Mobiletech Pulse May 2009. Mobile web statistics for the Scandinavian market.

1. Mobiletech Pulse May 2009

2. Introduction Welcome to the Mobiletech pulse report for May 2009. We have decided to include some new data in the report which looks at referring search engines and bots. No surprises here that Google is the single most dominant player Also of interest is the inclusion of reports for Swedish mobile internet. Sweden has recently standardised the measurement of the mobile internet by Mobiletech’s measure product. Its going to very interesting to see the what the trends emerging in the coming months. Keep watching out for the Mobiletech pulse report In Norway most of the mobile internet leaders continue to experience steady growth with VG breaking the 140,000 unique users mark. Will be interesting to see what the summer holidays bring which is a traditionally busy time for mobile and start in July in Norway.

3. Top Mobile Operators TeliaSonera customers generating most page views. Even if TeliaSonera customers generates most page views, TeliaSonera is beaten by Tele2/Comviq in terms of referring traffic. Tele2 represents in total 46% of referrers to sites outside operator portal

4. Handset data May 2009 Measured by page views per handset. Only measures mobile sites iPhone + iPod Touch + iPhone applications covers 43% of all generated page views iPhone alone decreasing

5. Browser Data April-May 2009 High end browsers, such as Safari, increasing. Safari popular not only on iPhone. OperaMini is stable

6. Mobile Search Google Bot is crawling most sites. Yahoo and MSN not veryactive ”Unknown robots” covering a myriadofsmaller, ad-hoccrawlers. Google is refering most traffic to mobile portals. Kvasir, a Norwegiansearch and directory portal alsodoingwell.

7. TNS Gallup 2009

8. Swedish Mobile Online Newspapers* * Data is collected by Mobiletech and analysed by SIFO Research International for kiaindex.org, the official mobile metrics for Swedish markets. Early participants only. More sites will be added, as this is just launched. Numbers prior to week 22 are not qualified for some sites.

9. About the Report About Mobiletech Mobiletech is a Norwegian company with offices in Oslo, Stockholm, Copenhagen and Washington. Mobiletech provides solutions and software for the mobile web. Including products for creation and rendering of device optimised sites, messaging systems and mobile metrics systems. About Mobiletech Mobile Pulse The information presented in this report is based on operational data collected from Mobiletechs various systems. The data is not representative for the market as a whole as the traffic data comes from customers of Mobiletech only. Data in this report is mostly originated from Sweden, Norway and Denmark and provides the most complete and independent overview of the state of the mobile internet in the Nordics. Disclaimer Mobiletech does not claim that the information contained in this report will be representative of the mobile internet as a whole or of any particular country or market. The methodology used to analyse the data is not scientific and Mobiletech may ay any time change the method , classification and presentation, as well as the data base, without further notice. Mobiletech can not be held responsible for any errors in the data base, method or presentation. Redistribution Feel free to use the material in this report in any way you like provided that it is clear, by reference, that Mobiletech is the source of the information. Web: http://mobiletech.no/ Twitter for latest updates: http://twitter.com/MrMobiletech Reportprepared byNick, nr@mobiletech.noJon Arne, jas@mobiletech.no Ifyouareinterested in more information and in-depthreports, pleasecontactus at post@mobiletech.no