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Mobiletech Pulse
June/July 2009
Top Mobile Operators
• TeliaSonera customers still
generating most page
views.
• Telenor Norway down
from 20% of page views in
may, now beaten by
Telenor Sweden and
Three.
• Telenor Sweden up from
13% of page views to 20%
0 %
5 %
10 %
15 %
20 %
25 %
30 %
35 %
40 %
Telia SE Telenor SE Tre SE Tele2 SE Telenor
Mobil
Netcom TDC
Pageviews per operator
July
June
35%
18%
16%
14%
13%
4%
Top 6 operators
Telia SE
Telenor SE
Tre SE
Telenor Mobil
Tele2 SE
Netcom
Handset data May 2009
• Apple iPhone still
growing
• Only measures
mobile sites
• iPhone + iPod
Touch
representing 41%
of all generated
page views.
0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 %
Apple iPhone
SonyEricsson K810i
Nokia E71
Apple iPod Touch
SonyEricsson K530i
Nokia 5800 XpressMusic
SonyEricsson W890i
SonyEricsson C702
SonyEricsson P1i
Nokia N95 8GB
Nokia N95
SonyEricsson K800i
SonyEricsson C902
Opera Mini 4
SonyEricsson C905
SonyEricsson W880i
SonyEricsson X1i
july
june
Browser Data April-May 2009
0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 % 45 % 50 %
Safari
Access Netfront/3.4
Access Netfront/3.0
Access Netfront/3.3
Nokia
Opera/8.65
Microsoft Mobile Explorer/7.11
Microsoft Mobile Explorer/7.6
Opera Mini/4
Microsoft Mobile Explorer/6.12
Opera/9.5
Opera Mini
BlackBerry/4.6
july
june
Surfing during the day
• Summer special;
comparing April
with July:
– Surfing peak is in
the morning, not
at midnight.
– Surfing more
evenly spread
throughout the
day.
0 1 2 3 4 5 6 7 8 9 1011121314151617181920212223
Time of day
April
July
Nokia vs. Apple during summer
• Comparing
differences in
usage; Apples and
Nokias
– Apple peaks during
weekends, Nokia
don’t
– Both growing
during the holidays
01.jun
04.jun
07.jun
10.jun
13.jun
16.jun
19.jun
22.jun
25.jun
28.jun
01.jul
04.jul
07.jul
10.jul
13.jul
16.jul
19.jul
22.jul
25.jul
28.jul
31.jul
Apple
Nokia
TNS Gallup 2009
0
20000
40000
60000
80000
100000
120000
140000
160000
180000
Axis
Title
Unique Users Norway
VG Mobil
Dagbladet Mobil
Aftenposten Mobil
1881 Mobil
BTmobil
Dinside Mobil
DN Mobil
Finn Mobil
Gule Sider
Nettavisen Mobil
NRK Mobil
Seher Mobil
TV2 Mobil
Swedish Mobile Online Newspapers*
* Data is collected by Mobiletech and analysed by SIFO Research International for
kiaindex.org, the official mobile metrics for Swedish markets. Early participants only. More sites will be added,
as this is just launched. Numbers prior to week 22 are not qualified for some sites.
0
50000
100000
150000
200000
250000
2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32
mobil.aftonbadet.se
mobil.sydsvenskan.se
mobil.dn.se
mobile.eniro.se
About the Report
About Mobiletech
Mobiletech is a Norwegian company with offices in Oslo, Stockholm, Copenhagen and
Washington. Mobiletech provides solutions and software for the mobile web.
Including products for creation and rendering of device optimised sites, messaging
systems and mobile metrics systems.
About Mobiletech Mobile Pulse
The information presented in this report is based on operational data collected from
Mobiletechs various systems. The data is not representative for the market as a
whole as the traffic data comes from customers of Mobiletech only. Data in this
report is mostly originated from Sweden, Norway and Denmark and provides the
most complete and independent overview of the state of the mobile internet in the
Nordics.
Disclaimer
Mobiletech does not claim that the information contained in this report will be
representative of the mobile internet as a whole or of any particular country or
market. The methodology used to analyse the data is not scientific and Mobiletech
may ay any time change the method , classification and presentation, as well as the
data base, without further notice. Mobiletech can not be held responsible for any
errors in the data base, method or presentation.
Redistribution
Feel free to use the material in this report in any way you like provided that it is clear, by
reference, that Mobiletech is the source of the information.
