Here is a presentation that explains why and how to create a mobile website for the Retail Sector.
At the end, there are also some tips on how to promote your mobile website!
5. 46% visited
A store !
Why ?
Equipment
Retail use
Local !
Yes
74%
No
26%
Have searched for a
product or service on
their mobile
Source: http://www.ourmobileplanet.com
6. Why ?
Equipment
Retail use
Local !
Source: http://www.ourmobileplanet.com
81%
Search for
local
Information !
Resulting
in 68% of
the cases
in an
action !
10. What ?
Local On the
Go
Search Showrooming
Easy access
to stores
Easy access
to menu
Easy access
to actions /
promos
Adapted
Design !
11. What ?
Local On the Go
Search
Showrooming
Mobile Site must be
thought in order to
improve your Local Search
performance
• Stores
• Local brands & products
• Local promotions
à Customers must find you
when a store is around!