10. “Knowing who you
are and what you
stand for is so simple,
yet also so profound
and sophisticated. It’s
difficult to pull off, but
without it there’s no
chance to
institutionalize the
vision and make it
long-term and
lasting.”
- Bob Boylan
11. 30 seconds . . .
What do you stand
for/believe in?
What will change as
the result of what you
are doing?
12. A good organizing issue is . . .
CONCRETE You know when you
succeed.
ATTAINABLE We believe we can
succeed.
IMMEDIATE We know from 1:1
conversations that people
will act on this.
CREATES COMMUNITY It brings people together
and adds new people
16. COMMUNICATION TIPS FOR EFFECTIVE LEADERS
Discover how can people be involved in their own time.
Reassure people that their work will make a difference and their
time will not be wasted.
Emphasize the tangible difference their participation will make.
18. “What are you
good at?” (assets)
“What are you most concerned
or passionate about?” “We need you.”
19.
20. FORCE FIELD ANALYSIS
DRIVING FORCES RESTRAINING FORCES
State Desired Change Here
(EQUILIBRIUM OR CURRENT STATUS)
Forces resisting the changeForces favoring the change
21. Skills Incentives Resources
Action
Plan
Confusion=
Vision Incentives Resources
Action
Plan
Anxiety=
Vision Skills Resources
Action
Plan
Resistance=
Vision Skills Incentives
Action
Plan
Frustration=
Vision Skills Incentives Resources Treadmill=
Adapted from Knoster, T. (1991) Presentation at TASH Conference, Washington DC
(Adapted by Knoster from Enterprise Group Ltd.)
Vision Skills Incentives Resources
Action
Plan
Change=
22. You cannot
mitigate all risk.
If you don’t learn
to embrace risk
you cannot lead.
Risk does not make
leadership difficult.
Risk makes leading
worthwhile.
23. The Most Important Words
- Author unknown
The six most important words: "I admit I made a mistake.“
The five most important words: "You did a good job.“
The four most important words: "What is your opinion?“
The three most important words: "If you please.“
The two most important words: "Thank you,“
The one most important word: "We“
The least most important word: "I"
27. Groups Networks
Defined by sameness Defined by diversity
Require coherence Require autonomy
Require privacy or segregation Require openness
Require focus of voice Require interaction
Require coordination and to be managed Require autonomy and mutual exchange of
value
Group technology appeals to the mass:
television, radio, newspapers, books
Network technology includes: talking,
telephoning, writing letters, personal email
Internet technology includes: all-staff email,
corporate website, portal
Internet technology: facebook, twitter,
blogs, wikis
Source: Stephen Downes, Groups vs Networks: The Class Struggle Continues
Why Networks?
28. Image:jacobtyler.com
“Social media is a universe
not a set of tools”
John Haydon, http://inboundzombie.johnhaydon.com
"Forest fires aren't spread
by influential trees.”
- Duncan Watts, Principal researcher, Yahoo! Research
32. Is it Web enabled?
Who has a mobile phone?
Who texts more than they talk?
33. Number of people using social network sites on mobile devices:
July 2008: 6.4 million
July 2009: 18.3 million
http://blog.nielsen.com/nielsenwire/online_mobile/global-mobile-strategies-for-growth/
34. mash-up
a Web page or
application that
integrates
complementary
elements from two or
more sources.
Image: http://thehalfpat.com
46. VIDEO & ACTION
•Mobilize
•Witness & Record
•Investigate & Expose
•Visualize your message
•Amplify personal stories
•Add humor
•Picture complex data
47. A flash mob (or flashmob) is a
large group of people who assemble
suddenly in a public place, perform an
unusual action for a brief time, then
quickly disperse. The term flash mob
is generally applied only to gatherings
organized via telecommunications,
social media, or viral emails.
Jan./Feb. 2010
Improv Everywhere: Best Buy
http://www.youtube.com/watch?v=utkkXCF8ZVc
CarrotMob: San Francisco
Buycotting socially responsible businesses
Vision and leadership create energy or POWERIt is the job of leaders to provide the energy necessary for revolution.
S-L story – soup kitchen, reflection, “my daughter”Who does hunger in St. Cloud, or in your home town?Who should be doing it?
What is the relationship between vision and values?
Ask for examples
More importantly . . . When I was in my mid 20sWhen I was in my mid 30s
ZERO SUMif one person wins, another must lose
EVERYBODY is a potential ally.Everyone has gifts& talents and IDEASWelcome people at the margins.Invite them to join your work.
Basic community organizing strategy
MCC is in the civic engagement and social change businessWe like to use this wheel to help folks identify the types of things they might do as an active community memberToday we will look at enhancing that wheel with THIS wheelimage: benedikt koehler | http://blog.metaroll.com
To take full advantage of social media technologies we need to try to take advantage of the value of networks. Education operates primarily in the group mode.
Maybe the most important thing to take away today
“Collaborative media” may replace “social media” due to the baggage of people connecting social media only to mindless, inane uses of platforms like facebook.Next year’s my space?Facebook may be like AOLReal value may ultimately be in its role of making people familiar with social networking and the intuitive feel of social media.
OMG it’s a classic example of bad PowerPoint slide design!Most useful social media technologies are not simply great tools out of the boxSome require MASH-UPs
Map mashups are probably most common and most familiarHow might we use them for civic engagement?
(Implications of data)Recent social change useIn Myanmar, thousands of monks took to the streets in pro-democracy demonstrations by communicating through twitter via their cell phones, leaving the military generals "caught in a rare dilemma," according to Reuters. It's a reminder of just how powerful social media has become for human rights and other issues.
“leapfrog” technology 19th to 21st centuryWay more mobiles than computersPeople without addresses can have an identity in the portable digital worldCompanies that can wire money to mobile phones via paypal-type accounts
MobileActive reports on mobile solutions in the areas of: * Advocacy * Citizen Media * Democratic Participation * Disaster & Humanitarian Relief * Environment * Health * Livelihoods & Economic DevelopmentmHealthExamplesTele-Doc (India)Launched as a pilot project in 15 villages in India. TeleDoc provided handheld mobile phone devices to village health workers in India, permitting them to communicate with doctors who use a web application to help diagnose and prescribe for patients. The approximate cost of the entire TeleDoc process was 70 rupees (US$1.50) per consultation.Nacer (Peru)Nacer is a phone- and web- based information and communication system for maternal and child health that allows health professionals in remote locations to communicate and exchange critical health information between themselves, medical experts, and regional hospitals. All reported data is recorded in a central database, and is available to health officials in real-time for analysis and decision-making. Health workers in locations without Internet connectivity can access the system using any phone (satellite, fixed-line, mobile, or community pay phone).Cardionet (Mexico)Voxiva, along with ICS, has developed CardioNet, a solution in self-health care, health risk prevention, and adherence to prescribed treatments. Individuals complete a questionnaire asking them questions such as sex, age, weight, height, other health problems they have (i.e. diabetes or smoking) as well as blood pressure and cholesterol if known. Based on these answers, the individual is evaluated according to the standards set by the World Health Organization (WHO). From this assessment the individual begins receiving educational messages encouraging him/her to exercise and eat healthy. Examples of health foods and exercise are given to increase the messages effectiveness.
Stanford course on writing iPhone apps available for FREE at the iTunes storeStanBird, directed by Chase Mendenhall (Biology), an intergenerational, local volunteer team of citizen scientists and students will assist in the capture, color¬band marking, and release of the dense population of Western Scrub Jays on the Stanford campus and in surrounding areas. Students and community members will then track the population by submitting photos and observations of the marked birds via cell phone, email, Google maps, and a novel free Apple iPhone Application that automatically records information such as the date, time and GPS location of each photo or observation. The Geo-Historian project at Kent State University plans to put students to work creating multimedia content about historic sites. The technology behind this idea is a program that ties the information to a bar code. Then you could leave that bar code on, say, the memorial commemorating the 1970 Kent State shootings. Visitors could get access to the student-produced audio and video clips by scanning the bar code with their cell phone cameras.QR codes (quick response) www.mncampuscompact.org
Augmented Reality BrowserCompany from The Netherlands
YouTube:2 Billion Views Per Day
Marc Magee in his review of BETTER TOGETHER: Restoring the American Community by Robert D. Putnam and Lewis M. Feldstein"In their own ridiculous way, these flash mobs drive home a critical point: In the search for a revival of America's civic life, what people do in the public sphere is as important as the fact that they are doing it together."Socially responsible daily behavior is on the social change wheelCarrotmobbuycotting
(Implications of data)Recent social change useIn Myanmar, thousands of monks took to the streets in pro-democracy demonstrations by communicating through twitter via their cell phones, leaving the military generals "caught in a rare dilemma," according to Reuters. It's a reminder of just how powerful social media has become for human rights and other issues.
That’s where the light is shining story
Linus Pauling – “the best way to have a good idea is to have lots of ideas”MN Idea Open (Obesity)
Beastie Boys - The group’s latest concert movie, Awesome; I Fuckin’ Shot That!, was filmed by 50 fans wielding Hi8 cameras.Threadless.com - multi-million dollar company - t-shirts designed by Web site visitorsWhat are we trying to accomplish with campus-community partnerships? How can we ask LOTS of people to help us accomplish it?