Web:
http://mobiletech.no/
Twitter for latest updates:
http://twitter.com/MrMobiletech
Report prepared by
Nick, nr@mobiletech.no
Jon Arne, jas@mobiletech.no
If you are interested in more
information and in-depth reports,
please contact us at
post@mobiletech.no

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Mobiletech Pulse June July 2009

  • 2. Top Mobile Operators • TeliaSonera customers still generating most page views. • Telenor Norway down from 20% of page views in may, now beaten by Telenor Sweden and Three. • Telenor Sweden up from 13% of page views to 20% 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 % Telia SE Telenor SE Tre SE Tele2 SE Telenor Mobil Netcom TDC Pageviews per operator July June 35% 18% 16% 14% 13% 4% Top 6 operators Telia SE Telenor SE Tre SE Telenor Mobil Tele2 SE Netcom
  • 3. Handset data May 2009 • Apple iPhone still growing • Only measures mobile sites • iPhone + iPod Touch representing 41% of all generated page views. 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 % Apple iPhone SonyEricsson K810i Nokia E71 Apple iPod Touch SonyEricsson K530i Nokia 5800 XpressMusic SonyEricsson W890i SonyEricsson C702 SonyEricsson P1i Nokia N95 8GB Nokia N95 SonyEricsson K800i SonyEricsson C902 Opera Mini 4 SonyEricsson C905 SonyEricsson W880i SonyEricsson X1i july june
  • 4. Browser Data April-May 2009 0 % 5 % 10 % 15 % 20 % 25 % 30 % 35 % 40 % 45 % 50 % Safari Access Netfront/3.4 Access Netfront/3.0 Access Netfront/3.3 Nokia Opera/8.65 Microsoft Mobile Explorer/7.11 Microsoft Mobile Explorer/7.6 Opera Mini/4 Microsoft Mobile Explorer/6.12 Opera/9.5 Opera Mini BlackBerry/4.6 july june
  • 5. Surfing during the day • Summer special; comparing April with July: – Surfing peak is in the morning, not at midnight. – Surfing more evenly spread throughout the day. 0 1 2 3 4 5 6 7 8 9 1011121314151617181920212223 Time of day April July
  • 6. Nokia vs. Apple during summer • Comparing differences in usage; Apples and Nokias – Apple peaks during weekends, Nokia don’t – Both growing during the holidays 01.jun 04.jun 07.jun 10.jun 13.jun 16.jun 19.jun 22.jun 25.jun 28.jun 01.jul 04.jul 07.jul 10.jul 13.jul 16.jul 19.jul 22.jul 25.jul 28.jul 31.jul Apple Nokia
  • 7. TNS Gallup 2009 0 20000 40000 60000 80000 100000 120000 140000 160000 180000 Axis Title Unique Users Norway VG Mobil Dagbladet Mobil Aftenposten Mobil 1881 Mobil BTmobil Dinside Mobil DN Mobil Finn Mobil Gule Sider Nettavisen Mobil NRK Mobil Seher Mobil TV2 Mobil
  • 8. Swedish Mobile Online Newspapers* * Data is collected by Mobiletech and analysed by SIFO Research International for kiaindex.org, the official mobile metrics for Swedish markets. Early participants only. More sites will be added, as this is just launched. Numbers prior to week 22 are not qualified for some sites. 0 50000 100000 150000 200000 250000 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 mobil.aftonbadet.se mobil.sydsvenskan.se mobil.dn.se mobile.eniro.se
  • 9. About the Report About Mobiletech Mobiletech is a Norwegian company with offices in Oslo, Stockholm, Copenhagen and Washington. Mobiletech provides solutions and software for the mobile web. Including products for creation and rendering of device optimised sites, messaging systems and mobile metrics systems. About Mobiletech Mobile Pulse The information presented in this report is based on operational data collected from Mobiletechs various systems. The data is not representative for the market as a whole as the traffic data comes from customers of Mobiletech only. Data in this report is mostly originated from Sweden, Norway and Denmark and provides the most complete and independent overview of the state of the mobile internet in the Nordics. Disclaimer Mobiletech does not claim that the information contained in this report will be representative of the mobile internet as a whole or of any particular country or market. The methodology used to analyse the data is not scientific and Mobiletech may ay any time change the method , classification and presentation, as well as the data base, without further notice. Mobiletech can not be held responsible for any errors in the data base, method or presentation. Redistribution Feel free to use the material in this report in any way you like provided that it is clear, by reference, that Mobiletech is the source of the information. Web: http://mobiletech.no/ Twitter for latest updates: http://twitter.com/MrMobiletech Report prepared by Nick, nr@mobiletech.no Jon Arne, jas@mobiletech.no If you are interested in more information and in-depth reports, please contact us at post@mobiletech.no