On Mobile - Website Strategy - Luxury Products

When did you last think about putting your Website on iPhone or iPad?

1. Has YOUR website been adapted so it can be seen on mobile devices? 2. Have you seen how YOUR website looks on mobile? 3. Do YOU have an iPhone App?

Voice Recording Diary Application Doctor’s Appointment The client needs this application to bring the appointment process to mobile phone. Patients can use this application to fix an appointment with the doctor from the iPhone. Click Here to see:- Click Here to see:- Click Here to see:- This application facilitates the user to create a diary where he can enter his thoughts. The user can add text, images and sound to the diary entry. The application facilitates the user to share specific diary entries on social media like FaceBook and Twitter This application allows the user to record videos and audio and upload those to a FTP server. The application uploads all the selected files to the server location specified by the user.

Atomic Chalk Medical Diagnosis Education Application This application can teach Arabic to the users. They can learn about the twenty alphabets and their pronunciation. The application also teaches the user to construct and pronounce the words. Click Here to see:- Click Here to see:- Click Here to see:- The intended users of this application are physicians. The application presents the user with various possible diagnostic results which he can refer to. The diagnosis is divided into several categories which the user selects This a scribble game. The client wanted to integrate iAd in the free version of the game to promote paid version of the application

Strategies for Implementation Our iPhone Development Process Value Added Service ,[object Object],[object Object],[object Object],[object Object]

This was Original Press Release This is new Notification. Customer gets all notification by just installing iPhone App. Once a week, One news, That brings ‘em back online. This traditional press release goes out to paid portals, Google and so much to pull visitors. Isn’t

Note: The iPhone Push Notifications are not charged on SMS rates by Telco Providers. The GPRS or 3g browsing charges may apply based on plan. BENEFITS OF PUSH MESSAGING ARE: - Transfer content as soon as available | Save device battery | Reduce data traffic for user

Marketing Your iPhone / Website App ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Standard Package $199/ Month ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Business Package $299/ Month

Luxury Products - Apps analyzed

[object Object],[object Object],For this analysis, IdeaTriangle reviewed various iPhone applications developed by brands active in the luxury industry. These applications come as mini-sites, on line boutiques, games or videos. A quick podcasts overview is also provided. Vidéo Boutique Games

[object Object],[object Object],Menu Gallery View Sound Users ratings C 63 AMG Absoluter Hammer!! Auf Jeder Fall runterladen !! Yeah! It’s a great aplication! Mercedes babay!! Naja Ich weiss ganz genau, warum ich einen Brabus einem AMG vorziehe… Ich sage nur Brabus Rocket. “ Mini site” type of application. (Free) Discovery of the Mercedes C63 AMG. Sound, 360° view and galleries.. Language : EN

[object Object],[object Object],Description Customise Watch Newsletter Users ratings Application digne de la marque Super application! Comme tout ce que fait Breitling! Les autres marques horlogères peuvent prendre exemple. Bon vent avec Breitling! Belle application Très sobre et très classe. Une belle réussite . Retailers “ Mini site” type of application. (Free) Accurate description, technical information, portfolio, video, 360° view. Languages: FR CN EN DE IT PT RU ES

[object Object],[object Object],Menu Diving sites Morse code Maritime signals “ Mini site” type of application. (Free) Maritime theme, including a selection of useful contents not directly related to the brand. Languages: FR, EN

[object Object],[object Object],Collections News Store “ Mini site” type of application. (Free) Focus on the Ceramica 2009 collection Language : EN

[object Object],“ Mini site” type of application. (Free) Overview of the Van Cleef & Arpels watches. Boutiques display. Languages : FR, EN

[object Object],[object Object],Place Map Sales Point Object “ Mini site” type of application. (Free) A tour in Paris to present Van Cleef & Arpels’ new collection ”Une Journée à Paris” 7 video tours with places description.. Points of sales information. Heavy app (more than 10Mb) Languages : EN, FR, CN, JP, CO

[object Object],[object Object],“ Mini site” type of application. (Free) Possibility to download and personalise the BR-01 models (styles and colours) as well as use their features (alarm, chronometer, timer). Additional models are to come soon. Language : EN Store Video Customise Watch

[object Object],[object Object],Video Description Watches “ Mini site” type of application. (Free) Overview of the last men collections “Classic” and “Belmont” Possibility to buy through a phone call. Wallpaper download. Possibility to see the watch in real size. Language : EN

[object Object],[object Object],Watches Dewitt Store Videos “ Mini site” type of application. (Free) Presentation of the 25 DeWitt models Store location via GPS Videos Language : EN Users ratings DeWitt Tout simplement excellent !!! Merci Gorgeous Very nice app … The watches are really beautifull… Good job one the interface. Fast and clear. Pictures are absolutly realistic. This app was made like the brand product: a lot of passion and heart for a must have app! Simply the best app about luxury watches. DeWitt Une Magnifique application pour une somptueuse marque.

