MMA TAPin treatment

2. Treatment for MMA TAPin
prepared by Al Burzynski, APR
2 February, 2012
Authors : Al Burzynski, APR, and Brock Lamb (in collaboration with http://www.fightwire.net)
Genre: MMA and reality series
Title: : Learning about MMA up- close and personal.
Logline (short pitch): “Jim Rome is Burning” meets the “The Tonight Show” with possible “Cheers” like audience. Up and
coming Ohio MMA hopefuls, martial artists, and other local celebrities will share their unique perspective about: the sport, life,
and other unique things viewers want to know, but were afraid to ask. See the host(s) delve into what make the guests really
tick both inside and outside the combative arena. The show will educate fans about MMA and provide guests an open forum
to express their views, demonstrate other talents outside the Octagon or squared-circle, and provide them a unique occasion
to connect with the community at large.
Synopsis: “MMA TAPin” fills the void many combative fight fans everywhere; especially in Ohio, experience as it relates to
timely, informative, and entertaining programming focusing on the Ohio MMA scene.
The 30 minute interactive broadcast show will feature the following segments:
(Intro): 30 seconds
Segment #1 (News around Ohio MMA)
2:30 to include sponsors mention and lower third banner
Segment #2 (Feature MMA fighter, traditional martial artist, or celebrity etc.)
20:00 allowing guests to promote themselves or product. Lower third ad banner.
Segment#3 (Fan Fight Corner – fans get to make their prediction on upcoming fight or express themselves regarding happenings in
MMA. Either host asks question or debate happenings in MMA. Or could have fans face off and Fightwire goes to the scorecard to
declare the winner. Fans can vote online to determine the winner.
5:00 to include sponsor mention and lower third banner.
Closing (next week show, thank sponsors, credits)
2:00
Producers: Brock Lamb
Al Burzynski, APR

3. Benefits
•Mass exposure, generation of new and loyal patrons resulting in increased revenue.
• Opportunity to host special events featuring Ohio based and national MMA fighters.
• If show is filmed live, revenue from the sale of drinks and food.
• Potential exposure from mentions during media interviews.
• Mentions as part of social media efforts.
• Assistance in developing and executing a plan to make The Loose Goose the place to be to
watch MMA PPVs.
• Recognition as primary sponsor or partner.
• Public Relations Strategist to provide staff seminar on media relations during a crisis situation
and/or media relations training.
If you have any questions, please don’t hesitate to contact Al Burzynski, APR, at
614.537.5440 or alski1@sprint.blackberry.net. Can be reached anytime day or
night.