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The Mobile Vikings DNA

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Mobile Vikings
Mobile Vikings

The story of Mobile Vikings. 9/12/2011 Silosessies 20/3/2012 Stima Student Marketing Congress Mobile Revolution 10/5/2012 Manager @ Breakfast @ PHL Hasselt

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Hallo, ik ben Hans ... Evangelist bij Mobile Vikings
Waar geloven wij in? Just like every earth resident has the right for drinking water, energy and education, we believe that everyone should have free access to information and digital services. Mobile Vikings wants to be a movement that accelerates this process.
Hoe kunnen we dit bekomen in een gesatureerde markt? 1) Goede verkopers 2) Groot marketing budget 3) Flagship store ... op A locatie 4) Eigen apps 5) Zeer grote helpdesk 6) Bindende contracten
1) Mobile Vikings verkopers ?
100.000 Ambassadeurs ....
Hoe? Iedere Mobile Viking die een andere Mobile Viking aanbrengt wordt beloond met een gratis herlading van 15 euro ! ( sinds juli 2010 )
“69 % van onze nieuwe leden worden aangebracht door andere Mobile Vikings”
Community kiest mee de naam van de ligfiets ...
2) Het Mobile Vikings Marketingbudget ?
Gratis is voor ... 10/07/2009
Wij passen onze communicatie aan aan onze leden ... pagina* : 22.960 “Vind ik leuk” * tss de 55.000 en 65.000 weergave per bericht 15.132 Volgers +18.000 Tweets ...
Iedere week een nieuw blog bericht Mails trachten we binnen de 24h te beantwoorden. Geen IVR ...
Van: tot:
5thingsyoudislike: +300 reacties op 3h30 - Bellen per seconde - Dure dataroaming - Te weinig smsen - Slechte 3G dekking - Betrouwbaarheid van het netwerk
Werkt deze aanpak?
Source: Thomas Baekdal: http://www.baekdal.com/insights/one-million-facebook-likes-so-what/
3) De Mobile Vikings Flagship Store ?
http://www.mobilevikings.com 24/24 en 7/7 toegankelijk Helpt de klant verder in 3 talen Wordt ook gebruikt als info kanaal + 8.000 bezoekers per dag Wordt wekelijks aangepast
4) Eigen apps ?
http://www.vikingapps.be
Apps voor: iOS, Phone 7, Android, Symbian ... Niet van Mobile Vikings, wel gesteund! Pieken van 300 API calls per minuut!
5) Zeer grote helpdesk ?
8 mensen, ook na de verdubbeling Geen IVR: “ hallo MV waarmee kunnen we helpen? “ Vikings helpen Vikings Interactie met FB en Twitter Geen verkoop mogelijk via Helpdesk!
6) Bindende contracten ?
Hoe tracht Mobile Vikings zijn missie te volbrengen? 1) Leden = ambassadeurs 2) Communicatie op maat van de leden 3) Online winkel 24/24 7/7 4) Apps voor en door de community 5) Een helpdesk die ook echt helpt 6) De leden binden door service, niet door kleine lettertjes! Waarde van Mobile Vikings = meerwaarde door/voor de leden!
Werkt dit ook?
The best is yet to come :-)
Gratis Mobiel Internet bij iedere herlading, kan dat nog beter?
Bedankt voor jullie aandacht ... @mobilevikings 078/353 033 info@mobilevikings.com @hanssim 0476/020 121 hans@mobilevikings.com

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The Mobile Vikings DNA

  • 1. Hallo, ik ben Hans ... Evangelist bij Mobile Vikings
  • 2. Waar geloven wij in? Just like every earth resident has the right for drinking water, energy and education, we believe that everyone should have free access to information and digital services. Mobile Vikings wants to be a movement that accelerates this process.
  • 3. Hoe kunnen we dit bekomen in een gesatureerde markt? 1) Goede verkopers 2) Groot marketing budget 3) Flagship store ... op A locatie 4) Eigen apps 5) Zeer grote helpdesk 6) Bindende contracten
  • 4. 1) Mobile Vikings verkopers ?
  • 6. Hoe? Iedere Mobile Viking die een andere Mobile Viking aanbrengt wordt beloond met een gratis herlading van 15 euro ! ( sinds juli 2010 )
  • 7. “69 % van onze nieuwe leden worden aangebracht door andere Mobile Vikings”
  • 8. Community kiest mee de naam van de ligfiets ...
  • 9. 2) Het Mobile Vikings Marketingbudget ?
  • 10. Gratis is voor ... 10/07/2009
  • 11. Wij passen onze communicatie aan aan onze leden ... pagina* : 22.960 “Vind ik leuk” * tss de 55.000 en 65.000 weergave per bericht 15.132 Volgers +18.000 Tweets ...
  • 12. Iedere week een nieuw blog bericht Mails trachten we binnen de 24h te beantwoorden. Geen IVR ...
  • 13. Van: tot:
  • 14. 5thingsyoudislike: +300 reacties op 3h30 - Bellen per seconde - Dure dataroaming - Te weinig smsen - Slechte 3G dekking - Betrouwbaarheid van het netwerk
  • 16. Source: Thomas Baekdal: http://www.baekdal.com/insights/one-million-facebook-likes-so-what/
  • 17.
  • 18.
  • 19. 3) De Mobile Vikings Flagship Store ?
  • 20. http://www.mobilevikings.com 24/24 en 7/7 toegankelijk Helpt de klant verder in 3 talen Wordt ook gebruikt als info kanaal + 8.000 bezoekers per dag Wordt wekelijks aangepast
  • 21.
  • 23.
  • 25. Apps voor: iOS, Phone 7, Android, Symbian ... Niet van Mobile Vikings, wel gesteund! Pieken van 300 API calls per minuut!
  • 26. 5) Zeer grote helpdesk ?
  • 27. 8 mensen, ook na de verdubbeling Geen IVR: “ hallo MV waarmee kunnen we helpen? “ Vikings helpen Vikings Interactie met FB en Twitter Geen verkoop mogelijk via Helpdesk!
  • 28.
  • 30. Hoe tracht Mobile Vikings zijn missie te volbrengen? 1) Leden = ambassadeurs 2) Communicatie op maat van de leden 3) Online winkel 24/24 7/7 4) Apps voor en door de community 5) Een helpdesk die ook echt helpt 6) De leden binden door service, niet door kleine lettertjes! Waarde van Mobile Vikings = meerwaarde door/voor de leden!
  • 32. The best is yet to come :-)
  • 33. Gratis Mobiel Internet bij iedere herlading, kan dat nog beter?
  • 34. Bedankt voor jullie aandacht ... @mobilevikings 078/353 033 info@mobilevikings.com @hanssim 0476/020 121 hans@mobilevikings.com