Annualized youth churn rates across the 65 markets covered in the mobileYouth report average just over 30%. That means one in 3 youth accounts are switching or deactivating every year - an attrition cost that totals billions of lost dollars for service providers.

1. ANNUALIZED YOUTH CHURN RATES ACROSS THE 65 MARKETS COVERED IN THE MOBILEYOUTH REPORT AVERAGE JUST OVER 30% Johnwreford GethinThomas

2. YOUTH LOYALTY DOES NOT EXIST. LOWERING CHURN DOESN’T COME FROM INCREASING LOYALTY BUT REDUCING “PAIN” POINTS OR SWITCHING TRIGGERS. donna56455

3. 8% OF CONSUMERS GIVE UP ON A SERVICE WITHOUT TRYING TO FIND A RESOLUTION. 29% DO NOT THINK ANY OF THE SUPPORT SERVICES AVAILABLE TO THEM ARE EFFECTIVE. Claire_Sambrook

4. LOYALTY ISN’T A PROGRAM. COMPANIES WITH THE LOWEST ATTRITION RATES CHAMPION A CORPORATE CULTURE WHERE CUSTOMER SERVICE ISN’T A DEPARTMENT BUT A MARKETING STRATEGY badshotphotographer

5. VERIZON HAS HAD THE LOWEST CHURN AMONG ITS COMPETITORS FOR YEARS. IT HAS ALSO HAD THE BEST CUSTOMER SERVICE RANKING AMONG ITS COMPETITORS. joncomb

6. CHURN IS SOCIAL. IT OCCURS OVER A PERIOD OF TIME DRIVEN BY SOUR EXPEREINCES AND PEER RECOMMENDATIONS. Stefano Toscano

7. RETENTION IS THE NEW ACQUISITION. PROVIDERS FOCUSING ON KEEPING EXISTING CUSTOMERS WILL WIN NEW ONES VIRTUE OF THE EARNED MEDIA CREATED BY PEER RECOMMENDATIONS. handstrends

8. STAY TUNED TO MOBILEYOUTH TV FOR MORE ON OUR UPCOMING LOYALTY REPORT 2011. manfrommanila

9. Download Charts, Data and Stats on Youth Mobile Culturehttp://www.MobileYouthReport.com