MoBroadbandNow Project

1. Regional Technology Planning Team Report
MARK TWAIN
REGIONAL COUNCIL OF GOVERNMENTS
BROADBAND STUDY August 2011

6. BROADBAND RESIDENTIAL NEEDS STUDY

7. RESIDENTIAL STUDY BACKGROUND
 Survey mailed June 2011
 4000 homes randomly sampled.
 491 returned /12% response rate
 400 returned surveys analyzed
 Provides margin of error of ± 5 percentage points
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8. RESIDENTIAL STUDY: WHO RESPONDED ?
% of total County pop as % of Mark
County Frequency
respondents Twain Region Population
Audrain 65 17% 18%
Macon 56 15% 11%
Marion 63 16% 21%
Monroe 46 12% 7%
Pike 44 12% 13%
Ralls 31 8% 7%
Randolph 60 16% 18%
Shelby 17 4% 5%
NOTE: 4.5 % OF RESPONDENTS DID NOT INDICATE OR INDICATED A
COUNTY OUTSIDE THE REGION AS THEIR COUNTY OF RESIDENCE

9. RESIDENTIAL SURVEY: WHO RESPONDED ?

10. RESIDENTIAL SURVEY: AGE OF RESPONDENTS

11. RESIDENTIAL SURVEY: INCOME OF RESPONDENTS
Median Household
County Income (Census)
Audrain 38,379
Macon 36,336
Marion 38,778
Monroe 37,859
Pike 38,971
Ralls 47,890
Randolph 33,980
Shelby 35,261
Mark Twain Region 38,432
Missouri 45,149
Median Income of Surveyed HH > Median HH income of the region
(36% did not respond to income question)

12. RESIDENTIAL SURVEY: COMPUTER OWNERSHIP AND
INTERNET ACCESS AT HOME

13. RESIDENTIAL SURVEY:
WHEN DID HOUSEHOLD FIRST OWN A COMPUTER AND WHEN DID THEY
FIRST HAVE ACCESS TO BB/ HSI AT HOME ?
70%
% HH with Computer % HH with BB or HSI at home 62%
60%
Computer trend line Internet trend line
50%
40% 37%
27%
30%
20% 16% 15%
10% 11%
8%
10% 5%
2%
0%
Less than 1yr 1-3 yrs 4-7 yrs 8-10 yrs More 10 yrs

14. RESIDENTIAL STUDY – TYPE OF INTERNET SERVICE

15. KEY ISSUE: SPEED
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16. KEY ISSUE: NUMBER OF PROVIDERS AND COST

17. APPLICATIONS (RESIDENTIAL)
Keep in touch with friends and family 86%
Information to buy services and products 81%
Social networking site 65%
Online banking 64%
Health or medical information 62%
News or politics 60%
Buy online 60%
Visit state or local Gov. sites 41%
Watch TV or other videos 38%
Play online video or games 33%
Look for job online 29%
Work from home 22%
Contribute to a web site or blog 21%
Take class or do homework 20%
Look for a place to live 20%
Share something online that you created 16%
Sell online 15%
Home-based business 14%
0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9 1

18. RESIDENTIAL STUDY – IMPORTANCE OF INTERNET AND
COMPUTER ACCESS
Don't know 7%
Not at all important 7%
Somewhat Important 15%
Important 22%
Very Important 49%
0% 10% 20% 30% 40% 50% 60%

19. BUSINESS STUDY BACKGROUND
 Online survey available from:
 April 2011 to August 2011
 149 local businesses responded
 18% were satellite offices
 17% had satellite locations
 32 questions about broadband or high-speed
Internet services in the Mark Twain region
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20. BUSINESS STUDY – RESPONSES BY COUNTY
Audrain 16%
Macon 10%
Marion 21%
Monroe 3%
Pike 0%
Ralls 1%
Randolph 10%
Shelby 39%
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21. EMPLOYEE BUSINESS SIZE
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22. BUSINESS CATEGORIES
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23. DO YOU HAVE INTERNET SERVICE AT YOUR BUSINESS?
 Do you have Internet service at your business?
NO =4% Yes = 96%
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24. CURRENT INTERNET PROVIDER
 Top 3 Mentioned
CenturyTel/CenturyLink
Mark Twain
AT&T
 Service established Early 90s-2010
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25. TYPES OF INTERNET CONNECTIONS
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26. WHY NOT BROADBAND?
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27. BROADBAND SERVICE RATINGS
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28. SUPPORTED INTERNET APPLICATIONS
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29. HOW IMPORTANT
95% said would be beneficial if broadband capacity were improved in
the region. 29

