SEO and Social for the Korean and Chinese Markets, best to see the sound file that goes with it as it's quite image heavy.

1. Mike Litson
Asian Search Marketing

2. Overview
Summary
1. Market Shares
2. Search Percentages
3. Naver Layout
4. KIN
5. Cafes
6. Websites
7. Libra
8. Daum
9. Baidu Layout
10. Baidu Traffic Example
11. Baidu PPC and Search Intergration
12. Spam
13. On Site – Key Points
14. Weibo
15. Baidu Share
16. Baidu Video Expansion

3. Stats
Language Spanish Arabic Chinese
(mandarin)
Japanese Korean English
Percentage
of web
6% 3% 12-22%
(estimates)
8% 2% 27%
(60% of
sites have
English
Available)
Number of
Searchers
153m 66m 444m 99m 40m 540m
*number of searches stats
2011, percentage 2013

4. Naver Search
http://bit.ly/12igDdD
Yes That’s The 1st Page

5. Kin

6. Cafe

7. Cafe

8. Overview

9. Libra

10. Baidu

11. Baidu Layout

12. Baidu Traffic

13. Baidu PPC
Baidu results directly change
as a result of paid campaigns
going up and down!
Not sure if your
content is ok for
Baidu, the PPC
team will tell
you. I
recommend
baiduhk.co.hk

14. What sort of links

15. Onsite
• Meta Keywords still hugely important
• Keywords in Titles, Descriptions, Htags etc
• They’ve had their Panda
• Quantity of links equally if not more important if not more so than
quality
• No real penalties for spammy links
• CTR is HUGELY important
• Internal linking from content is liked
• Consistent daily increases in links
• Content length should be about 1k words and up
• Display keywords in pinyin in the URL
• You need to use Baidu webmaster tools.
• Formatting around KWs
• Keyword density
• Try to get Chinese hosting

16. Weibo

17. Baidu Share
•Baidu Bookmarks
•Weibo Sina
•Weibo Tencant
•Pengyou (Tencent)
•Renren
•QZone
•Kaixin
•Douban
•Sohu Weibo
•MSN
•QQ Bookmarks
•Tao Jianghu Baidu Post Bar
•Sohu White Society

18. Baidu Video Buyouts