Creating an online brand using social media tools.

1. Your
Very Own
Very Social
Online Brand
©2010 InfoTrust, LLC – This material is copyrighted.
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2. Today,
we make it easier
for you
to establish
a memorable
online presence.
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3.  Understanding Recruiters
 Building your Personal Brand
 LinkedIn and Facebook
 Synchronizing your presence
 VisualCV
 Networking via Twitter
 Building a personal site
 Next Steps
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4. Co-Founder and CMO of InfoTrust, LLC; a web
development and online marketing agency
 Marketing Strategies
 Web Development
 Company Branding
 Social Media Education
Email: mloban@infotrustllc.com
LinkedIN: http://www.linkedin.com/in/mloban
Twitter: @ideserveajob
Website: www.infotrustllc.com
Event Website: www.infotrustllc.com/upcoming
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6. Over 90% of companies Google their
candidates.
60%
of employers
will search
your name on
Facebook
before they
hire you.
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9. 77% say it improved their ability to connect
to passive candidates
44% say it improved
their quality of hire
36% say it reduced
their time to hire
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11. You are not selling
YOURSELF
You are selling
EXPERIENCE
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14.  Online Blog or Site
 Portfolio
 LinkedIN and Plaxo Profile
 Facebook profile
 Twitter Profile
 Video Resume
 Personal Presentation
 Social Media Resume
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15. 1. Add your voice for interpersonal relationships
2. Connect with old colleagues – this is a monthly practice
3. Offer and ask for recommendations
4. Ask and answer questions
5. Connect with people immediately after the meeting
6. Get a vanity URL
7. Never use templates; custom messages only
8. Add depth to your profile
9. Customize why you want to be reached
10. Add applications
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20.  Audience
 Privacy Settings
 Paint a Picture
 Import Contacts
 Update Your Status
 Start a Group
 Personal Ads
 News Feed
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31. How can a service with bite-size messages of
140 characters or less
 be smart,
 be useful,
 maybe even necessary.
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32. An Information tool – provide information to
other people
A Conversational tool – engage in a
conversation with people by responding to
their messages and engaging in a dialogue
The value is in your own micro-community of
followers and who you choose to follow.
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33. 1. Showcase yourself
2. Learn from others
3. Build your network
4. Learn technology
5. Market your work
6. Learn about others
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34.  Use your real name
 Create an easy-to-remember Twitter name
 Add a link to your professional profile
 Offer valuable content
 Avoid Twitter spamming
 Add a photo
 Customize your profile
 Don’t act desperate
 Tweet, then follow
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37.  TwitterMind: seek out Twitter users from the
companies you'd like to work.
 Twellow: Identify the leaders you should connect
with in your industry.
 Workhound: Find a directory of the best Twitter job
feeds.
 Just Tweet It: Find other Twitter users with similar
interests.
 Twubble: Twubble will help you find more people to
follow, reflecting on who your followers are following.
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38. Statistics show that job search networking is
much more effective when you make
“loose” connections - touching base with
people beyond your immediate circle whose
networks and contacts are much different
from your own.
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39.  Allow access to other professionals in your
field. When you follow industry leaders, you’ll
know how they spend their time.
 Provide exposure and credibility as well as
personal and professional relationships when
you connect to others in your industry.
 Offer you a venue to demonstrate your
expertise and share information in quick
bursts of wisdom.
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49. 1. I just met you, WHO ARE YOU, anyway?
2. What does this person WANT FROM ME?
3. What’s in it for ME?
4. What do you STAND FOR?
5. How did you KNOW WHAT I WAS THINKING?
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