30. COST OF SERVICE
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31. ONLINE BUSINESS SURVEY
 53 businesses had other comments about
broadband service availability in the region.
Some included:
 Rural areas need broadband. Specifically
mentioned: Shelby County, City of Paris, City of
Moberly.
 Need more than a wireless option.
 Rural areas lagging behind urban areas.
 Current broadband not fast enough (DSL customer)
 Poor customer service.
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32. INDIVIDUAL SECTOR DATA
 Agriculture  Local Government
 Economic  Public Safety
Development Sector  Tourism
 Energy Sector  Workforce
Environment Sector Development
 Healthcare Sector
 Higher Ed Sector
 K-12 Education Sector
 Library Sector
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33. MAPS
 Review maps provided by State of Missouri
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34. BROADBAND PROVIDERS RESPOND
 Feedback on data and current initiatives from
broadband providers.
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35. BROADBAND STRATEGIC PLANNING
 Will identify strategies, and related directions,
initiatives, goals and objectives, that can be
employed by interested parties within the
region.
 It is a large scale, high-level planning exercise
 It provides specific guideposts and pathways
to better help the region build long term
broadband sustainability
 Addresses both availability (supply) and
adoption (demand) within the region.
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36. BROADBAND STRATEGIC PLANNING PROCESS
 The Strategic Planning process is split into four (4)
phases:
 Phase 1 (Today): Needs Assessment and Existing
Information Review – A detailed understanding of the
current broadband climate and the current and future
broadband-related needs in the region.
 Phase 2 (Beginning Today): How to move from the
current broadband environment to the one needed
within the region.
 Strengths, Weaknesses, Opportunities and Challenges (SWOC)
analysis will be performed.
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37. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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38. SWOC ANALYSIS
 Phase 2: cont’d
 The analysis should cover a wide range of issues
including those centered on:
 residential, business and institutional broadband availability
and adoption,
 whether available bandwidth(s) are sufficient for current as well
as near and long term needs and applications,
 potential upgrade and expansion possibilities,
 reliability of existing networks,
 related matters.
 Providersare asked during Phase 2 to present their
ideas on possibilities for advancing the broadband
environment.
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39. UNDERSTANDING SWOC

40. SWOC ANALYSIS
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41. SWOC ANALYSIS
 The definitions of the four (4) SWOC elements are as
follows:
 Strengths – Broadband-related systems, practices,
processes, and resources that are highly valued by the
region.
 Weaknesses – Areas that need improvement; reasons why
stakeholders are not able to wholeheartedly embrace
broadband; and, areas that tend to compromise the
achievement of high levels of availability and adoption.
 Opportunities – Favorable situations/circumstances not yet
taken advantage of that may positively impact the
development and acceptance of broadband.
 Challenges – Present and future situations/circumstances
that may negatively impact broadband development and
acceptance as perceived by the region.
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42. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 3: Findings Review and Initial Strategic
Plan Element Development – The RTPT will
review the initial findings, priorities, potential
strategic directions and actions, timelines and
resources needed related to those potential
directions.
 In this phase, a number of potential strategic
directions and initiatives will be identified,
reviewed, discussed, and then incorporated into the
initial draft of the Strategic Plan.
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43. BROADBAND STRATEGIC PLANNING PURPOSE
AND PROCESS
 Phase 4: Drafting and Finalization of the Strategic
Plan by the RTPT.
 The Strategic Plan will consist of :
1. Introduction and Regional Overview
2. Purpose Statement
3 Detailed SWOC Findings and Analysis
4. Strategic Direction(s)
 Short, medium and long term goals and objectives to boost broadband
adoption and availability.
 Action Items and Implementation Plan
5. Financial, human and organizational resource considerations
6. Timelines and benchmarks for measuring progress
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44. Additional Discussion
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45. Connect with us at
MOBroadbandNow
http://mobroadbandnow.com/
Broadband Summit Nov. 17, 2011
Capital Plaza Hotel, Jefferson City
Follow us on Facebook and Twitter
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46. THANK YOU FOR
YOUR PARTICIPATION
IN THE MARK TWAIN
BROADBAND
PLANNING PROJECT!
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