Media Kit

MEDIA KIT 2013

www.1to1media.com
1to1 Media is a division of

One Customer
Experience
Why 1to1 Now? Cicero...................................................4
The Smart Desktop MEDIA KIT 2013
Today’s customers have more control over how and when they engage with
IntelliResponse ....................................5
a Is Web Self-Service Right for You?
company. For this reason, companies must deliver a seamless customer
experience with every interaction across every channel. The 1to1
VoltDelta .....................................6
The New Role of the Data Driven
approach of treating each customer uniquely is more critical now than ever.
Contact Center

Vovici .........................................7
> apply the 1to1 WHITE PAPER SERIES
1to1 Media helps organizations1TO1 IN ACTIONapproach
Practices to Perfect Customer
Experience Management
to maximize the value of each customer relationship.
Contents
Capitalize on Overview.................................................2

Cross-Channe
Audience................................................ 3
1to1 Media Offers: Editorial Team.........................................4

A highly engaged database Speaking.................................................5
.

Feedback
1to1media.com.......................................6

An award-winning editorial team
BRANDED EDITORIAL
1to1 Magazine’s Weekly Digest.............7
Editorial Calendar.................................. 8

Proven programs Interactive Ad Packages. .......................9
.
1to1 In Action. ......................................13
.
1to1 Featured Downloads...................14
1to1 Dedicated Email Campaigns. .....15
.
1to1 Webinars.......................................16

> Our Focus Voice of the customer programs must expan
Take 30 with 1to1 Media......................17
keep pace with changing customer preferen
1to1 Ghost-Written Content................18
• Contact Center Strategies 1to1 Co-Branded White Papers...........19
• Customer Experience Management 1to1 Executive Dialogue......................20
Mindshare Technologies.............................4
“ to1 Media has some terrific
1 • Database/Analytics 1to1 Tips Takeaways........................21
.
Actionable Feedback for Frontline Managers
actionable content com- • Engagement/Loyalty 1to1 Case in Point................................22
.
Vovici............................................................5
bined with many sponsorship • Interactive Marketing
Research Offerings...............................24
Toward True Customer Feedback Management
opportunities. The quality of Client List..............................................25
.
leads generated from these • Mobile/Video Solutions
programs is well worth the • Sales Solutions
investment.” • Social Media Strategy
Lauren Maschio, Director of Marketing, • Voice of the Customer
VoltDelta OnDemand
www.1to1media.com 2

The 1to1 Media Audience
MEDIA KIT 2013

Qualified. Engaged. Responsive. Reaching Across Leading Industries
For over two decades, leading decision makers

70%
BtoB vs BtoC Revenue Geography
Company’s Annual Service Providers
in marketing, sales, service and corporate manage- Worldwide Revenue Financial Services,
Retail, Healthcare,
ment have turned to 1to1 Media for innovative ideas Under $10mm.............................. 32% Hospitality, etc.
and best practices in customer strategy. $10mm to $49.9mm...................... 12%

28%
Manufacturing
$50mm to $99.9mm.........................8%
Auto, CPG, Durable
■ $500 mil to $1 bil
$100mm to $499.9mm.................. 12% Goods, Pharma, etc.
■ BtoC ■ Under $10mil
■ BtoB ■ $10 mil to $49.9 mil
■ $50 mil to $99,9 mil
■ Over $1 bil $500mm to $1b............................ 12%
■ Decline to Disclose
■ BtoBtoC ■ $100 mil to $499.9 mil
Over $1b. .................................... 24%
Wholesale: 1% Other: 1%
High-Level and Motivated Readers
Job Function Job Title Industry

