Corporate Partnerships Monthly Newsletter- January 2012

1. Issue 1 Volume 5 January 2012
Bringing Holiday Cheer to the Boys and Girls Club
Earlier this year, Coca-Cola and World Wildlife Fund (WWF) partnered to launch “Arctic Home,”
an initiative to raise awareness and funds to help protect the polar bear’s home. Consumers can
click here to explore, experience and learn about the polar bear. On the website, visitors can also
make a donation to help support WWF’s polar bear conservation work.
On December 14th, Coca-Cola and the Wild sold rally towels during the game to promote Coca-
Cola’s Arctic Home program and generated donations for the Boys & Girls Club. In order to
receive a towel, fans were asked to donate $1 to the Boys & Girls Club. All the proceeds were donated to the Al Lenzmeier West Side Branch of the Boys & Girls Club
to be used to support health and wellness activities.
Representatives from Coca-Cola and the Minnesota Wild joined 100 kids at the Al Lenzmeier West branch of the Boys & Girls Club for a polar-bear themed
Holiday Party and formal presentation of a brand new floor hockey set. Coca-Cola and the Wild also presented
a check for $2,925.30 on behalf of Minnesota Wild Fans as a result of a rally-towel fundraiser held on December 14th.
“We’re really happy Coca-Cola and the Wild are here volunteering today. We’re so grateful for the donation and
the floor hockey set,” said John Hardeman, Branch Manager of the Al Lenzmeier West Side Boys & Girls Club.
“It’s a great honor for us to work with other organizations, such as the Minnesota Wild, to make a difference for
Kids at the St. Paul West Side Boys & Girls Club,” said Dan Kueppers, Sales Director at Coca-Cola
Refreshments. “As a Company that is committed to health and well-being, this donation, and
the contribution of the floor hockey set from the Wild, will ensure these children have many
opportunities to run and play.”

2. 2
Wells Fargo Toy Drive Hockey Fights: By the Numbers
Wells Fargo teamed up with Toys for
Tots and the Minnesota Wild to collect toys
for those in need during the holiday season. Hockey is arguably the world’s fastest and most physical sport. With that comes extreme intensity, which can
New unwrapped toys, as well as monetary lead to fighting altercations on the ice.
donations, were accepted at the
December 2nd Wild game against the •There are 1,230 games every year in the NHL.
New Jersey Devils as well as the other December home games. •34.7% of games include altercations.
•327 NHL players got into fighting altercations in the 2010-2011 season.
Fans could also donate toys at participating Wells Fargo •A “Gordie Howe” Hat Trick is a variation of the hat trick where a
locations throughout the month of December. player scores a goal, records an assist on a goal, and fights all in one game.
Howe recorded two “Gordie Howe” Hat Tricks, both in the 1953-1954 season.
This year, fans were very generous. In total, over 2,000 toys were Brendan Shanahan is the “Gordie Howe” Hat Trick leader with 17 recorded
collected as well as $4,000 in cash and check donations. efforts.
•The St. Louis Blues fought the most in the 2010-2011 season with 78 altercations.
For more information on Toys for Tots click here. •George Parros of the Anaheim Ducks recorded the most fights in the 2010-2011 season with 27.
•28 players were involved in 10 or more fighting altercations during the 2010-2011 season.
THANK YOU FOR •During the 2010-2011 season, 85 players were involved in 5 or more fighting altercations.
•Detroit Red Wings fought the least during the 2010-2011 season, recording only 13 fights.
YOUR •The longest fight during the 2010-2011 season was between Jim Vandermeer of the Edmonton Oilers and
PARTICIPATION! Cam Janssen of the St. Louis Blues. The fight lasted 1:44. Vandermeer threw 22 punches, and Janssen threw
25.
•The highest number of punches landed during a fight in the 2010-2011 season occurred in a fight between
Pierre-Luc Letourneau-Leblond of the New Jersey Devils and Jody Shelley of the Pittsburgh Penguins which
totaled 37 punches.
•On March 5, 2004, the Ottawa Senators and Philadelphia Flyers
set an NHL record for combined penalty minutes totaling 419.
•According to a recent study done by ESPN, based on endurance,
strength, power, speed, agility, flexibility, nerve, durability,
hand-eye coordination, and analytic aptitude, ice hockey
is the most demanding team sport in the world.
•The band Five for Fighting was named after a 5 minute major
penalty in hockey.
Hockeymonkey.com

3. 3
January Charity of the Month:
Minnesota Visiting Nurse
Agency (MVNA)
Mission Statement:
MVNA supports the dignity and well-being of children, families
and older adults by providing quality visiting nurse services and public health care services to individuals where they
live and work.
MVNA Overview:
Minnesota Visiting Nurse Agency provides community-based public health nursing services to individuals of all ages
and in every stage of life.
In 1902 the MVNA was formed by three compassionate women of the Associated Charities of Minneapolis with early
support from The Woman’s Club of Minneapolis. Recognizing a need for greater access to health care by the city’s
disadvantaged, the women collected donations and hired a visiting nurse “to serve needy sick persons, who otherwise
would be unable to receive proper attention.”
Today, MVNA nurses continue to address the health needs of pregnant and parenting women, children, families and
adults by providing health care and related services to more than 15,000 people a year, many of whom are living
below the poverty line. In addition, MVNA focuses on providing quality care through the end of life with hospice care
through Hospice of the Twin Cities (HOTC, subsidiary organization). MVNA and HOTC nurses and health care teams
enhance the quality of the lives of our clients and families by providing respectful care based on maintaining dignity.
In 2010 alone, MVNA provided over 55,000 home visits which included visits to:
•2,300 children 5 years old and younger; 681 pregnant women; and 798 teen families
•15,000 adults with chronic illnesses, such as heart disease and diabetes
•600 individuals in need of hospice care
•120,000 individuals receiving immunizations and health screenings at
Public and worksite clinics
For more information on the Minnesota Visiting Nurse Agency, click here.

4. 4
Xcel Energy Center Relay Gear
Upcoming Events Relay Gear, a division of Halo Branded Solutions, has been a partner of the Minnesota
Wild since 2009. Relay Gear is a Midwestern promotional products distributor located
• Jan. 14 : Brad Paisley • in Columbus, OH. They specialize in developing creative merchandise items for businesses
• Jan. 29: The Rock and Worship Road show • locally and throughout the country where companies can put their brand on anything from
• Feb. 3-4: World’s Toughest Rodeo • Feb. 17: Jason Aldean • drinkware and writing instruments to jewelry and luggage.
• Feb. 22-25: MSHSL Girls Hockey Tournament •
Most recently, Relay Gear partnered with the Minnesota Wild to create branded thermal
glasses that will be distributed to all fans in an upcoming home game.
“We are very pleased with the service provided to us by Relay Gear. We’ve worked with Relay Gear on various
projects the past few years, including Minnesota Wild thermal glasses which will be distributed to all fans at a home
game in March. The glasses were received ahead of schedule and at a cost that fit our budget,” Wayne Petersen,
Director of Events & Promotions for the Minnesota Wild.
If your company is interested in seeking out some fun, creative ways to promote your brand, contact Jimmie Bryson by
clicking here.
Quote of the Month
“I guess the only way to say it is that playing hockey is
the only thing I ever wanted to do and to be able to do
it this long? It's something I'm proud of. There have
been ups and downs. It's funny, though. All you
remember are the ups.”
-Matt Cullen reflecting on 1,000th
career game
Star Tribune January 10th, 2012
To participate click here.