced $99B $9B
Dev’t
$133B
$73B
Acquired Acquired Acquired
$197B $253B $361B
5% CAGR 7% CAGR
All figures are 2010 opportunity and CGR ’10-’15
Excludes: MW & OS, SW Development Tools, Operational Costs
© 2012 IBM Corporation
6

7. Simplified Experience
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8. Simplified Experience
Factory
pre-configured
and tested 70% faster setup time
Dynamic
resource Days to minutes
allocation for workload deployment time
Management
across physical
75% lower systems costs over 3 years
& virtual 98% time savings in storage
resources provisioning
© 2012 IBM Corporation

9. PureSystems Centre
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10. PureSystems creates an opportunity
Traditional opportunity
Old IT New IT
cut off cut off ISVs
Application ROI
Platform generated
opportunity
Profitably pursue niche application
opportunities that were previously too
small or to be attractive.
App Hits App Niches App unmet needs
Servers Application Rank
Appliances
© 2012 IBM Corporation

11. PureSystems creates an ecosystem
Users &
clients User needs
Innovation projects
Application &
Recommendations content
Cloud services PureSystems
Platform base Centre
Information
Analytics & Best
Practices
Application &
content Business
Technical & opportunities
business
support Pilots
Developers
& ISVs
Users want: Rich, ISVs want: Large customer base to sell Ecosystem owners want:
innovative and relevant applications to, Business support Ecosystem profit potential,
application, content and services, storefront, application e.g., devices, services,
service portfolio promotion and marketing, market advertising
intelligence, payment processing…
© 2012 IBM Corporation

12. PureSystems stack: patterns of expertise
Samples of the three types of patterns
PureFlex System PureApplication System
Pre-integrated servers, storage, Pre-integrated middleware and
networking, virtualization and infrastructure
management
Application Patterns ISV applications (e.g., SAP CRM)
Business application
Business intelligence
expertise
Web experience
Demand driven elasticity
ISV or Client Simplified system setup and install
Platform Patterns Tuned Policy-based system management
Expertise across the Platform Simplified application migration
middleware and
infrastructure Web application deployment
Transactional database deployment
Data mart deployment
Infrastructure Patterns Provisioning and automation
Expertise across the compute Storage system optimization
resources Scalability and upgradability
Included with system purchase Available in catalog
© 2012 IBM Corporation

13. Ready for IBM PureSystems
• Complete successful ISV Application Pattern (PureApplication
System) or ISV Virtual Appliance (PureFlex System) enablement
• Create Global Solutions Directory Display entry
• Create Solution Description and Solution Download pages
• Sign ‘Ready for IBM PureSystems’ supplement agreement
Building the Virtual Image
Virtual Appliance repository
Appliance/Virtual App
Software
application Software
application
+
Middleware Middleware
+ Operating
system
Operating
system
Activation
+ Engine
Activation
Engine Metadata
+
Metadata
Virtual App Pattern Web Application Pattern 2.0
Virtual System Pattern IBM Transactional Database Pattern 1.1
IBM Data Mart Pattern 1.1
© 2012 IBM Corporation

14. PureSystems Centre: references
Previously SugarCRM required the IBM's PureFlex System will enable our
customer to install the middleware clients to tune their server and storage
manually. Now Sugar can provide infrastructures, matching the various SAP
complete End to End provisioning, workloads onto an IBM PureFlex optimized
reducing the typical deployment time from system. It promises to be a new way of
2-3 days to 10 minutes. simplifying the deployment and
management of enterprise applications.
© 2012 IBM Corporation

15. IDR
ISVs
IBM Innovation Technology
Centers plans
Business development Co-marketing
Sell With Sell Through
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16. IDR areas of activity
PartnerWorld ISVs &
The goal: Deliver innovative,
comprehensive client solutions System Integrators
developerWorks
The goal: Skill growth around IT professionals
emerging technologies
Academic Initiative
The goal: Build a more Students & Faculty
competitive IT workforce
Venture Capital Group Entrepreneurs &
The goal: Increase visibility,
differentiation and credibility Startups
© 2012 IBM Corporation

17. Thank you