1. Social Media for Beginners
Matthew Mobbs
Careers Service
mjmobbs
mjm33@le.ac.uk
mjmobbs.com
Matthew Mobbs
www.le.ac.uk/careers #agcasemid

2. What is Social Media?
Internet services
where online content
is generated by the
users
User comment and
discuss the content
www.le.ac.uk/careers #agcasemid

3. What is Social Media?
• Share ideas and
receive feedback from
peers
• Keep up-to-date with
developments in my
area of work
• Collate and organise
• Promote yourself as a
brand
http://socialmediainfluence.com/2012/06/12/the-
social-media-economy-map/
www.le.ac.uk/careers #agcasemid

4. What skills and knowledge is needed
The Seven C’s of digital career literacy
• Changing - understand and adapt to new technologies for the
purpose of career building.
• Collecting - the ability to source, manage and retrieve career
information and resources.
• Critiquing - understand the nature of online career information and
resources, and analysing usefulness for your career.
• Connecting - build relationships and networks online that can
support your career development.
• Communicating - interact effectively across a range of different
platforms, to understand the genre and netiquette associated with
different types of interaction and to use them appropriately within
the context of career.
• Creating - create online content that effectively represents you and
your career online.
• Curating – store and retrieve online information and mange your
digital footprint and online networks to support your career.
http://adventuresincareerdevelopment.posterous.com/how-the-internet-changed-
career-my-presentati
www.le.ac.uk/careers #agcasemid

5. Collecting
The ability to source, manage and retrieve career information
and resources
www.le.ac.uk/careers #agcasemid

6. Collecting
The ability to source, manage and retrieve career information
and resources
RSS Feeds and News readers
www.le.ac.uk/careers #agcasemid

7. Collecting
The ability to source, manage and retrieve career information
and resources
Critiquing
Understand the nature of
online career information and
resources, and analysing
usefulness for your career.
www.le.ac.uk/careers #agcasemid

8. www.le.ac.uk/careers #agcasemid

9. Connecting
Build relationships and networks online that can
support your career development.
What is a network?
• people you know (and maybe the people who they
know)
• people who know you (and maybe the people who
know them)
• way of accessing help and advice
• a way of providing help and advice
• based on the idea of reciprocity
www.le.ac.uk/careers #agcasemid

10. Build a professional network
www.le.ac.uk/careers #agcasemid

11. Weak links and long tails
Dunbar number = 150
If your network gets too big or noisy
• Lose people
• Organise into sub-networks – different
Interactions
platforms
Core network who
you have regular
interactions with
Weak links, few or no interactions, form
Long Tail. Tend to be most useful, less
like you, have different expertise
People in your network
www.le.ac.uk/careers #agcasemid

12. Communicating
Interact effectively across a range of different platforms, to
understand the genre and netiquette associated with different
types of interaction and to use them appropriately within the
context of career.
www.le.ac.uk/careers #agcasemid

13. Communicating
The Social Network Learning Network
Professional Network ?
www.le.ac.uk/careers #agcasemid

14. Creating
Create online content
that effectively
represents you and
your career online.
www.le.ac.uk/careers #agcasemid

15. Creating
Social Bookmarks Photos
Documents and notes
Videos
www.le.ac.uk/careers #agcasemid

16. Social Bookmarking
Some of
mjmobbs’ site:
• Diigo
• Scoop.it
• Pinterest
http://mjmobbs.com/?p=899
www.le.ac.uk/careers #agcasemid

17. Creating
Social Bookmarks Photos
Documents and notes
Videos
www.le.ac.uk/careers #agcasemid

18. Curating
Store and retrieve online
information and mange
your digital footprint and
online networks to support Wordpress
your career.
Blogger
Blogging
• ‘Web log’ – online diary
• Store information in tags
and categories
• Enable you to curate your Posterous
work and online materials
in one place. mjmobbs.com
www.le.ac.uk/careers #agcasemid

19. Why Blog?
• Creates a repository of your work/advice/stuff for you and
your clients.
• Makes your resources available to other practitioners and
builds your reputation.
• Extends your reach beyond those people you can physically
see/meet.
• It offers a new way of delivering career guidance.
• It is a practitioner-centred technology that provides a vehicle
for your expertise.
• It is creative and fun.
www.le.ac.uk/careers #agcasemid

20. The Seven C’s of digital career literacy
• Changing
• Collecting
• Critiquing
• Connecting
• Communicating
• Creating
• Curating
www.le.ac.uk/careers #agcasemid