2. Mobile is the fastest moving industry
in history, and probably the most
important for brands.

3. Mobile Today

4. Mobile Today
• 5 billion mobile phone users in the world

5. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users

6. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps

7. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps

8. Mobile Today
• 5 billion mobile phone users in the world
• Over 85 million iPhone and iPod touch users
• iPad: 500,000+ devices in first week, over
1,000,000 apps
• iPhone users spend 30+ minutes PER DAY in
apps
• By 2013, more people will access internet from
mobile devices than computers

11. Why Apps?

12. Why Apps?
7

13. Why Apps?
• Focus on a brand
7

14. Why Apps?
• Focus on a brand
• Web is distracting
7

15. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
7

16. Why Apps?
• Focus on a brand
• Web is distracting
• User experience/interface
• More users are “searching” via apps
than web
7

17. What makes a great app?
8

18. What makes a great app? Design + Interaction

19. What makes a great app? Great User-Experience

20. What makes a great app? Great UI + Content

21. What makes a great app? Utility

22. What makes a great app? Native phone features

23. Ashton Kutcher - A+ top videos - App exclusive
4.5M+ followers

24. Taryn Southern - Live TV Show in an App
8,000+ followers

25. Taylor Swift - Fan engagement
3M+ followers

26. Madonna - Contests

27. 18

30. Announcing...

33. • French

34. • French
• Spanish

35. • French
• Spanish
• Italian

36. • French
• Spanish
• Italian
• German

37. • French
• Spanish
• Italian
• German
• Portuguese

38. • French
• Spanish
• Italian
• German
• Portuguese
• Local presence in Paris + Spain, Italy,
Germany

39. Thank you.
@mobileroadie
@msfd