Delivered at the 2013 Summer School, Elizabeth and myself delivered this 3 hour training session. With the focus on understanding what your personal brand is and how to communicate it using social media
2. #uolsummer13
Aims & Objectives
• Develop an understanding of the concept of Personal
Branding
• Gain an introduction to a range of social media tools
• Discuss the different social networking tools available
and reflect on your use of these tools
• Recognise the importance of social media for self-
promotion
• Develop a personal branding strategy
4. #uolsummer13
What is Personal Branding?
• How well do you know your
strengths?
• What do you want to say about
yourself?
• Who would it be beneficial to
communicate this to?
‘Your personal brand is what others
say about you when you’re not in
the room.’ –Malcolm Levene
5. #uolsummer13
"Regardless of age, regardless of position, regardless of
the business we happen to be in, all of us need to
understand the importance of branding. We are CEOs
of our own companies: Me Inc. To be in business
today, our most important job is to be head marketer
for the brand called You."
–Tom Peters http://www.aspireforsuccess.com/what-branding-is.php
9. www.le.ac.uk/careers
Exercise
Around the room there are logos if online
services/tools. For each:
1. What is it?
2. What are your current impressions or
experiences of using it
3. Colour code your use:
Employability Study
Social Entertainment
10. www.le.ac.uk/careers
What is it?
1. Facebook 2. Twitter
3. LinkedIn 4. Blogs
5. Google+ 6. RSS
7. YouTube 8. Google
9. Social Bookmarking 10. Photos
11. #uolsummer13
How to engage with Social Media
Twitter
• Learning Network
• Follow anyone
• Share ideas and links
• Conversation
Facebook
• Social Network
• Large companies
have Fan Pages
• Study Groups
LinkedIn
• Professional Network
• Digital CV and
achievements
• Large number of
companies
• Interests Groups
Google+
• Circles make sharing
more private
• Company Pages
• Integration with other
popular Google tools
13. #uolsummer13
The Seven C’s of Digital Literacy
http://adventuresincareerdevelopment.posterous.com/h
ow-the-internet-changed-career-my-presentati
Changing
CollectingCurating
CritiquingCreating
ConnectingCommunicating
14. #uolsummer13
Collecting
One of key skills of a careers professional is to source, manage
and know about information, opportunities and sources of
support
15. #uolsummer13
Collecting
One of key skills of a careers professional is to source, manage
and know about information, opportunities and sources of
support
RSS Feeds and News
readers
16. #uolsummer13
Collecting
One of key skills of a careers professional is to source, manage
and know about information, opportunities and sources of
support
Critiquing
Understand the nature of
online information and
resources, and analysing
usefulness.
18. #uolsummer13
What is a network?
• people you know (and maybe the people who they know)
• people who know you (and maybe the people who know them)
• way of accessing help and advice
• a way of providing help and advice
• based on the idea of reciprocity
Connecting
Build relationships and networks (online) that can support your career
development.
19. #uolsummer13
Weak links and long tails
Dunbar number = 150
If your network gets too big or noisy
• Lose people
• Organise into sub-networks – different
platforms
People in your network
Interactions
Core network who
you have regular
interactions with
Weak links, few or no interactions, form
Long Tail. Tend to be most useful, less
like you, have different expertise
20. #uolsummer13
Communicating
Interact effectively across a range of different platforms, to understand the
genre and netiquette associated with different types of interaction and to use
them appropriately within the context of career.
Make a positive impression Manage your networks
21. #uolsummer13
Communicating
Interact effectively across a range of different platforms, to understand the
genre and netiquette associated with different types of interaction and to use
them appropriately within the context of career.
Make a positive impression Manage your networks
22. #uolsummer13
Twitter
“Twitter is a real-time
information network
that connects you to the
latest
stories, ideas, opinions
and news about what
you find interesting.”
23. #uolsummer13
Twitter
“Twitter is a real-time
information network
that connects you to the
latest
stories, ideas, opinions
and news about what
you find interesting.”
