4. Take a look at it now and try to imagine it
through fresh eyes
Is there a lot of information on the site?
Is it clear what you want your visitors to do?
Where should people start, and where
should they go?
6. The #1 Marketing Mistake is to have
anything other than a simple opt-in form
on your landing pages
7. Simply put, that means your sole focus
should be to build your list of potential
customers
8. Without a list you’ll struggle to make sales
and build a relationship with your readers
9. Too often, we get carried away on our
sites and try to add value by putting loads
of options and information
Don’t
10. Instead, there should be a clear call to
action, and that action should be for your
visitors to enter their email address and
join your mailing list
11. Anything else on your landing pages will
confuse, and dilute the impact of your site