SlideShare una empresa de Scribd logo
1 de 25
MOBILEYOUTH""ASIA"2011"




                                                                            ©"MOBILEYOUTH"2011"
                                                        FLICKR:(_ambrown(

                          HTTP://WWW.MOBILEYOUTH.ORG"
#1:(Discovered((
                              by(Youth(
MOBILEYOUTH""ASIA"2011"




                                                        ©"MOBILEYOUTH"2011"
                          FLICKR:(MISS3UNIQUE(

                          HTTP://WWW.MOBILEYOUTH.ORG"
YOUNG(ASIANS(ARE(
                            CONSTANTLY(LOOKING(
                              TO(DISCOVER(NEW(
                            TOOLS(AND(SPACES(TO(
                             ENABLE(THEIR(SOCIAL(
MOBILEYOUTH""ASIA"2011"




                                    LIVES(




                                                        ©"MOBILEYOUTH"2011"
                          SOURCE:(KAMSHOTS(

                          HTTP://WWW.MOBILEYOUTH.ORG"
MOBILEYOUTH""ASIA"2011"




                                                                       ©"MOBILEYOUTH"2011"
                                                        #2:(Social((
                                                        Currency(
                          SOURCE:(PEFECTFUTURES(

                          HTTP://WWW.MOBILEYOUTH.ORG"
THEY(ARE(LOOKING(TO(
                                                        FULFILL(TWO(BASIC(NEEDS(
                                                            • NEED(TO(BELONG(
                                                        • NEED(TO(BE(SIGNIFICANT(
MOBILEYOUTH""ASIA"2011"




                                                                                    ©"MOBILEYOUTH"2011"
                          FLICKR:(ILQUOQUO(

                          HTTP://WWW.MOBILEYOUTH.ORG"
#3:(Culture((
                                                          Hacks(
MOBILEYOUTH""ASIA"2011"




                                                                                  ©"MOBILEYOUTH"2011"
                                                            FLICKR:(ELIOTSTYLE(

                          HTTP://WWW.MOBILEYOUTH.ORG"
MOBILEYOUTH""ASIA"2011"




                                                                                               ©"MOBILEYOUTH"2011"
                                                        IN(SEARCH(FOR(SOCIAL(CURRENCY,(THEY(
                                                            OFTEN(HACK(EXISTING(TRENDS(TO(
                                                                 FULFILL(THEIR(NEEDS(
                          FLICKR:(SAHRIZVI(

                          HTTP://WWW.MOBILEYOUTH.ORG"
DISCOVERY"AND"
                            ADOPTION"OF"BBM"BY"
                             YOUNG"ASIAN"MOBILE"
                           USERS"IS"AN"EXAMPLE"OF"
                           YOUTH"DRIVEN""CULTURE'
MOBILEYOUTH""ASIA"2011"




                                     HACK."




                                                                         ©"MOBILEYOUTH"2011"
                                       "
                              BBM"PROVIDES"THE"
                            SOCIAL'CURRENCY"THAT"
                              MAKES"BLACKBERRY"
                             HANDSETS"THE"YOUTH"
                                    CHOICE."
                                       "
                                YOUNG"ASIANS"
                               DISCOVERED"BBM"

                                                        FLICKR:(MOOMY(

                          HTTP://WWW.MOBILEYOUTH.ORG"
#4:(From(Dialogue((
                                                        to(Youthsourcing(
MOBILEYOUTH""ASIA"2011"




                                                                              ©"MOBILEYOUTH"2011"
                          FLICKR:(ZEPHYRANCE(

                          HTTP://WWW.MOBILEYOUTH.ORG"
BRANDS(NEED(TO(
                                                           INVOLVE(YOUTH(IN(
                                                            MARKETING(AND(
                                                        PRODUCT(DEVELOPMENT((
MOBILEYOUTH""ASIA"2011"




                                                        TO(TAP(THE(PROCESS(OF(




                                                                                 ©"MOBILEYOUTH"2011"
                                                          DISCOVERING(SOCIAL(
                                                          CURRENCY(THROUGH(
                                                             CULTURE(HACKS(




                          FLICKR:(RUFO_83(

                          HTTP://WWW.MOBILEYOUTH.ORG"
MOBILEYOUTH""ASIA"2011"




                                                                           ©"MOBILEYOUTH"2011"
                                                         #5:(Displaced((
                                                        &(Disconnected(

