Quick Start Guide Full Analytics Implementation

QUICK START GUIDE Full Analytics Presented By: PRESENTER NAME Presented For: CLIENT NAME

Step 1 : Log In ,[object Object]

Step 3 ,[object Object],Note: Full Analytics will be “Deactivated” if no data has been received within 7-14 days of selecting the ‘Activate’ button. To avoid analytics being ”Deactivated”, at a minimum, make sure that you have the Universal Tag implemented into the HTML of your landing page before selecting ‘Activate’.

Conversion Prospect Browser Lead Analytics Sales Funnels Impression Conversion Click Full Analytics Conversion Only Impression Click Lead: Visitor who arrives at the advertiser’s web site Browser: Visitor who views more than one page Prospect: Visitor who reaches a page with an “intent-to-transact” (ex: a shopping cart page) Conversion: Visitor who completes a call to action (purchase, fills out a sign up form, reaches a Thank You page, etc.)

Step 4 : Copy and Paste ‘Universal Tag’

Step 4 Notes : Copy and Paste ‘Universal Tag’ ,[object Object],[object Object],(Tag Above Is Not For Use) Note: Be sure to copy everything between the opening <Script> and closing </Script> tags when copying the code to your pages. Everything in the red box below should be included on your HTML page:

Step 5 Notes : ‘Event Tags’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*

Step 5 : Access Your Event Tags ,[object Object]

Step 5 : Create Event Tags ,[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5 : Create Event Tags: Naming ,[object Object]

Step 5: Modify Event Tags: Adding Revenue ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*

Step 5 : Modify Event Tags: Revenue ,[object Object]

Step 6 : Copy and Paste ‘Event Tags’

Step 6 Notes : Copy and Paste ‘Event Tags’ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 6 Example ,[object Object],Conversion Tag Prospect Tag Universal Tag U U P U U C U Sponsored Search Product View Add to Cart Begin Checkout Submit Purchase Purchase Confirmation (sign up thank you page) (or sign up page) U P C

Step 7 : View Reports ,[object Object]

Step 7 Notes : View Reports ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Quick Start Guide Full Analytics Implementation

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