High Profile vs Low Profile Apps: Trends in app development (Graham Brown mobileYouth) DOWNLOAD sharing, marketing, apple, fans, earned media, word of mouth, wom, buzz, branding, brand, iphone, iphone marketing, grahamdbrown, graham brown, mobile youth, mobileyouth, trends, research, case studies, case study, social media, how to sell technology, apps, privacy, istore, google play

1. mobileyouth.org http://www.mobileyouth.org/post/high-profile-vs-low-profile-apps/?preview=true
Graham Brown
Mobile Youth
High Profile vs Low Profile Apps
HIGH vs LOW PROFILE APPS
Higher Profile Low Profile
Examples Facebook, Linkedin, Google Plus Whatsapp, Instagram, Kik, Viber, Snapchat,
Whisper
Attributes Encourages users to create extensive
public profiles. Links profiles across
related apps. Profile attempts to
reflect real world, real name etc.
Can be used with limited (or no) profile.
Profile can be avatar, representative or
nickname.
Driver Advertising. Tracking & Auditing of
user behavior. Building
comprehensive demographic and
behvioral profiles to sell to potential
advertising
Privacy. Users want Social Space where they
can interact freely and express themselves
without fear of public excoriation or reprisal
Outlook HPAs will suffer gradual erosion of
customer base, particularly in the
sensitive youth market. Effect will
eventually feed-through until apps
become old or irrelevant.
LPAs will rise to prominence and eventually
be acquired by larger players. Their
continued significance will rest on the
acquirer’s capacity to allow the app to stay
largely unconnected to the HPA.
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