12% 11% 34%
11%
32%
45% 22% 15% Company’s Primary Qualified
18% Sales Target
52% Engaged Readers
■ Manager ■ Customer-Facing Staff
Diligent database management
■ Corporate/General Management ■ Manufacturing (Auto, CPG, Durable
■ Marketing/Sales/Customer Service ■ C-Level ■ Vice President Goods, Pharma, etc.) ensures that you reach qualified
■ Service Providers (Financial Services,
Management ■ Director
Retail, Healthcare, Hospitality, etc.) and engaged readers:
■ Technology Management
■ Wholesale
■ Other
■ Other 26% • An opt-in process required for

all new subscribers.
21%
• artnership with ExactTarget
P
1to1 Media serves over 132,000 decision makers and Pivotal Veracity for email
deliverability monitoring.
focused on customer-centric business strategy. BtoC BtoB Both • Regular surveillance and man-

agement of inactive records
To learn more about sponsorship opportunities:
Michael Dandrea Dara Brooks
203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.com

www.1to1media.com 3

Meet the 1to1 Media Editorial Team
Seasoned professionals who
MEDIA KIT 2013

live and breathe CRM and 1to1
Contact our
editorial team
Visit Mila D’Antonio
the blog 203-989-2187
mila.dantonio@1to1.com
and join the
conversation. twitter
Think Customers: linkedin
The 1to1 Blog.

Mila D’Antonio Tom Hoffman Cynthia Clark Anna Papachristos Tom Hoffman
Editor-in-Chief Executive Business Editor Senior Writer Staff Writer
203-989-2194
tom.hoffman@1to1.com
twitter
1to1 Media’s editorial team, led by Editor-in-Chief Mila D’Antonio, produces award-winning linkedin
content and thought leadership. Put our industry experts to work for your company.
Cynthia Clark
203-989-2211
With more than 20 years of experience in the CRM industry, our editors are a vital presence in the
cyntiha.clark@1to1.com
CRM community, and are up to date on the latest industry trends. Our 1to1 Media editors attend twitter
and participate in large industry events, interview top executives at enterprise companies, and linkedin
review books and articles by today’s most innovative authors.
Anna Papachristos
203-989-2192

To learn more about our editorial team and upcoming
editorial activities, visit our PR Resource Page.
anna.papachristos@1to1.com
twitter
linkedin

www.1to1media.com 4

1to1Speaking
MEDIA KIT 2013
Don Peppers Martha Rogers, Ph.D.
are ready for your next event! Bring Don and Martha
to your next:
• Visionary keynote
Don Peppers and Martha Rogers Ph.D. started the customer revolution
• ompelling, interactive
C
20 years ago and today they are reinventing it with their latest book, workshop
Extreme Trust: Honesty as a Competitive Advantage. Their concept of • Webinars and online meeting
“customer-centricity” resonates worldwide, making these thought leaders • nternal visioning session
I
and executive workshops
highly sought after across the globe. Bring Don or Martha to your next
• User event
event; they’ll add credibility and attract a large audience. • Management retreat
• Sales/Marketing Kickoff
• Roadshow

To learn more contact
Michael Dandrea
isit the new
V 203-989-2204
speaking website michael.dandrea@1to1.com

View past presentation
abstracts, bios, news
mentions and more.

“Martha’s keynote presentation was
absolutely captivating! She kept the
audience engaged and responsive,
using storytelling and humor to pres-
Partial Vendor Client List ent sophisticated ideas and insights.
Attendees stayed until the end of the
day when she signed her book for them.
We will definitely use Martha again as a
keynote presenter!”
—Jim Hiepler-Hartwig, Senior Marketing
Specialist, SAS

www.1to1media.com 5

1to1 Media’s Interactive Platforms
MEDIA KIT 2013

1to1media.com: The source for 1to1 solutions

V
aluable Thought Original
resources. leadership. content.
Inspires senior executives Produced by 1to1 Media’s
Articles, blogs, videos,

Visit Us
to drive change within award-winning editorial
white papers, and 1to1
their organizations, team, Peppers Rogers
Magazine’s Weekly Digest
making customer-based Group thought leaders,
deliver current and relevant
initiatives the centerpiece and industry experts as
information on customer
of their strategy. guest contributors.
strategy and trends.

