eBooks

e-readers

José Renato Mannis

José Renato Mannis

o que é um e-reader

Diários Digitales – Apuntes sobre um Nuevo Medio
Universidad Del Pais Vasco - 2.000

o que é um e-reader

“No estamos tanto ante una nueva forma de distribuir
un periódico convencional, como ante un nuevo
medio, aunque éste deberá desarrollar multitud de
aspectos antes de tener una personalidad propia
perfectamente definida. Y, aún así, no parece que
esté llamado a ser el gran medio de comunicación
que devore a los existentes: convivirá con todos
ellos, porque tiene innegables ventajas y también no
pocos inconvenientes.“

Diários Digitales – Apuntes sobre um Nuevo Medio
Universidad Del Pais Vasco - 2.000

como é um e-reader

Não emite luz, somente reflete:
• não cansa a vista
• possibilidade de leitura ao ar livre Consumo de energia na troca de página.

como é um e-reader

O último símbolo de Dan Brown, Lost Symbol, vendeu mais exemplares na
versão eletrônica que na impressa - Veja

Kindle: 1 milhão de unidades vendidas nos EUA - Veja

Kindle 60% do mercado americano / reader da Sony com 35% - Forrester
Research

Para cada 100 livros impressos vendidos pela Amazon, são compradas 48
edições digitais para se ler no Kindle - folha.

como é usar um kindle

Controlar o tamanho da fonte é muito interessante...


... mas dificulta o uso de tabelas.


Limitacões...

•Sem cor
•Contraste baixo
•Fonte única – sem escolha para o editor.
•Não há como se orientar por númeração de página
•Tabelas, boxes, colunas pouco viáveis
•Notas de rodapé trabalhosas
•Diagramação sem controle: viúvas,orfãs etc.

Esqueça o projeto gráfico do livro impresso!!

POSSIBILIDADES ATUAIS
DE NEGÓCIO

possibilidades atuais de negócio

Cuatro Ventajas de un nuevo medio

1. “La inmediatez.” “...puede ser continuamente actualizada.”
“...la interpretación de la realidad, algo que leva tiempo, pero que
es un valor añadido real a la simple información.”

2. “Acceso con alcance global.” “...una nueva forma de difusión
mas sencilla, sin el riesgo además de las devoluciones.”

3. “Coste más reducido para los editores.”

4. “...las empresas pueden vender textos o imágenes de sus archivos.”


Cuatro Ventajas de un nuevo medio

1. “La inmediatez.” “...puede ser continuamente actualizada.”
“...la interpretación de la realidad, algo que leva tiempo, pero que
es un valor añadido real a la simple información.”

2. “Acceso con alcance global.” “...una nueva forma de difusión
mas sencilla, sin el riesgo además de las devoluciones.”

3. “Coste más reducido para los editores.”

4. “...las empresas pueden vender textos o imágenes de sus archivos.”
“El día que José Saramago pronunció el discurso de aceptación del premio Nobel
de Literatura, ningún periódico lo publico íntegro dada su extensión, pero hubo
alguno lo colocó en la red para que estuviera a disposición de quien lo deseara.
Algún día, las empresas editoras cobrarán por ello.”

POSSIBILIDADES PRÓXIMAS
DE NEGÓCIO


“Product placement in a book? Is this a first?”
Esquire

“No opportunity for product placement is missed”
The Guardian


"Have you spoken to him? He's late and he's not answering
his phone."
Trish shook her head. "I bet he's still trying to figure out
how to use that new iPhone you gave him."
day morning, but he probably just forgot to turn on his cell. " Katherine Solomon felt a wave of relief to see the name on her
Katherine had recently given him a new iPhone, and he still hadn't iPhone.
taken the time to At last.

