Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Italian B2C mail order lists
1. Italian B2C Mail Order Lists
For Direct Marketing uses :
Postal mail, inserts, email.
2. Bakker – www.bakker-it.com
Bakker sells flowers and plant bulbs by catalogue sent to
customers twice a year : in spring and autumn. The customer
profile is 70% females aged mainly between 40 and 70 years
old. Resident mostly out of town (50% in the north of Italy )
The average value of orders is over 50€
3. Spartoo : www.spartoo.it
Spartoo sells shoes online. They offer shoes for every kind of people :
worker, employee, fashion style, casual style. Target 60% females under 50
years old.
4. D Mail – www.dmail.it/sfoglia-cataloghi
Dmail sells by catalogue and site thousands of products : consumable
electronics, hobbies, hi tech, hardware, household. Dmail has others
different catalogues : D-Pets- D-Garden- D Comfort
5. Cassine di Pietra: www.cassine.com
Mail order buyers of wine, olive oil, food in the whoe
Italy by email, phone and internet. Profile males
6. Pixmania: www.pixmania.com
European leader in online sales of hi tech entertainment. The
target is male, has a medium-high income, and there is a high
presence of families with childrens and parents aged 25 to 55
years. The 50% of the clients spend more than 300€ for order.
7. Morpier: www.morpier.it
Morpier sells online and with catalogue and with mailing one
shot: jewels, watches and art reproductions. Has been working
sice 50 years and it’s leader in his field. Target is well off and
seniors.
8. Euronova: www.euronova-italia.it
Euronova sells by catalogue underwear, cocking accesories,
tablecloth, bedspread, curtain, carpet and ideas hard to find. Target:
females from 50 to 65 yeards old.
9. Books Club: www.mondolibri.it www.clubdeglieditori.com
Mail order buyers from book clubs. The price of the books usually
is cheap than the shops.
10. Bon Prix: www.bonprix.it
It’s the most famous clothes catalogue selling by post, internet.
Main target: females from 30 to 45 years old, standing medium.
11. Condé Nast: www.condenast.com
and more specific sites: www.style.it www.ggitalia.it www.vanityfair.it
www.vogue.it www.wired.it
Condé Nast makes available its lists of names and addresses of recent
subscribers to the magazines. The target profile is both men and
women of medium-high cultural level with a tendecy to consume and
spend high.
12. To receive datacard and more
lists: subscribers newsletters,
concourses online, directories,
b2b, etc.
contact:
mls - marco merlo
mlslist@mlslist.it
via gulli 40 20147 Milano it
tel +39 3889323062
www.list-broker.eu/uk