Distribution and Reach
• 0,000 page views per month
6 • Nearly 10,000 video views annually
• 350,000 monthly impressions • ore than 12,500 monthly blog page
M
• 1,000 monthly visits
3 views/dozens of weekly comments

Get Started: Click to Learn More About Our Advertising Options
Leaderboard Ad package 1 Center Position Side Banners
Leaderboard Ad package 2 Peelback Ad Run-of-Site


www.1to1media.com 6

1to1 Media’s Interactive Platforms
MEDIA KIT 2013
Reach a Targeted Audience with
1to1 Magazine’s Weekly Digest
Distributed exclusively to our audience of 30,000 subscribers
every Monday, the award-winning newsletter features the latest
articles, case studies, the 1to1 Blog, best practices, feature stories,
industry-leading trends, videos, news, industry events and more.
An executive’s resource for defining, implementing, and leading
their organization’s CRM and customer strategy initiatives.

Read an
issue Get Started: Click to Learn More About Our Advertising Options
Leaderboard Ad package 1 Leaderboard Ad package 2 Center position

“
“I love the practical and actionable focus of your publication.
The more I read, the more I thought, ‘Wow. Where has
1to1 Magazine been all my life?’ I’ve signed up and
am now an avid follower. ”
Scott Watson, Founder and Chief Measurement Officer, Beyond ROI


www.1to1media.com 7

2013 Editorial Calendar
2013 Editorial Calendar
1to1 Magazine’s Weekly Digest MEDIA KIT 2013
1to1 Magazine’s Weekly Digest Below is the editorial calendar that shows the features planned for the first Monday of every month. For the most current infor-
mation on specific articles, including article descriptions, deadlines, and writers' contact details, view the PR Resource Center
at www.1to1media.com/links/resourcecenter
The editorial calendar that shows the features planned for the
first Monday of every month. For the most current information
2013 editorial calendar
on specific articles, including article descriptions, deadlines, January 7 February 4 March 4 April 1
and writers’ contact details, view the PR Resource Center at
Feature: Feature: Feature: Feature:
www.1to1media.com/links/resourcecenter Training customer-fac- Aggregating voice of A look at the hottest Calculating cus-
ing employees to pro- the customer from trends in online, in- tomers' true loyalty
vide consistent serv- internal AND external store,and mobile self- score.
ice across mobile and sources service trends
In Every Issue: social
In Every Issue: Every Month:
• Two Magazine Features In Action: In Action: In Action: In Action:
Mobile and Voice of the Self Service Customer Loyalty
• Strategic Insight from Social Service
• Two Magazine Features • Best Practices Customer
Peppers Rogers Group
• trategic Insight from Peppers
S • Case Studies May 6 June 3 July 1 August 5
Rogers Group • Webinar and White Paper Listings
• ot TopicBlogeither Marketing,
H
•
on
Excerpts Feature: Feature: Feature: Feature:
• Webinar and White Paper Listings Analytics,Sales or Customer Service
SoLoMo: buzz or here to Developipng a contact Top 5 Demand Siri grows up: A look at
• Event Listings
• Blog Excerpts • Practitioner QA Feature stay? center with brains Generation Strategies the evolution, trends,
• Web Exclusive Content and the future of
• Event Listings speech analytics
View the(blogs, videos, Center at
PR Resource or book excerpts)
• eb Exclusive Content
W
www.1to1media.com/links/resourcecenter
(blogs, videos, or book excerpts)
In Action: In Action: In Action: In Action:
Every Month: SoLoMo Intelligent Contact Center Deman Gen/Lead Speech Analytics
• Best Practices nurturing

n Action White Paper Series Topics andCase Studies
I • Deadlines September 2 October 7 November 4 December 2
Read more about our program on page•13. Topic on either Marketing, Analytics,
Hot
Feature: Feature: Feature: Feature:
Sales or Customer Service
Analytics give Big Data Service in the cloud Integrated marketing: What's next for social
Article reprints are available • Practitioner QA a boost challenges and oppor- service: The trends to
tunities watch in 2013
Please contact Elizabeth Soltesz at elizabeth.soltesz@1to1.com
View the PR Resource Center at
www.1to1media.com/links/resourcecenter
In Action: In Action: In Action: In Action:
Big Data/Customer Multichannel Integrated Marketing Social
Analytics Customer Service

To learn more about sponsorship opportunities: In Action White Paper Series Topics and Deadlines
Michael Dandrea Dara Brooks Read more about our program on page 8.
203-989-2204 michael.dandrea@1to1.com 203-989-2197 dara.brooks@1to1.com Article reprints are available.
Please contact Michael Dandrea at michael.dandrea@1to1.com
www.1to1media.com 8

