The document discusses a study on mobile phone usage among youth. It finds that youth trust handset brands more than mobile operators. Youth ranked their top wants from operators as better packages, customer service, choice of handsets, and new services/technologies. The document suggests mobile operators can build trust with youth by overcoming organizational barriers through dialogue, relevance, and being remarkable.

1. mobileYouth 2008 Vodafone Consumer Insights Oct 08 3 Key Qs

2. MobileYouth: 3 Key Questions 1) Who are they? 2) What do they want? 3) How do we give it to them? Levis/Nike

3. MobileYouth: Perspective The One Quality

4. Consistently Popular with Youth OTS – What want? Simple

5. Intro ~ What do youth want? mobileYouth on the street video 1 OTS2 – important?

6. What is important to youth? mobileYouth on the street video 2 Brands

7. Consistently Popular with Youth Healthcheck

8. Mobile Operators Brand Health-check Youth trust for handset brands significantly higher than that for operators (52 vs. 27%) (NB:Europe showed lowest figures) Youth rated “trust” as the key factor that would influence word of mouth, reason to leave/join a network and likelihood of trying out new products and services Youth ranked their “wants” from operators as: 1) better package 2) better customer service 3) better choice of handsets 4) new services/technologies DNA vs Need

9. When organizational DNA gets in the way Overcome?

10. (Video) How can Vodafone build trust through dialogue ? Marcomms Mass Market

11. (Video) How can Vodafone build trust through relevance ? Clarity

12. (Video) How can Vodafone build trust by being remarkable ? More videos, more info

13. mobileYouth.org Blogging mobile, youth, marketing and branding trends since 2001 with articles by Josh Dhaliwal and Graham Brown As always, free to read. Includes presentations and videos published by mobileYouth and partners http://www.mobileYouth.org mobileYouthNet.com Networking professionals in the mobile youth space. Watch on-the-street videos of our reporters talking to youth about mobile and marketing. Events calendar, discussion, contacts and more. Join today for free at http://www.mobileYouthNet.com About mobileYouth & mobileYouthNet mobileYouthNet.com mobileYouth.org