25. #uolsummer13
Creating a profile and getting started
• Sensible user name
• Identifiable photo
• Write a biography
• Link to personal website
• Follow interesting people…but
not too many
28. #uolsummer13
What to Tweet about?
• Consider your
tweets
• Engage in
conversation
• Use and follow
#tags
• Link to new
developments
and interests
• Amplify - Retweet
29. #uolsummer13
What to Tweet about?
• Consider your
tweets
• Engage in
conversation
• Use and follow
#tags
• Link to new
developments
and interests
• Amplify - Retweet
30. #uolsummer13
What to Tweet about?
• Consider your
tweets
• Engage in
conversation
• Use and follow
#tags
• Link to new
developments
and interests
• Amplify - Retweet
#schmang13
“An alternate term used to describe
a girl you would bang”
http://www.urbandictionary.com/define.php?term=schmang
#Susanalbumparty#Susanalbumparty
31. #uolsummer13
What to Tweet about?
• Consider your
tweets
• Engage in
conversation
• Use and follow
#tags
• Link to new
developments
and interests
• Amplify - Retweet
32. #uolsummer13
What to Tweet about?
• Consider your
tweets
• Engage in
conversation
• Use and follow
#tags
• Link to new
developments
and interests
• Amplify - Retweet
35. #uolsummer13
Get the most out of LinkedIn
• Create a full Profile
– Keep it up-to-date
• Get Recommendations
• Use Updates
• Make Connections
• Join interest groups
• Research Employers
38. #uolsummer13
Curating
Store and retrieve online information
and mange your digital footprint and
online networks to support your
career.
• Blogs enable you to write
longer, more in-depth reflections
and share them
• Store Private notes and ideas
• Help with applying for jobs or
right business documents
mjmobbs.com
39. #uolsummer13
The Seven C’s of digital career literacy
• Changing
• Collecting
• Critiquing
• Connecting
• Communicating
• Creating
• Curating
Make an Action Plan
Now Consider…
How you will develop
these skills and use
social media to
develop your personal
brand
41. #uolsummer13
Promoting yourself
Link your sites together
Matthew Mobbs
Learning Technologist
Careers Service
University of Leicester
LE1 7RH
e: mjm33@le.ac.uk
Web: mjmobbs.com
Twitter: @mjmobbs
LinkedIn: http://uk.linkedin.com/pub/matthew-
mobbs/7/381/48b
Add selected link to your:
• CV
• Email signature
42. #uolsummer13
Protecting Yourself
• Keep it private
• Check your Social
Network Privacy
Settings
• Google yourself!
Do you want
employer, lecturers,
colleague, your
family to see it?
Notas del editor
Ask students what they want to get out of sessionBring up key objectives
Write down three key facts about yourself. Spend a minute putting together a concise introduction and prepare to introduce yourself to your groupIntroduce yourself Ask your group members to feedback to you (was it engaging, memorable, do you want to know more?)
There will be thousands of graduates with similar qualifications and experiences going for the same jobs as you, so what makes you different and how can you stand out to an employer who has to choose?Why do we get you to do the brand framework?The personal brand grid: how should it be filled out, what’s the purpose?Think about what makes you unique –how will you stand out to employers and online?What do you want to say? –tell people what you want them to know about you.A personal brand allows you to maintain control of your image, but only if you know what you’re trying to project. Before you start putting information online about yourself you need to decide what you want to say.This is why it’s important to think about your personal brand before you start setting up all your social media profiles. Your blog will also help you to construct a physical image of your personal brand.
Why is a personal brand important: play PWC brand videoEmployersNetworkingSetting and Achieving your goalsSelf evaluation leads to self development
Personal Brand isn’t just about your message but it’s about how you communicate it.Draw Message Channel Audience on the BoardYour job to communicate the product.
Once you know what your brand is, think about how you will communicate it.Case studies