1to1 Media’s Interactive Ad Packages
MEDIA KIT 2013
Leaderboard Ad Package 1
1to1media.com

728x90

• Leaderboard 728x90 728x90
4 issues of 1to1
Magazine’s Weekly Digest
File Type: Gif or JPG
Max weight: 36k

• Leaderboard 728x90
ROS on 1to1media.com
File Type: Flash, gif, JPG
Max weight: 36k

COST:
1x: $7,500
4x: $7,000

NOTE:
• to1media.com: Creative must stop repeat-
1
ing its animation after the 3rd rotation
completes
• to1 Magazine’s Weekly Digest newsletter
1
does not support animation


www.1to1media.com 9

Interactive Ad Packages 1to1media.com

MEDIA KIT 2013
Leaderboard Ad Package 2
300x250

• Leaderboard 728x90
4 issues of 1to1 Magazine’s
Weekly Digest
Max weight: 36k

•
Leaderboard 728x90
• 300x250 FIRST position
RES on 1to1media.com (all
pages except homepage)
File Type: Flash, gif, KPG
Max weight: 36k

728x90
COST:
1x: $6,500
4x: $6,000

NOTE:
1
completes
1
does not support animation 728x90


www.1to1media.com 10

Interactive Ad Packages
MEDIA KIT 2013
Center Ad Position 1to1media.com homepage

• Center position 468x60 1to1media.com article pages
4 issues of 1to1 Magazine’s
Weekly Digest
Max weight: 36k

• Center position 468x60

1to1media.com homepage
• 468x60 article pages

File Type: Flash, Gif, or JPG
Max weight: 36k

COST:
1x: $6,000 468x60
4x: $5,500 468x60

NOTE:
1
completes
1
does not support animation



Interactive Ad Packages
Website Advertising Only MEDIA KIT 2013

Peelback Ad

peelback

300x250

• 72x64(edge) • 728x315(full)
File Type: JPG • Max Weight: 60k

COST: 1x $6,000 4x $5,500

Side Banners
• 00x250 positions on the homepage
3 300x250
will rotate
300x250
• 00x250 on the RES will rotate
3
(There are two positions for these ads)
File Type: JPG • Max Weight: 60k
300x250
COST: 1x $5,500 4x $5,000
NOTE: to1media.com: Creative must stop repeating
1
its animation after the 3rd rotation completes



1to1 Media In Action
Connecting readers with solution providers MEDIA KIT 2013

Pair an “advertorial” for your company with a feature article about a topic important to our readers.

1TO1 IN ACTION WHITE PAPER SERIES
Benefits: 2013 Specs
Using Social Media • Showcase your expertise on a specific topic. CONTENT:
to Strengthen • eads straight to your company on a weekly basis for
L • 3- to 5-word headline
Customer Loyalty 90 days, for less than $25 per lead. • 8- to 12-word subhead
experiences that resonate with • Single: Body copy with chart: 530 words
• PDF for your sales and marketing efforts.
A
Discover the types of social media
more prosperous relationships.
customers and lead to stronger,

Find out how Get Satisfaction puts
conversation on the front lines on
customer loyalty on page 5.
• Single: Body copy without chart: 700 words
page 4. And read how Medallia maximizes

• ccess to 1to1 Media’s integrated channels.
A • Spread: Body copy with chart: 1,100 words
• Boilerplate Box: 60 words
Upcoming Topics Materials Due Date Publish Date GRAPHICS:
Voice of the Customer 1/7 2/7 Logo: High-resolution (300 dpi) eps or jpg
Self-Service 2/4 3/4 Chart: (optional) High-resolution (300 dpi) eps
Customer Loyalty 3/4 4/1 or jpg in a separate file. Please do not embed
chart in a word or powerpoint document.
BRANDED EDITORIAL
SoLoMo 4/8 5/6
Note: There will be an additional charge for creat-
Intelligent Contact Center 5/6 6/3
ing charts that are not submitted according to
Demand Gen/Lead Nurturing 6/3 7/1 these specifications. Please call with questions.
Distribution and Reach: Speech Analytics 7/8 8/5
• isting in 1to1 Magazine’s Weekly Digest
L Big Data/Customer Analytics 8/5 9/2 2013 Rates
• Listing on 1to1media.com Multichannel Customer Service 9/3 10/7
1x 4x 9x
• edicated email of PDF with all
D Integrated Marketing 10/7 11/4
Full Page $7,500 $6,500 $6,000
participating sponsors. Social Service 11/4 12/2
Two Pages $11,000 $9,000 $8,000

“
“We have been extremely impressed with both the professionalism and quality of deliverables Suggested Content
offered by 1to1Media. The Customer Analytics In Action paper required very little effort on our • Case studies
part and generated a large number of quality leads. We look forward to working with 1to1 Media • White paper excerpts
again and in the future.”—Jonathan Fraser, Marketing Communications Manager, iPerceptions Inc. • Your company’s unique market position

• Overview of your technology solutions and

how it applies to our readers’ businesses



1to1 Media Featured Downloads
MEDIA KIT 2013

Use your content to drive leads
Our Featured download integrated program is designed to feature your
content across 1to1 Media’s interactive channels.

30-day listing in 1to1media.com
2013 Rates Specs
and 4 listings in 1to1 Magazine’s
Weekly Digest newsletter Optimize the performance of your content
listing with our publishing form:
• Title
• Promotional description
(250-300 words)
• Keywords (in support of SEO)
• Meta description (in support of SEO)
• Link (to download)

featured The promotional landing page includes a
download thumbnail image.
Specs for the image:
• 98 pixels x 131 pixels
• JPG format
• Maximum weight = 20k

featured The sponsoring company should provide
download a link to its site where the content will be
made available for download.

Rate: $4,000 monthly listing



1to1 Media Dedicated Email Campaigns
MEDIA KIT 2013
1to1 Partner Alert program
Reach our audience of decision makers in marketing, sales, service and corporate
management responsible for selecting customer-focused technologies for their companies. Requirements
• Clients provide the HTML creative and we’ll

test and send it out to our audience.
• The HTML must be tested in Outlook 2003

and 2007 for any layout differences before
being sent to 1to1 Media.
• Images in the HTML will be hosted by

1to1 Media.
Best Practices
• The creative should consist of more than a

single image. HTML text and links are needed
for when images are disabled.
• All links in the creative should direct the user

to a single web page.
• Subject lines contain 40-60 characters

(including spaces).

Drive leads • Subject Lines framed as questions often

directly to your perform better.
Distribution: company from • Three words to avoid: Help, Percent off, and

end to our entire email list of
S View the your content! Reminder.
demographic
30,000 opt-in subscribers or breakdown of 2013 Rates
select by geographic region. our audience Reach Rate: 1x— $8,500
on page 3. individuals 3x— $8,000
who have 6x— $7,500
opted to
receive your $500 per select for A/B testing.
content!



The 1to1 Media Webinars
Quality leads, global brand recognition, MEDIA KIT 2013

and powerful thought leadership
An hour-long online event designed to showcase your company’s solutions
to a very targeted and focused audience. Align your brand and value proposi-
tion with the innovative thinking and customer strategies of 1to1 Media.

Benefits:
• uality leads generated to your company
Q How it works:
from pre- and post- event registration. • to1 Executive Editor is
1
• Exclusive sponsorship. assigned to craft your
customized message
ensuring it is relevant and
targeted to 1to1 Media
subscribers.
• ive and interactive, audi-
L
Host your own webinars?
ence members can ask
“
The 1to1media staff is excellent…on top of their game! Tap into the thought leadership questions and have real-
Collaborating closely with me, they helped develop and of Don Peppers, Martha Rogers, time conversations with
execute an integrated media program built on three goals: Ph.D., or other Peppers Rogers senior level executives.
Group faculty members. See
raising brand awareness, driving through-leadership, and
page 6 for more information.
generating qualified leads.”
—Director of Marketing, VirtuOz



Take 30 with 1to1 Media
MEDIA KIT 2013
New Web event series
Sponsor a 30 minute, editorially driven, discussions of the hottest customer strategy
topics as identified by our subscribers. Upcoming Sponsorship
Unlike traditional webinars, Take 30 with 1to1 Media web events are exclusively peers Opportunities
talking to peers. A member of our editorial team leads a discussion with accomplished
January.........Be Social, Be Mobile,
.
end-user experts who will share their customer initiative strategy with our subscribers.
Be Relevant
February........VoC
March............Self-Service
.
April...............ROI of Relationship
Making
Benefits:: May................SoLoMo
•E
stablish your company’s capabilities to June...............The Intelligent
address today’s top issues. Contact Center
• lign your brand with the reputation and
A July................Trends in Lead Gen
credibility of 1to1 Media. August...........ROI of Speech Analytics
• Generate quality leads from our database. September....Big Data Strategy
.
•Build awareness of your company in more October..........Multichannel Service
than 100,000 impressions. November.....Integrated Marketing
Efforts
Totally turnkey! December......Social Service
There’s no time
commitment
on your part.
isit our website
V
to view the most
current calendar.



1to1 Media Ghost-Written Content
MEDIA KIT 2013

Deliver your message in a compelling
and impactful way.
1to1 Media will develop and
Don’t have the time or resources position custom content for your
company so that it gets maxi-
to create high-quality content? mum exposure and impact.

Take full advantage of the expertise of 1to1 Media. Our award-
winning 1to1 editors will produce and publish custom content
that demonstrates the depth of your thought leadership and
can be used in your future marketing initiatives.

Why collaborate with 1to1 Media?
Industry knowledge: 1to1 Media has over 20 Editorial expertise: 1to1 Media prides itself
1to1 Media offers: years of experience in the customer relationship man- on producing polished, compelling and impactful
• White papers agement industry. Our editors live and breathe CRM, content and will work with you to successfully
• Case studies are vital in the CRM community, and are always up to articulate your message. The excellence of 1to1
• Executive blogs date on the latest industry trends. 1to1 Editors attend Media’s editorial team has been recognized by the
(these have been very popular) and participate in large industry events, interview suc- Society of Professional Journalist, the American
• Newsletters cessful executives at top companies, and review books Society of Business Publications Editors, Tabbies,
• Much more! and articles by today’s most innovative authors. Eddie and Ozzie and more.



1to1 Media Co-Branded White Papers
MEDIA KIT 2013
Build instant credibility and drive
hundreds of qualified leads
The innovative thinking of Peppers Rogers Group thought
white paper | 2012

leaders and the original content from the 1to1 Media editorial team
differentiates our white papers from others in the industry. Full Marketing Support
to Drive Leads to
@ Your Site:
• edicated email campaign to
D
Creating a One-to-One Dialogue
1to1 Media’s opt-in list of around
white paper | 2012

Through Social Interaction

Benefits:
Developments in social marketing provide rich opportunities for
companies to drive higher engagement and conversion rates
30,000 people.

• oost your reputation as a company at the
B • eatured in one issue of 1to1
F
Magazine’s Weekly Digest.
white paper | 2012
forefront of customer strategy by aligning your
company with the reputation and prestige of • isted in three additional issues of
L
Cashing in on Customer Insight
1to1 Magazine’s Weekly Digest.
1to1 Media and Peppers Rogers Group.
Customer analytics can help companies increase loyalty,
profitably grow revenue, and outmaneuver the competition

• istings on 1to1media.com for
L

4
• co-branded white paper to use as the founda-
A 60 days.
tion of your integrated marketing campaign.
• osted on the 1to1media.com
P
Don’t Be in the 4% • ighly qualified leads driven directly to your
H white paper library page for
New research reveals that 96% of companies are leveraging
VoC to improve business performance.
company. one year.

4

“
“ to1 Media delivered strategic custom quality content on time and on
1
budget. They were incredibly easy to work with and provided strategic
guidance and input on how to turn content into an asset to support
Microsoft’s strategic marketing and demand generation activities.
”
—Karen E. Smith, Worldwide Senior Product Manager, Microsoft Windows Embedded Business


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