                          FLICKR:(TOKYO(JAPANTIMES(

                          HTTP://WWW.MOBILEYOUTH.ORG"
DISPLACED(FROM(THEIR(
                                                         HOMES(IN(PURSUIT(OF(
                                                        EDUCATION(&(CAREER,(
                                                          YOUNG(ASIANS(ARE(
                                                        INCREASINGLY(LOOKING(
MOBILEYOUTH""ASIA"2011"




                                                        FOR(NEW(‘COMMUNAL(




                                                                                  ©"MOBILEYOUTH"2011"
                                                               SPACES’(




                                                               FLICKR:(FILTRAN(

                          HTTP://WWW.MOBILEYOUTH.ORG"
#6:(Permission((
                                  Assets(
MOBILEYOUTH""ASIA"2011"




                                                        ©"MOBILEYOUTH"2011"
                          FLICKR:(PANDAPERICOLOSO(

                          HTTP://WWW.MOBILEYOUTH.ORG"
MOBILEYOUTH""ASIA"2011"




                                                                                 ©"MOBILEYOUTH"2011"
                                                        PERMISSION(ASSETS(ARE(
                                                           OFFLINE(&(ONLINE(
                                                        ‘SPACES’(THAT(BRANDS(
                                                         CAN(BUILD(TO(ENGAGE(
                          FLICKR:(SPACELION(                YOUNG(ASIANS(

                          HTTP://WWW.MOBILEYOUTH.ORG"
MOBILEYOUTH""ASIA"2011"




                                                                      ©"MOBILEYOUTH"2011"
                                                        #7:(Liked((
                                                        Vs(Loved(
                          FLICKR:(DYANNA(

                          HTTP://WWW.MOBILEYOUTH.ORG"
LIKING(A(BRAND(IS(NOT(
                                                        ENOUGH.(YOUNG(ASIANS(
                                                          WANT(TO(‘LOVE’(THE(
                                                          BRAND(AND(SHARE(IT(
                                                           WITH(THEIR(FRIENDS(
MOBILEYOUTH""ASIA"2011"




                                                                              ©"MOBILEYOUTH"2011"
                          FLICKR:(BASS3N3ROLL(

                          HTTP://WWW.MOBILEYOUTH.ORG"
MOBILEYOUTH""ASIA"2011"




                                                                         ©"MOBILEYOUTH"2011"
                                                        #8:(Fanspobng(
                          FLICKR:"ESPEN"FAUGSTAD"

                          HTTP://WWW.MOBILEYOUTH.ORG"
FANS(ARE(A(SUBSET(OF(
                             CUSTOMERS(WHO(LOVE(THE(
                                       BRAND.((
                              FANS(MAY(OR(MAY(NOT(BE(
                            LOUD,(BUT(ARE(ALWAYS(LOYAL(
MOBILEYOUTH""ASIA"2011"




                                AND(SHARE(THE(BRAND(




                                                          ©"MOBILEYOUTH"2011"
                               EXPERIENCE(WITH(PEERS.(




                          FLICKR:"CLIFF"CHENG"LF"

                          HTTP://WWW.MOBILEYOUTH.ORG"
#9:(Young(
                                                        People(are(the(
                                                         Brand(&(the(
MOBILEYOUTH""ASIA"2011"




                                                            Media(




                                                                          ©"MOBILEYOUTH"2011"
                          FLICKR:"JRWOOLEY6"

                          HTTP://WWW.MOBILEYOUTH.ORG"
YOUNG(PEOPLE(ARE(
                                                        ALREADY(WEARING,(EATING(
                                                        OR(USING(YOUR(PRODUCTS(
                                                          AND(PROMOTING(IT(TO(
                                                          THEIR(PEER(NETWORK.(
MOBILEYOUTH""ASIA"2011"




                                                          STOP(SPENDING(ON(BIG(




                                                                                   ©"MOBILEYOUTH"2011"
                                                          BUDGET(ADS(AND(HELP(
                                                         THEM(TALK(ABOUT(YOUR(
                                                                 BRAND.(




                          FLICKR:"JRWOOLEY6"

                          HTTP://WWW.MOBILEYOUTH.ORG"
MOBILEYOUTH""ASIA"2011"




                                                                       ©"MOBILEYOUTH"2011"
                                                        #10:(Social(
                                                         Exchange(
                          FLICKR:"PATRICK"DONOVAN"

                          HTTP://WWW.MOBILEYOUTH.ORG"
SOCIAL(EXCHANGE(IS(WHEN(
                                    BRANDS(HAVE(A(
                              MEANINGFUL(RELATIONSHIP(
                                 WITH(YOUNG(PEOPLE.(((
                              IT(STARTS((AT(THE(POINT(OF(
MOBILEYOUTH""ASIA"2011"




                                      PURCHASE.(




                                                            ©"MOBILEYOUTH"2011"
                          FLICKR:(SINKDD(

                          HTTP://WWW.MOBILEYOUTH.ORG"
THE MOBILEYOUTH 2013 REPORT




   Want more trends?



