The founders of AskMisterWizard believe education in science should be freely and easily available to all children and can be done in a commercially viable, self-sufficient way, providing a positive social impact with an acceptable return on investment. AskMisterWizard is an interactive website providing science related educational materials for students and teachers in an easy, fun and satisfying manner. AskMisterWizard will allow users to: Do online research on an extensive list of science topics related to classroom curriculums. Browse science topics by subject matter and grade levels. Ask science related questions to be answered by Mr. Wizard or other members of the community. Create research projects and class assignments with an online word processor and the ability to build their own project libraries. Partake in science related edutainment such as videos, i.e. exploding buildings or talking goats, and interactive educational games, i.e. the Solar System Navigator Challenge.

1. mmoberly@AskMisterWizard.science
323-902-7104

2. • The only web based complete science
education support and learning system
• Large and growing demand
• Balanced revenue generating streams
• Highly recognizable name brand
• Incubation support by IBM-Softlayer
• Seeking $400,000 in funding to complete
development and launch site
About AskMisterWizard:

3. • Students are falling farther behind in being
prepared in basic science education
• 39% -Elementary school teachers who say
they are well prepared to teach science
• 37% -Graduating High School students that
meet college ACT science benchmark level
• 22nd -Rank of U.S. student’s scores in science
• No websites that focus specifically on
providing science education materials
concurrent and supplemental to school
curriculum
We Have A Problem:

4. • AskMisterWizard will help raise test scores,
interest and participation in science by
students through:
– providing a complete body of core and
supplemental science education materials in a
easy to use format for students and teachers in all
science subjects, aligned with curriculum and
NSTA standards.
– providing tools for conducting research, creating
science projects, writing essays and completing
homework projects.
What We Are Doing:

5. • Site will have three primary components:
– Complete grade level curriculum with lessons, quiz
and testing materials (subscription).
– Library of articles, videos and other materials for
conducting research for assignments such as
essays and projects with integrated word
processor configured for easy citation, reference
and bibliography building creation.
– Ability to ask questions about science and receive
answers with links and references to appurtenant
materials from Mr. Wizard.
How It Works:

6. Khanacademy Sciencekids Sciencebuddies Discoveryeducation Funbrain Study.com AskMisterWIzard
Grade Levels 1 thru 12
No Grade
Segmentation
No Grade
Segmentation
K thru 12 K thru 8 7 thru College 1 thru 12
Science Curriculum
Segmented by Grade
Level
No No No No No Yes Yes
Citeable Written Articles No No No No No Yes Yes
Videos Yes Yes Yes Yes No Yes Yes
Other Materials Yes Yes Yes Yes Yes No Yes
On-line Science
Dictionary
No No No No No No Yes
On-line Word Processor
With Integrated Library
Function
No No No No No No Yes
Question and Answer
Function
Yes No Yes No No Limited Yes
Premium Content No No No Partial No All Partial
Optimized For Research
and Creating Projects
No No No Yes No No Yes
The Competition:

7. • Top Ten Education Sites Monthly Traffic:
– 32,000,000 Visitors
– 149,000,000 Page Views
• Student Population K Thru Grade 12:
– U.S.: 54.8 million
– Canada: 4.7 million
– Great Britain: 8.4 million
– India: 228.9 million
– Total Potential Users: 296.9 million
Who Are Our Users:

8. 0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
6,000,000
7,000,000
1 5 9 13 17 21 25 29 33 37 41 45 49 53 57
Unique Monthly Visitors
Month
Our Growth Rate:

9. Ads
3.89%
Subscriptions
82.07%
Sales
14.04%
• Revenue generated from:
– Sales of science related
merchandise from retail
partners and books
and materials from
publishing partners
– Subscriptions for
premium content
– On-site advertising
Revenue Mix
Revenue Sources:

10. 2015 2016 2017 2018 2019
Revenue:
Product Revenue $1,794 $1,322,613 $3,327,374 $5,254,925 $6,028,008
Total Cost of Goods: $90 $66,131 $166,369 $262,746 $301,400
Gross Profit $1,704 $1,256,482 $3,161,006 $4,992,179 $5,726,608
Marketing and Sales:
Total Marketing and Sales: $21,000 $153,000 $191,250 $210,375 $231,413
General & Admin expenses
Recurring Expenses
Payroll $138,000 $521,000 $660,550 $752,378 $814,996
Payroll Taxes &
Benefits $21,759 $75,624 $97,424 $112,698 $125,098
Facilities and
Equipment Rental: $11,200 $19,200 $31,200 $31,200 $31,200
Utilities, Phone $1,750 $4,200 $4,200 $4,200 $4,200
Insurance $350 $1,100 $1,200 $1,200 $1,200
Supplies $1,750 $3,000 $3,000 $3,000 $3,000
Content Acquisition $8,500 $138,000 $286,800 $310,800 $310,800
Legal and Accounting $5,000 $0 $0 $0 $0
Other Outside Services $0 $6,000 $9,000 $9,000 $9,000
Start-up Expenses $15,000 $0 $0 $0 $0
Total General & Admin expenses $203,309 $768,124 $1,093,374 $1,224,475 $1,299,494
EBDTA -$222,605 $335,357 $1,876,382 $3,557,329 $4,195,701
Projected Financial Performance:

11. The Team:
Michael Moberly
Founder - CEO
BS in Business Finance, Juris Doctor.
Founder of CMC Media Inc., a developer of
websites and video applications.
Director of Finance, DataLabs, developer of
SaaS clinical drug trial applications.
Search engine results and website performance
analyst.
Speaks Java, PHP, MySQL and HTML.
Developed projects:
Wuzzl.com, social media site, over 1.2 million
users.
KamChatter, web based video chat application.
GrubMaster, mobile application for discounts
from selected restaurants.
Daniel Frolov
Director of Content
BS in Business Administration
Customer Service experience in nation
wide retail operator
Bogumil Dzieciatkowski
Director of Partner
Development
BA Business Administration Finance
Private equity business valuations
and corporate finance in the
healthcare and high tech industries

12. • The only web based complete science
education support system
• Balanced revenue generating streams
• Bootstrapped by founders to date.
• Seeking $400,000 in funding for:
– Accelerate creation of core site capability
– Create updated and enhanced user interface
– Create base video content
– Obtain publisher provided core content
– Increase exposure to teachers and students
mmoberly@AskMisterWizard.science
323-902-7104
To Summarize: