First They Have to Find you

First they’ve got to find you!

Ann Treacy
broadband.mnrem.com

©2011 Minnesota Renewable Energy Marketplace. All Rights Reserved.

The Intro
• About me
• About search engines
– Keywords
– Links
– Update
– New rules
• Assess your standing


Search Engines Like:
1. Lots of repeated
keywords on web
page
2. Lots of good links to
your web site
3. Regular updates


What
search
engines
don’t
like…


Keywords


Focus on Keywords
• Come up with 10
keyword phrases
– Your name
– Program names
– Terms people use to find
someone like you
– Location if appropriate
• Check popularity of
terms
http://www.keywordspy.com/

DON’T BE AFRAID TO SHOOT FOR 4-
5 WORD PHRASES
Solar panels cold weather Minnesota
Wind power surplus sales
Radiant heating remodeling for apartments
Biofuel partners in Northern Minnesota
Renewable energy for cars driven only in town


Use the Keywords
• TITLES!
• Graphics don’t count
• Use text on pages
• Have good 10-20 word
description of yourself
to share (Meta-Tags)
• Use the footer!
http://www.webconfs.com/search-engine-spider-simulator.php

Meta Tags
• Descriptions Tags
are valuable
right now
• Keywords Tags
are less valuable
now – but good
to know


Links


Look at the Links
• See who links to you
www.linkpopularity.com
• See who links to the
competition
• Ask people to link to you
• Give them reason to link
to you


Location, location, location
• Get listed in Google,
Yahoo, Bing…
• Complete profiles
• Get reviews is
applicable
• See if you’re listed:

http://getlisted.org

Not all links are good
Avoid…
• Link farms
• Duplicate content

Don’t waste time…
• Link Exchanges
• Unrelated sites


Social Media Blitz
• Start to blog, tweet, FB, video and link to your
site
– Be sure to consider and track social media
• No time? Post comments on other blogs,
videos, FB pages
– Links from social media are gold!
• Exchange content for a link.


Update


Fresh Content
• Making even small changes will help
• Making small changes that build your content
are even better
• Use keywords in changes
• Best bang for homepage
• Remember: no duplicate content!


Rules:


The Rules are Always Changing
• Google Caffeine (Summer 2010)
– Download speed matter
– New content is valuable (Twitter)
• Google Panda (Winter 2011)
– Super strict on duplicate content
– Meta tags back in favor (description)


Assess your Ranking


Check your Ranking

http://www.mikes-marketing-tools.com/ranking-reports


Recap…

1. Lots of repeated keywords on web page
– Research popular terms
– Add terms
2. Lots of links to your web site
– Link campaign
3. Regular updates
– Make small changes


QUESTIONS?
If you have an interest in further training on SEO
(search engine optimization) in your area, please let
us know.

broadband.mnrem.com


First They Have to Find you

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