                  MOBILEYOUTH
                    youth marketing mobile culture since 2001
THE MOBILEYOUTH 2013 REPORT

       youth marketing insights for handset brands,
                  content providers and operators

                                                features:
                                               29 reports
                                              400+ pages
                                       data, charts, cases

                                    mobileYouth:
       tracking youth & mobile culture since 2001

                          MOBILEYOUTH
                            youth marketing mobile culture since 2001
THE MOBILEYOUTH 2013 REPORT




http://www.mobileyouth.org



                   MOBILEYOUTH
                     youth marketing mobile culture since 2001

Más contenido relacionado

Más de Graham Brown

(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
Graham Brown
 

Más de Graham Brown (20)

Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)Ebook: 10 Tips to Grow Your Business in 2017 (Download)
Ebook: 10 Tips to Grow Your Business in 2017 (Download)
 
Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)Every Entrepreneur Grows by Learning (Up.School)
Every Entrepreneur Grows by Learning (Up.School)
 
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
(Asia Tech Podcast) 7 Ways to Stay Motivated when launching your business
 
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
(Asia Tech Podcast) 25 Inspiring Quotes for Startup Founders
 
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs (Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
(Asia Tech Podcast) 60 Inspiring Quotes for Entrepreneurs
 
Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)Experience is the Brand (How to Build a Brand Worth Talking About)
Experience is the Brand (How to Build a Brand Worth Talking About)
 
How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)How to fix a Broken Brand (McDonalds Case Study 2015)
How to fix a Broken Brand (McDonalds Case Study 2015)
 
How Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of CoffeeHow Starbucks Became the Apple of Coffee
How Starbucks Became the Apple of Coffee
 
The 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social MediaThe 6 Ways Starbucks Kills it on Social Media
The 6 Ways Starbucks Kills it on Social Media
 
Branding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand ExperienceBranding is Dead: Long Live Brand Experience
Branding is Dead: Long Live Brand Experience
 
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
(GrahamDBrown) Brand Leadership 2015: 10 Quotes from Industry Leaders and Gur...
 
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
The 7 Awesome Ways GoPro Wins in the Sharing Economy (GrahamDBrown)
 
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
10 Facts about Gen Y and Social Media Privacy (Total Youth Research)
 
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham BrownBrand Democracy: How to Tell Stories in the Social Era by Graham Brown
Brand Democracy: How to Tell Stories in the Social Era by Graham Brown
 
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing(GrahamDBrown) 5 ideas you should steal from Lego's marketing
(GrahamDBrown) 5 ideas you should steal from Lego's marketing
 
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media SuccessSet Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
Set Up, Step Back, Shut Up: The Secrets Behind Lego's Social Media Success
 
Social Media is a Promise (here's how to keep it) by Graham D Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown Social Media is a Promise (here's how to keep it) by Graham D Brown
Social Media is a Promise (here's how to keep it) by Graham D Brown
 
Marketing is no Longer Hollywood
Marketing is no Longer HollywoodMarketing is no Longer Hollywood
Marketing is no Longer Hollywood
 
Customer Experience is no longer about telling the brand story
Customer Experience is no longer about telling the brand storyCustomer Experience is no longer about telling the brand story
Customer Experience is no longer about telling the brand story
 
(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...
(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...
(mobileYouth) Top 5 Insights from the Book: Mobile Youth - Voices of the Mobi...
 

Último

Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
dlhescort
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
amitlee9823
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
Matteo Carbone
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
amitlee9823
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
lizamodels9
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
amitlee9823
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
dlhescort
 

Último (20)

Dr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdfDr. Admir Softic_ presentation_Green Club_ENG.pdf
Dr. Admir Softic_ presentation_Green Club_ENG.pdf
 
Falcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in indiaFalcon Invoice Discounting platform in india
Falcon Invoice Discounting platform in india
 
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service NoidaCall Girls In Noida 959961⊹3876 Independent Escort Service Noida
Call Girls In Noida 959961⊹3876 Independent Escort Service Noida
 
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
Call Girls Jp Nagar Just Call 👗 7737669865 👗 Top Class Call Girl Service Bang...
 
