Hub forum 2010

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Mobile Roadie

Michael Schneider's keynote from HUB Forum 2010 in Paris.

Tecnología

Branding in a mobile world

Michael Schneider
CEO

Mobile is cri+cal for branding because:
• Inexpensive

Mobile is cri+cal for branding because:
• Inexpensive
• Always on

Mobile is cri+cal for branding because:
• Inexpensive
• Always on
• Always with you

Mobile is cri+cal for branding because:
• Inexpensive
• Always on
• Always with you
• Knows where you are

Mobile is cri+cal for branding because:
• Inexpensive
• Always on
• Always with you
• Knows where you are
• Your companion

We use mobiles while we...
Talk on phone
Wait in line
Eat dinner
Talk to a friend
On a plane
Business meeting On a train

Watch TV Driving (bad!)
Walk Watch a concert

Apps at the center of branding strategies:

1 / What makes a great app? Great User-Experience.

2 / What makes a great app? Great UI + Content.

3 / What makes a great app? Use Push Notiﬁcations.

4 / What makes a great app? Use location, reward users.

5 / What makes a great app? Automate everyday tasks.

6 / What makes a great app? Multiple platforms.

Taylor Swift - mCommerce (road.ie/taylor-swift)

Miami Dolphins - Sponsorship (road.ie/dolphins-app)

http://road.ie/ngx4nj

THANK YOU

michael@mobileroadie.com | @msfd | @mobileroadie

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Hub forum 2010

1. Branding in a mobile world Michael Schneider CEO

5. Mobile is cri+cal for branding because:

6. Mobile is cri+cal for branding because: • Inexpensive

7. Mobile is cri+cal for branding because: • Inexpensive • Always on

8. Mobile is cri+cal for branding because: • Inexpensive • Always on • Always with you

9. Mobile is cri+cal for branding because: • Inexpensive • Always on • Always with you • Knows where you are

10. Mobile is cri+cal for branding because: • Inexpensive • Always on • Always with you • Knows where you are • Your companion

11.

12. We use mobiles while we... Talk on phone Wait in line Eat dinner Talk to a friend On a plane Business meeting On a train Watch TV Driving (bad!) Walk Watch a concert

13. Apps at the center of branding strategies:

14. Apps at the center of branding strategies: • Focus on a brand

15. Apps at the center of branding strategies: • Focus on a brand • Web is distrac+ng

16. Apps at the center of branding strategies: • Focus on a brand • Web is distrac+ng • User experience/interface

17. Apps at the center of branding strategies: • Focus on a brand • Web is distrac+ng • User experience/interface • More users are “searching” via apps than web

18.

19.

20.

21. What makes a great app?

22. 1 / What makes a great app? Great User-Experience.

23. 1 / What makes a great app? Great User-Experience.

24. 2 / What makes a great app? Great UI + Content.

25. 2 / What makes a great app? Great UI + Content.

26. 3 / What makes a great app? Use Push Notiﬁcations.

27. 4 / What makes a great app? Use location, reward users.

28. 5 / What makes a great app? Automate everyday tasks.

29. 5 / What makes a great app? Automate everyday tasks.

30. 6 / What makes a great app? Multiple platforms.

31. Business models that work in mobile.

32. Taylor Swift - mCommerce (road.ie/taylor-swift)

33. Miami Dolphins - Sponsorship (road.ie/dolphins-app)

34. Miami Dolphins - Sponsorship (road.ie/dolphins-app)

35. Wynn - Exclusive deals (road.ie/wynn)

36. Games

37. To sum it up..

38.

39.

40.

41.

42. http://road.ie/ngx4nj THANK YOU michael@mobileroadie.com | @msfd | @mobileroadie

Hub forum 2010

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