Presentation of Remco Bron of InBeacon at Mobile Convention Brussels 2014

1. HOW BEACONS WILL CHANGE OUR OFFLINE WORLD

2. REMCO BRON
CCO / FOUNDER
REMCO@INBEACON.NL

3. DOWNLOAD
INBEACON
IOS APP

4. CLOSING THE LOOP BETWEEN ONLINE & OFFLINE
EMAIL
SOCIAL MEDIA
ONLINE
ON SITE
SALES
CUSTOMER
SERVICE

6. PLENTY OF CHOICE
LOW COST HARDWARE DEVICES

7. FAR (20-50 METERS)
NEAR (FEW METERS)
IMMEDIATE (CENTIMETERS)
PROXIMITY

8. PUSH
NOTIFICATION

9. iBEACON
IN THE WILD

12. MACYS IN 2ND PHASE
DEPLOYMENT IN ALL
793 STORES
IN THE USA

13. CUSTOMER SERVICE
DE BIJENKORF
TESTING A NEW
LOYALTY PROGRAM
WITH BEACONS

16. AIRLINES
EASYJET PILOT ON
3 E U AIRPORTS

17. AIRLINES
VIRGIN ATLANTIC
UPPER CLASS
CUSTOMER SERVICE

18. KLM ‘INDOOR NAVIGATION’
TRANSFER
PASSAGIERS KNOW
WHERE TO GO

19. INTERACTIVE BILLBOARDS
LEVI’S BILLBOARD
SHOWS YOU THE
CLOSEST RETA I L
STORE FOR JEANS

20. CARLSBERG
SMART BEER MAT
SHOWS YOU WHAT
YOU CAN DO IN
AND AROUND THE
PUB YOUR ARE IN

21. SUPERMARKT DEALS
DELHAIZE AND
COCA-COLA TEST
PUSH NOTIFICATION
OFFERING

22. INSTALL THE APP AND GET A PIE
MELBOURNE
CRICKET GROUND
MAKES SELLERS
TRACEABLE

23. IBEACON PUBLIC
ROTTERDAM
CENTRAL DISTRICT

24. LONDON
REGENT STREET

25. EUROPE
HAMMERSON
LOYALTY

27. iBEACON
EFFECT OF USAGE

28. iBEACON
USAGE
• Works via ListEase app
• Customers get the question
if they want to add a product
to their list
• When they are around the
product in the store they
receive a reminder

29. iBEACON USAGE
APP USAGE
INCREASED BY
16.5X BY
CUSTOMERS WHO
RECEIVED AN
IBEACON MESSAGE
source: inMarket

30. iBEACON USAGE
PURCHASE INTENTION
WAS 20X HIGHER
WITH IBEACON
MESSAGES
source: inMarket

31. iBEACON CUSTOMER ADAPTION
60% OF SHOPPERS
SAID THEY WOULD
RETURN BECAUSE
OF IBEACON
INTERACTION
source: Swirl

32. PROXIMITY
MARKETING
CRM & LOYALTY
CUSTOMER
INTELLIGENCE

33. PROXIMITY
MARKETING
BE
RELEVANT

34. BEST PRACTICES
• Learn from your customer
• Find out how to be
relevant to your customer
• Make it a
right time experience
• Be personal

35. WHAT ABOUT INBEACON?

36. LOW-ENTRY, HIGHLY SCALABLE SAAS PLATFORM
OFFLINE
LOCATION
ONLINE
PROF I L E
APP

37. INBEACON
ECOSYSTEM

38. MULTI-LEVEL INTELLIGENCE & SERVICES
customer intelligence
0. how many, where
1. which phone id’s, when
2. personalized, what
3. 3600 profile (online+offline)
synchronization
proximity interaction
0. location based
1. phone activity related
2. personalized
3. 3600 profile related
clienteling
1. generic alert
2. personalized display
3. 3600 profile related display
dashboard

39. PERSONAL
PUSH NOTIFICATION

42. CLOSING THE LOOP BETWEEN ONLINE & OFFLINE
EMAIL
SOCIAL MEDIA
ONLINE
ON SITE
SALES
CUSTOMER
SERVICE

43. NEW AGE FOR CUSTOMER
CONNECTIONS:
PERSONAL & SCALABLE

44. DOWNLOAD
INBEACON
IOS APP

45. QUESTIONS?
REMCO@INBEACON.NL
WWW.INBEACON.NL
GET IBEACON NEWS FROM OUR BLOG
WWW.IBEACON-RETAIL.NL