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRLBAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
BAGALUR CALL GIRL IN 98274*61493 ❤CALL GIRLS IN ESCORT SERVICE❤CALL GIRL
 
Insurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usageInsurers' journeys to build a mastery in the IoT usage
Insurers' journeys to build a mastery in the IoT usage
 
Forklift Operations: Safety through Cartoons
Forklift Operations: Safety through CartoonsForklift Operations: Safety through Cartoons
Forklift Operations: Safety through Cartoons
 
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
Call Girls Kengeri Satellite Town Just Call 👗 7737669865 👗 Top Class Call Gir...
 
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service AvailableCall Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
Call Girls Ludhiana Just Call 98765-12871 Top Class Call Girl Service Available
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
 
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
Call Girls In DLf Gurgaon ➥99902@11544 ( Best price)100% Genuine Escort In 24...
 
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
VVVIP Call Girls In Greater Kailash ➡️ Delhi ➡️ 9999965857 🚀 No Advance 24HRS...
 
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
Call Girls Electronic City Just Call 👗 7737669865 👗 Top Class Call Girl Servi...
 
Value Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and painsValue Proposition canvas- Customer needs and pains
Value Proposition canvas- Customer needs and pains
 
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best ServicesMysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
Mysore Call Girls 8617370543 WhatsApp Number 24x7 Best Services
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
Call Girls in Delhi, Escort Service Available 24x7 in Delhi 959961-/-3876
 
It will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 MayIt will be International Nurses' Day on 12 May
It will be International Nurses' Day on 12 May
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 

