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Objectives ,[object Object],[object Object],[object Object]
Strategy   ,[object Object]
SWOT ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analysis
Foot Locker Ad Spending In 2010 Foot Locker spent $114,000,000 on advertising In 2010 Dick’s spent $185,200,00 on advertising Opposed to Finish Lines $19,500,000 spent on advertising in 2011
Research Findings
Recommendations ,[object Object],[object Object],[object Object]
Future Trends
Media Plan
Mobile Poster Generate traffic to the mobile site   For roughly two-thirds for teens and twenty-something students, daydreaming is followed closely by  “Texting”  as a favored in-class distraction. ,[object Object],[object Object]
Mobile   Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social media Sure, this generation says it’s open to brand presence in their social media spheres. But most aren’t doing anything with the brands that are there: The TRU Study confirms that relatively few respondents fan, friend, or follow brands they like online.
GE Case study Poster http://www.slideshare.net/johnchavens/ges-plug-into-the-smartgrid-augmented-reality-case-study
Online 180 million  US visitors watch videos every month. That comes to  85%  of all Internet consumers,  200 videos  per person and around  13 hours per month , reports Media Posts via Digital Trends
[object Object],[object Object],http://www. slideshare .net/ coolstuff /the-brand-gap?type= powerpoint

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Presentation

  • 2.
  • 3.
  • 4.
  • 6. Foot Locker Ad Spending In 2010 Foot Locker spent $114,000,000 on advertising In 2010 Dick’s spent $185,200,00 on advertising Opposed to Finish Lines $19,500,000 spent on advertising in 2011
  • 8.
  • 11.
  • 12.
  • 13. Social media Sure, this generation says it’s open to brand presence in their social media spheres. But most aren’t doing anything with the brands that are there: The TRU Study confirms that relatively few respondents fan, friend, or follow brands they like online.
  • 14. GE Case study Poster http://www.slideshare.net/johnchavens/ges-plug-into-the-smartgrid-augmented-reality-case-study
  • 15. Online 180 million US visitors watch videos every month. That comes to 85% of all Internet consumers, 200 videos per person and around 13 hours per month , reports Media Posts via Digital Trends
  • 16.