Ten miles away, driving south on Suitland Parkway, Mal'akh heard SMSC. Was I rude invite myself? Smiling, he now pulled out Peter
a distinctive vibration on the seat beside him. It was Peter Solomon's iPhone and admired the text message he had sent
Solomon's iPhone, which had proven a powerful tool today. The Katherine several minutes earlier.
visual caller ID now dis-

The iPhone beeped, indicating Katherine Had left a voice mail. Clutching Solomon's iPhone, Mal'akh crouched down under his
Mal'akh retrieved it. limousine and wedged the phone between the front tire and the
pavement.

"Right." Trish headed for the door but paused when she heard
Katherine's iPhone chirp. With luck, the incoming text message untraceable. He climbed behind the wheel, put the car in gear, and
might be information that would grant Trish a reprieve from this crept forward until he heard the sharp crack of the iPhone imploding.
distasteful task. She waited as Katherine fished the iPhone from
her lab coat's pocket and eyed the screen. his broad shoulders and headed for the private elevator. On his way
out, he picked up Solomon's iPhone and keys from the hall table.
Not surprisingly, Peter's iPhone now pinged with an incoming reply
from Katherine.


Pulse pounding, Langdon typed a new search into the Blackberry.
He entered the English equivalent of this well-known Greek word.

"Professor," Sato said suddenly, glancing up from her Sato began dialing a number on her BlackBerry, apparently
Blackberry, "despite your insistence that you have no idea seeing this as an opportune moment to check in with her staff.
why you're here tonight, perhaps you could shed light on "What have you got?"
the meaning of Peter Solomon's ring"

Sato arrived beside him. "Is this what you asked for?" She
handed him her BlackBerry.
He turned to Sato and said hurriedly, "I may be abele to
Langdon looked at the eight-by-eight grid of numbers on the
remember enough, but I need you to look up something on the
screen.
Internet."
She pulled out her BlackBerry.
"Run a search for 'The Order Eight Franklin Square.' "
Sato's BlackBerry pinged loudly, and she yanked the device
from her pocket, studying the incoming message for several
moments.
Anderson seemed to be in a hurry, and Sato once again had her
head buried in her Blackberry. Cellular service, Langdon heard,
was boosted and broadcast to all corners of the Capitol Building to
support the hundreds of government phone calls that took place Langdon motioned to her BlackBerry. "Google 'George
here every day. Washington Zeus.' "

contrato com a amazon

DIGITAL PUBLICATION DISTRIBUTION AGREEMENT

We reserve the right to change the terms of this Agreement on thirty (30) days’ advance
notice… if you do not give us notice of termination… will constitute your acceptance of the
changes.

…we may market and promote… by making chapters or portions… available…without
charge... allow users to print one or more pages…

… The Suggested Retail Price you provide… must be consistent with the SRP you have
provided to other retailers… we have sole and complete discretion to set the retail price…

…we will pay you …thirty-five percent (35%) of the applicable Suggested Retail Price… net of
refunds, bad debt, and any taxes charged to a customer…

…we will pay …approximately sixty (60) days following the end of the… month during which…
sales…occur… We will… withhold payments until the total amount due is at least $10…

contrato com a amazon

DIGITAL PUBLICATION DISTRIBUTION AGREEMENT

You… grant to us… a nonexclusive, irrevocable, worldwide right and license…
…reproduce and store… on one or more computer facilities… reformat, convert and encode…

… permit customers …re-download

“Amazon Properties” mean the website… and any other… on any platform, that is owned or
operated by or under license by Amazon or co-branded… (such as borders.com,
waldenbooks.com, and target.com ), and any…

All rights… acquired by customers prior to termination shall survive termination, and Amazon
shall be entitled to retain archival copies… after termination in order to provide re-downloads to
customers who have purchase Digital Books prior to termination.

… we will be entitled to utilize DRM… …but are not obligated to do so.

Publisher… warrants that… it is domiciled in the United States…

COLOCANDO UM TÍTULO
NA LOJA KINDLE

colocando um livro na loja kindle

Obrigado!

mobint.com.br

José Renato Mannis
jrmannis@mobint.com.br

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