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1. The Next Web Is Contextual Web 09. 11. 17. mobizen

2. Please, Call Me ‘mobizen(모비즌)’. MobizenMeans ‘Mobile + Netizen’. Not Mobigen. Don’t Call Me 모비젠.

3. http://www.mobizen.pe.kr http://talk.mobizen.pe.kr http://tumblr.mobizen.pe.kr http://meta.mobizen.pe.kr http://mobizen.tossi.com http://twitter.com/mobizenpekr

4. My History

5. I Love To Play Guitar.

6. My Hobby Is…

7. I Know This Kind Of Story Is Boring.

8. I want something special. I am not interested in you. I want to get information.

9. I am not interested in you. I want something special. I want to get information. What is something special? It must be information.

10. We Missed Something.

11. IT is Information Technology.

12. 아이는 어떻게 생기나요? From 지식iN http://www.itviewpoint.com/91749

13. Information Is Mobile’s Weak Point.

14. What Is The Most Important In The Picture?

15. We Follow Only This Amount. Informations Time Relation Prehistory How Who Location Status Feel With Who

16. The Change Is Fast, From Content To Context, From Collection To Connection.

17. “Collecting Data Is Less Valuable Than Connecting People” - Sean Parker, Web 2.0 Summit

18. Q. What Else You Were Doing While Online? - Source : Microsoft Online Is Not a Stand-Alone Activity.

19. Share Of All Internet Activity In A Week Day. - Source : Microsoft

20. - Image Source : Nokia

21. Mobile Leads The Contextual Web.

22. Why Change? Advanced Features And Capabilities. Most Personal Gadget Ever! Faster Networks, Flat-rates, Fewer Walled Gardens, Better Interoperability. - http://CEnriqueOrtiz.com

24. Social Real Time Location Discovery

25. Let’s See the SNS, First.

26. In Korea, It’s Easy To Understand What SNS Is.

28. 두레, 동창회, 계, 예비군(?) 제 15회 동창회 모임 안내

29. Community Is Not Equal To SNS.

30. ‘Individual Relation’ Is The Most Important In SNS.

31. Mobile SNS User’s Trend Latin America Asia-Pacific Middle East/Africa W. Europe North America - Source : ABI Research

32. SNS AD. Market Size Is Bigger. - Source : eMarketer.com

33. Mobile SNS Service(Blog, PIMS, Message) Wireless(LBS, SMS, Linkage) Channel(Web, IM, E-mail) PCD (Personal Context Distribution) Relation

34. Winner Takes Everything. 70% 67%

35. Mobile User More Likely To Tweet. 30% 25% 20% % of Internet Users 14% 10% 8% 6% 0% Dec. 08 Sept. 09 Wireless Tethered - Source : Pew Internet & American Life Project Surveys

36. More Device, More Likely To Tweet. 50% 40% 39% 30% % of Internet Users 28% 20% 19% 10% 10% 0% One Two Three Four or more Use Twitter - Source : Pew Internet & American Life Project Surveys

37. Social Is Not Just Service, Is a Platform. - Source : David Mc Lure

38. Tweets Category - Source : Pear Analytics LLC

39. - Graph from TweetStats

40. Every SNS Posts Are Good Raw Data.

41. Contextual Web Needs Raw Data.

42. Yes, Location Is A Good Raw Data. Let’s Talk About LBS.

43. LBS Revenue (단위 : 천만달러) 300 (37.5%) 500 (62.5%) 48(73.8%) 17(26.2%) 2008 2013 이통사 기반 LBS 매출 기타 LBS 매출 - Source : Frost & Sullivan, ABI Research

44. Important Functions Consumers Want To Have On Most Frequently-Used Mobile Devices - Source : Mobile Entertainment Platforms and Services

45. - Source : Gigaom

46. Location Gives The Physical Relation.

47. SNS Circumference Info Map PCD Transportation Search Local Information Travel RTLS Geo IP A-GPS Geo Tag Tower ID WPS Bluetooth

48. Local vs. Map

49. LBS Subscribers By Application People & Pet Tracking Game & Recreation Navigation & Map Infotainment Enterprise Community - Source : ABI Research

50. Restaurant News & Weather Munch, urbanspoon, Vincinity, where AP Mobile News, iCoMo News, Fizz Weather SNS & Find buddy Travel Loopt, Whrrl, Limbo, Zintin Hotels.com, G-Park Travelocity, iTrans-PATH Share Picture Movie AirMe, NearPics Mobile Flickr, SnapMyLife BoxOffice, Showtimes, OneTap Movies - Source : STRABASE

51. We Can use Location in Mobile Web.

52. 위치정보보호법, Since 2005. 07. 28.

53. Evolution to Discovery

55. Total Revenues From Mobile Search - Source : Juniper Research

56. Total Revenues From Mobile Search Are You Sure? - Source : Juniper Research

57. We Love To Search ‘맛집’.

58. Stop Guessing!

59. 2008, Yahoo! Top Mobile Searches 1. MySpace 2. Facebook 3. Craigslist 4. Movies 5. Weather 6. Olympics 7. The Dark Knight 8. Kim Kardashian 9. eBay 10. AIG 2008, AOL Top Mobile Searches 1. MySpace 2. AIM 3. iPhone 4. MocoSpace 5. Facebook 6. Craigslist 7. Weather 8. Free Ringtones 9. MapQuest 10. Match.com http://www.brysonmeunier.com

60. Growth Of Mobile Search By Category 1000 900 800 700 600 500 400 300 200 100 0 Single User Search SNS,chat,dating Uncategorised Adult Google, yahoo & Portals Music Entertainment Games Sport Personalization, Ringtones, downloads Local Glamour Lottery Travel, Motoring Gambling Weather 1 Jun 08 1 Aug 08 1 Oct 08 1 Dec 08 1 Feb 09 1 Apr 09 - Source : msearchgroove.com

61. Search vs. Discovery

62. Dynamic Personalization Search Recommendation - Source : msearchgroove.com

63. Personalization Search & Local Device Search

64. Augmented Reality

65. Calm Down! It’s Not New.

66. The Change of Usage Input Context DB Result Search Engine, Internal Database, SNS, UCC Web Site, E-mail, SMS, Mobile Contents Text, Voice, Image, Video, Bar Codes, Camera, Location

67. Social search

69. Real Time

70. Real Time Search Synchronous vs. Asynchronous

71. The Power Of Social With Mobile

72. Immediacy Is Not New In Mobile.

74. Widget Always Active

75. Mobile + Social + Location + Discovery + Real Time = The Future. It is Contextual Web.

76. Contextual Web Doesn’t Ask The High Technology.

77. Contextual Web Needs A Lot Of Raw Data & Users.

78. So, What Shall We Do?

79. Make a Google Wave?

80. Change The Focus.

81. In Contextual Web, Virtual World Calls Real World.

82. The Change Of Web BM

83. Data Becomes Traffic. Traffic Becomes Money.

84. US Paid SNS Revenues (Unit : Million $) 1600 1400 1200 1000 800 600 400 200 0 1,405 1,211 1,005 811 627 502 2008 2009 2010 2011 2012 2013 - Source : Piper Jaffray

85. Best Way To Monetize Social Media - Source : Abrams Research

86. Don’t Stack Your Service. Roll Them!

87. “My Hope Is That The Mobile Internet Does Not Go Down The Path Of Re-creating The Internet.” - Jim Ryan

88. http://www.mobizen.pe.kr