Innovation primer delivered to one of the consultancy business units of Mott MacDonald

1. Innovation Steve Jackson London 15 May 2009

2. Background “ I’ll be happy to give you innovative thinking. What are the guidelines?”

4. What is today all about? Background

22. McDonalds’ Innovation Examples Acquisition of local niche player New Cookers for French Fries Green Milk Shakes on St Pats Day Incremental Opening for Breakfast Hamburger University Value Meals Semi-radical (Substantial) Global Expansion Regulation of Quality for Franchisee Big Mac Radical (Breakthrough) Strategy Process Product Innovation

23. Changing the business model Example This is Geoff Examples

24. Geoff Sells these Examples

25. In one of these Examples

26. Geoff drives one of these Examples

27. But now, everyone is doing this Examples

28. So, there is no need for these Examples

29. So, sales are down Examples

30. Geoff blames and Examples

31. So, he hires Levi, Leipheimer & Armstrong Who, at great expense, successfully prosecute … Examples

32. … Amanda Examples

33. In the meantime … are giving away their records .. online Examples

34. As the rate of increases so the increases Examples

35. Examples

36. Geoff now drives one of these …. Examples

37. That is Business Model Innovation Examples

39. www.mottmac.com