Click Save to download this. "5 Ways Youth Are Critical to Your Marketing Campaign - mobileYouth" by Graham D Brown youth, youth marketing, word of mouth, buzz, millennial, millennials, students, teens, teen, tween, tweens, generation z, generation y, generation c, mobile generation, connected generation, digital native, digital natives, gen z, gen y, gen c, genz, geny, genc, demographic, demographics, segmentation

1. mobileyout h.org http://www.mobileyouth.org/post/5-ways-youth-are-critical-to-your-marketing-campaign/
Graham Brown
Mobile Youth
5 Ways Youth Are Critical to Your Marketing
Campaign
1) How youth influences the adult consumer market
If you want to understand how your adult customers will be using your products
tomorrow, look at how youth are using them today. By looking at the youth market today
you can better develop and evolved your customer experience to stay relevant.
2) The impact of youth Super Influencers in marketing
Youth super influencers aren’t 2 or 3 times more influential than your average customer
but up to 100x more influential. If you don’t know who your young fans are, you only have
customers. By focusing on young fans, you can significantly leverage their word of
mouth and generate higher marketing ROI.
By: Dima Bushkov
3) Our Mobile Future and the role of youth in shaping it

2. Youth hold the key to the future usage of technology. By working closely with and co-
creating with youth today you can unearth insights that become relevant to the wider
market. Think how SMS and Facebook have become mainstays in our daily lives yet 10
years ago, these were the prerogatives of the Millennials only.
4) Selfie Culture Explained: how can we understand the future of technology through how
youth use it today?
We’re always looking for that edge, that innovative boost to keep our product lively,
relevant and in the radar of our customers. Yet, rather than go to design agencies and
cool innovation teams for the answer, we can turn to the customers who already have
the answer – the youth. Look at Selfies for example. At first, we were reticent and
critical, now everyone’s doing them from the Pope to Obama. But it’s not about the wide
acceptance of these trends that counts, it’s about understanding the social motivations
behind them and using them to shape your marketing message.
5) The 3 Reasons Youth Are Important to Your Business
They are the high end customers, they yield influence and they are at the cutting edge
of shaping your product. What more convincing do you need?
5 Ways Youth Are Critical to Tech Companies Today?
* How youth influences the adult consumer market
* The impact of youth Super Influencers in marketing
* Our Mobile Future and the role of youth in shaping it
* Selfie Culture Explained: how can we understand the future of technology through how
youth use it today?
* The 3 Reasons Youth Are Important to Your Business
5 Resources to Get Up to Speed on the Youth Market Today
* Digital Native or Disconnected Generation: how can we understand youth today?
* Youth Buyology: The Why of Youth Purchase Decisions (manual)
* Youth and Word of Mouth Motivations (research)
* Facebook, Twitter & Instagram: The Role of Youth in the Future of Social Media
* The Mobile Youth: Voices of the Mobile Generation (book)
GET THE BOOK & DISCOVER THE MOBILE GENERATION

3. "A compelling exploration of how the mobile youth culture revolution is driving our
increasingly social and mobile future"
- Derek Baird, Director Product Development, Disney
"This book offers instant texture to anyone confused by the core technology driver"
- Edward O'Meara, SVP Wunderman
"What makes this book such a great read is that’s it’s written as a narrative in the life of
different young people around the world"
- Marc Kornberger, CEO Student Village
* Kindle/iPad version from Amazon
* Paperback from Amazon
* PDF download online