[object Object],[object Object],Classement des utilisateurs Huge Great Brand! Naja Naja, bringt jetzt nicht so viel. Aber die Uhr ist klasse. Starke Firma Aber leider beinhaltet die App nur die Uhrenkollektion, nicht aber alle anderen Produkte…! Schade. Deshalb nur 3 von 5 Sternen. “ Mini site” type of application. (Free) News about the Victorinox brand Presentation of 10 watches + tools of the Victorinox collection 3D view with watches features Store location, Newsletter, Videos Language : FR Videos Watches Watches 3D News

[object Object],Classement des utilisateurs Super Schön Meine neue Lieblingsapp. Sehr schön gemacht. Sieht gut aus Sieht gut aus, da brauch man keine Brille mehr… Noch ausbaufähig: Sie sollt kippen mit dem Gerät, dann würde ich mir das Iphone an den Arm schnalle; und natürlich möchte man die Stopuhr-Knöpfe bedienen können. Uhr Super, sehr schöne Urh “ Mini site” type of application. (Free) Display of the Airman model “ Backside” presentation Language : EN

[object Object],[object Object],“ Mini site” type of application. (Free) Display of the “Flieger” and “Marine” models Newsletter History of Stowa 2009 magazine Puzzle Game Languages : EN FR DE Flieger model 2009 Magazine 2009 Magazine

[object Object],[object Object],“ Mini site” type of application. (Paid app: CHF 1 to 10) Display of Kienzle’s n°4 model « Backside » presentation Languages : EN DE Backside Backside

[object Object],[object Object],“ Mini site” type of application. (Free) Display of Sarpaneva’s Black Moon model Lunar indicator presentation Screenshot feature Calendar subscription reminding when the app should be looked at (moon cycles) Send to a Friend feature Languages : EN DE Watch Description Description

[object Object],[object Object],“ Mini site” type of application. (Free) All Jaeger-LeCoultre models presented. Stores location. Watch School Probably one of the best watch iPhone apps Languages : EN FR Collection Collection Watch School Watch School Users ratings The best watch commercial App The perfect app for watch lovers. The dictionary and the creative lesson features are pretty awsome!

[object Object],[object Object],“ Mini site” type of application. (Free) 3D Visualisation of the Monaco V4 by TAG Heuer Stores location Videos Interviews Language : EN Users rating Wowww Hoo This app is the most beautiful I’ve ever seen so far for a watch brand. It redefines a new standard for the user experience with a stunning interface design that pushes the IPhone beyond the classic paradigm and technology limits. Congratulation! Magic Once more TAG Heuer is breaking the rules to deliver this fantastic tool! This will probably set a new benchmark in the luxury Applications. Congratulations to the development team! Menu Video Gallery Watch 3D

[object Object],Home Watch Jewel Description “ Mini site” type of application. (Free) Presentation of the Boucheron watches and jewels Stores location Virtual tryout Languages : EN FR

[object Object],“ Mini site” type of application. (Free) Last novelties & shows from the biggest luxury brands Photos, videos. Possibility to vote for the last « Fashion Moment » Language : EN Classement des utilisateurs Pour les mordues de la mode Excellent quand on travaille dans ce monde, ça peut aider. Cool J’aime bien et on peut s’inspirer pour se vêtir. Genial Super App! So ist man in Sachen Mode immer up to date! Für mich als Modestudentin für unterwegs einfach super! Schade, lassen sich nur manche Fotos ohne Internet-Verbindung öffnen. Ansonsten sehr schön und informativ!

[object Object],[object Object],“ Mini site” type of application. (Free) Discovery of the new Lacoste range. Application visible on horizontal screen. Language : EN Store Store Gallery

[object Object],[object Object],Menu Life style Store World “ Mini site” type of application. (Free) Presentation of collections and accessories. Language: EN

[object Object],[object Object],Collection Video Store « Mini site » type of application. (Free) Creations and fashion shows from August 08 to Spring 09. 360° view. Language : EN

[object Object],“ Mini site” type of application. (Free) Last news about Gucci Entertainment with Gucci Beats (Sequencer) Music streaming Store location Languages: EN; IT Users ratings Super Vraiment utile et complet! World of Gucci Gucci Beats IPhone section Black Book

[object Object],[object Object],Users ratings Collections J’aime me tenir au courant des dernières sorties et j’aimerais pouvoir me faire plaisir de temps en temps en commandant via Net-A-Porter.com Je l’ai donc téléchargée et j’ai eu la désagréable surprise de constater qu’une fois encore, l’homme est largement désavantagé… No Male Styles Around 50% of our population are male! Not 1 male style in this app! At least this should mention this! “ Boutique” type of application. (Free) Automatic synchronisation and updates of the database. Possibility to share your selection with your contacts. Language : EN Menu Description Coverflow

[object Object],[object Object],Store News “ Boutique” type of application. (Free) Luxury shopping guide, possibility to buy through a phone call. Languages: FR, IT, EN

[object Object],“ Game” type of application. (Free) Limited edition: June 25 – July 7, 2009 Louis Vuitton launched a game for mobile phones prior to a concept store opening in Tokyo. Language: JP

[object Object],Home Page Puzzle Watch Selection About HH Fondation “ Game” type of application. (Free) Puzzle Game 2 levels of difficulty More than 50 challenges Language: EN

[object Object],[object Object],“ Video” type of application. (Free) 6 minutes movie from Olivier Dahan, with French actress Marion Cotillard. Topic of the movie: Lady Dior bag Languages: EN, FR Menu Screenshot Film Screenshot Film

[object Object],Home Page News News About HH Fondation “ News” type of application. (Free) Last news about the Fondation de la Haute Horlogerie. Languages: EN, FR

[object Object],[object Object],Following applications and podcasts, brand websites are specifically designed for access through the iPhone. Dior – Midnight Poison

Rahul Sethi (ceo) in Media [email_address] 208, 2F, Elegance Jasola District Centre, New Delhi- 25, India T: +91 11 4054 0703 2nd Floor, West Tower, Maude Street, Sandton – 2196, South Africa T: +27-713-818-663 6225 S. Mojave Rd. Suite B Las Vegas, NV 89120, USA. T: +1 408 459 0657

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