Something Appeal Ing Tp

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The document discusses the three main persuasive appeals used in advertising: logos, pathos, and ethos. Logos appeals to logic using facts and arguments. Pathos appeals to emotions. Ethos appeals to the reputation or credibility of the source. The document notes that most advertisements use a combination of appeals but have a primary strategy. It includes several video examples and asks the reader to identify the primary persuasive appeal used in each.

Tecnología Entretenimiento y humor

Something Appeal-ing The Persuasive Appeals and Where We Find Them

How are we persuaded?

Logos ,[object Object],[object Object],[object Object]

Pathos ,[object Object],[object Object],[object Object]

http://www.youtube.com/watch?v=fzOC3Vv868I

Ethos ,[object Object],[object Object],[object Object],[object Object],[object Object]

http://www.youtube.com/watch?v=F66nURf8TBQ

Note Well! ,[object Object],[object Object],[object Object]

What’s the Persuasive Appeal? http://www.youtube.com/watch?v=ujj_CmrVjF8

What’s the Persuasive Appeal? ,[object Object],[object Object],[object Object]

What’s the Persuasive Appeal?

What’s the Persuasive Appeal? ,[object Object],[object Object],[object Object]

What’s the Persuasive Appeal? http://www.youtube.com/watch?v=Elxpr7pzZTc

What’s the Persuasive Appeal? ,[object Object],[object Object],[object Object]

Bonus: What could be a secondary appeal? ,[object Object],[object Object],[object Object]

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Something Appeal Ing Tp

1. Something Appeal-ing The Persuasive Appeals and Where We Find Them

2. How are we persuaded?

3.

4.

5.

6. http://www.youtube.com/watch?v=fzOC3Vv868I

7.

8. http://www.youtube.com/watch?v=F66nURf8TBQ

9.

10. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=ujj_CmrVjF8

11.

12. What’s the Persuasive Appeal?

13.

14. What’s the Persuasive Appeal? http://www.youtube.com/watch?v=Elxpr7pzZTc

15.

16.