mobileYouth Asia: 10 youth behavior trends for 2011

  • 1. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(_ambrown( HTTP://WWW.MOBILEYOUTH.ORG"
  • 2. #1:(Discovered(( by(Youth( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(MISS3UNIQUE( HTTP://WWW.MOBILEYOUTH.ORG"
  • 3. YOUNG(ASIANS(ARE( CONSTANTLY(LOOKING( TO(DISCOVER(NEW( TOOLS(AND(SPACES(TO( ENABLE(THEIR(SOCIAL( MOBILEYOUTH""ASIA"2011" LIVES( ©"MOBILEYOUTH"2011" SOURCE:(KAMSHOTS( HTTP://WWW.MOBILEYOUTH.ORG"
  • 4. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #2:(Social(( Currency( SOURCE:(PEFECTFUTURES( HTTP://WWW.MOBILEYOUTH.ORG"
  • 5. THEY(ARE(LOOKING(TO( FULFILL(TWO(BASIC(NEEDS( • NEED(TO(BELONG( • NEED(TO(BE(SIGNIFICANT( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ILQUOQUO( HTTP://WWW.MOBILEYOUTH.ORG"
  • 6. #3:(Culture(( Hacks( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ELIOTSTYLE( HTTP://WWW.MOBILEYOUTH.ORG"
  • 7. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" IN(SEARCH(FOR(SOCIAL(CURRENCY,(THEY( OFTEN(HACK(EXISTING(TRENDS(TO( FULFILL(THEIR(NEEDS( FLICKR:(SAHRIZVI( HTTP://WWW.MOBILEYOUTH.ORG"
  • 8. DISCOVERY"AND" ADOPTION"OF"BBM"BY" YOUNG"ASIAN"MOBILE" USERS"IS"AN"EXAMPLE"OF" YOUTH"DRIVEN""CULTURE' MOBILEYOUTH""ASIA"2011" HACK." ©"MOBILEYOUTH"2011" " BBM"PROVIDES"THE" SOCIAL'CURRENCY"THAT" MAKES"BLACKBERRY" HANDSETS"THE"YOUTH" CHOICE." " YOUNG"ASIANS" DISCOVERED"BBM" FLICKR:(MOOMY( HTTP://WWW.MOBILEYOUTH.ORG"
  • 9. #4:(From(Dialogue(( to(Youthsourcing( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(ZEPHYRANCE( HTTP://WWW.MOBILEYOUTH.ORG"
  • 10. BRANDS(NEED(TO( INVOLVE(YOUTH(IN( MARKETING(AND( PRODUCT(DEVELOPMENT(( MOBILEYOUTH""ASIA"2011" TO(TAP(THE(PROCESS(OF( ©"MOBILEYOUTH"2011" DISCOVERING(SOCIAL( CURRENCY(THROUGH( CULTURE(HACKS( FLICKR:(RUFO_83( HTTP://WWW.MOBILEYOUTH.ORG"
  • 11. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #5:(Displaced(( &(Disconnected( FLICKR:(TOKYO(JAPANTIMES( HTTP://WWW.MOBILEYOUTH.ORG"
  • 12. DISPLACED(FROM(THEIR( HOMES(IN(PURSUIT(OF( EDUCATION(&(CAREER,( YOUNG(ASIANS(ARE( INCREASINGLY(LOOKING( MOBILEYOUTH""ASIA"2011" FOR(NEW(‘COMMUNAL( ©"MOBILEYOUTH"2011" SPACES’( FLICKR:(FILTRAN( HTTP://WWW.MOBILEYOUTH.ORG"
  • 13. #6:(Permission(( Assets( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(PANDAPERICOLOSO( HTTP://WWW.MOBILEYOUTH.ORG"
  • 14. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" PERMISSION(ASSETS(ARE( OFFLINE(&(ONLINE( ‘SPACES’(THAT(BRANDS( CAN(BUILD(TO(ENGAGE( FLICKR:(SPACELION( YOUNG(ASIANS( HTTP://WWW.MOBILEYOUTH.ORG"
  • 15. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #7:(Liked(( Vs(Loved( FLICKR:(DYANNA( HTTP://WWW.MOBILEYOUTH.ORG"
  • 16. LIKING(A(BRAND(IS(NOT( ENOUGH.(YOUNG(ASIANS( WANT(TO(‘LOVE’(THE( BRAND(AND(SHARE(IT( WITH(THEIR(FRIENDS( MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" FLICKR:(BASS3N3ROLL( HTTP://WWW.MOBILEYOUTH.ORG"
  • 17. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #8:(Fanspobng( FLICKR:"ESPEN"FAUGSTAD" HTTP://WWW.MOBILEYOUTH.ORG"
  • 18. FANS(ARE(A(SUBSET(OF( CUSTOMERS(WHO(LOVE(THE( BRAND.(( FANS(MAY(OR(MAY(NOT(BE( LOUD,(BUT(ARE(ALWAYS(LOYAL( MOBILEYOUTH""ASIA"2011" AND(SHARE(THE(BRAND( ©"MOBILEYOUTH"2011" EXPERIENCE(WITH(PEERS.( FLICKR:"CLIFF"CHENG"LF" HTTP://WWW.MOBILEYOUTH.ORG"
  • 19. #9:(Young( People(are(the( Brand(&(the( MOBILEYOUTH""ASIA"2011" Media( ©"MOBILEYOUTH"2011" FLICKR:"JRWOOLEY6" HTTP://WWW.MOBILEYOUTH.ORG"
  • 20. YOUNG(PEOPLE(ARE( ALREADY(WEARING,(EATING( OR(USING(YOUR(PRODUCTS( AND(PROMOTING(IT(TO( THEIR(PEER(NETWORK.( MOBILEYOUTH""ASIA"2011" STOP(SPENDING(ON(BIG( ©"MOBILEYOUTH"2011" BUDGET(ADS(AND(HELP( THEM(TALK(ABOUT(YOUR( BRAND.( FLICKR:"JRWOOLEY6" HTTP://WWW.MOBILEYOUTH.ORG"
  • 21. MOBILEYOUTH""ASIA"2011" ©"MOBILEYOUTH"2011" #10:(Social( Exchange( FLICKR:"PATRICK"DONOVAN" HTTP://WWW.MOBILEYOUTH.ORG"
  • 22. SOCIAL(EXCHANGE(IS(WHEN( BRANDS(HAVE(A( MEANINGFUL(RELATIONSHIP( WITH(YOUNG(PEOPLE.((( IT(STARTS((AT(THE(POINT(OF( MOBILEYOUTH""ASIA"2011" PURCHASE.( ©"MOBILEYOUTH"2011" FLICKR:(SINKDD( HTTP://WWW.MOBILEYOUTH.ORG"
  • 23. THE MOBILEYOUTH 2013 REPORT Want more trends? MOBILEYOUTH youth marketing mobile culture since 2001
  • 24. THE MOBILEYOUTH 2013 REPORT youth marketing insights for handset brands, content providers and operators features: 29 reports 400+ pages data, charts, cases mobileYouth: tracking youth & mobile culture since 2001 MOBILEYOUTH youth marketing mobile culture since 2001
  • 25. THE MOBILEYOUTH 2013 REPORT http://www.mobileyouth.org MOBILEYOUTH youth marketing mobile culture since 2001