The Future of Flash Hear from Adobe about the latest developments in Flash 10, CS4, AIR, Flex, Catalyst and more. Adobe Evangelist Ryan Stewart will discuss and answer questions about how these improvements will impact the game development community. Presented by Ryan Stewart, Adobe

2. Adobe Flash Platform Architecture
Applications, Content and Video
Framework
Tools to Design and Develop
Flex
Flash CS4
Professional
Clients
AIR Flash Player
Flash
Catalyst
AMF, XML, JSON, SOAP, RSS, ATOM, etc.
HTTP/S, Sockets, RTMP, etc.
Servers
Flex Builder
BlazeDS
Flash Media
Data Services
Server Family
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3. Flash Player Statistics
Player Penetration: Mature Markets
Flash Player Penetration
100%
90%
80%
70%
60%
Flash Player 6 Flash Player 7 Flash Player 8 Flash Player 9
50%
40%
30%
Flash Player
10.0
20%
10%
0%
Dec-08
Junr-08
Sep-08
Sep-02
Sep-03
Sep-04
Sep-05
Sep-06
Sep-07
Dec-01
Dec-02
Dec-03
Dec-04
Dec-05
Dec-06
Dec-07
Mar-08
Jun-02
Jun-03
Jun-04
Jun-05
Jun-06
Jun-07
Mar-02
Mar-03
Mar-05
Mar-06
Mar-07
Mar-04
Flash Player 6 Flash Player 7 Flash Player 8 Flash Player 9 Flash Player 10
Source: Millward Brown: June 2006 – Present, NPD: 2000 - 2005
3
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4. Flash is Everywhere
98% reach on the desktop

Over 500M devices

Update 82% of desktops on

the Web in 6 months
Over 85% of Alexa 100

Over 80% of video on the web

Video streaming through

CDN partners has grown
over 650% in last 9 months
4
2007 Adobe Systems Incorporated. All Rights Reserved.

5. Flash Player 10 New Feature Themes
Creative Expression Visual Performance Rich Media
  
Custom filters and Hardware acceleration Audio Processing
effects
 
Graphical rendering Dynamic Streaming
 3D effects improvements
 Speex audio codec
 
Print-quality text Vector
 XMP data
(monotyped-arrays)
 Color management
 Next gen
communication over
UDP (RTMFP)
5
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6. Creative Expression: 3D
3D Effects
 New APIs and tools to easily create 3D
effects
 Design in 2D, transform in 3D space
 Inheritance makes it easy to rapidly apply
changes across objects
Drawing API enhancements
New ‘Z’ dimension and 3D rotation

 Perspective correct transformation
 Textured meshes
 Retained graphics model
Benefits
 3D motion effects now accessible to everyone
 Create intuitive & fun users interfaces
 Improved rendering performance/developer
productivity
 Improve visualization of complex information
6
2007 Adobe Systems Incorporated. All Rights Reserved.

7. Creative Expression: World-Class Text
 New Text Engine leverages Adobe expertise in text
 APIs enable innovation in creating new text controls
 Anti-alias, rotate, stylize and apply filters to device
fonts
 Extensible library of ActionScript text components
 Easy-to-integrate layout functionality for Flex and
Flash
 Supports bi-directional, vertical text and complex
scripts
 Layout and style text with inline images, multi-column
flow
 Improved performance/quality of anti-aliased text
Benefits
 Bring print-quality publishing to the Web
 Create RIAs in more languages
 Provide more interactive applications such as
eBooks and online publications
7
2007 Adobe Systems Incorporated. All Rights Reserved.

8. Rich Media Enhancements
 Audio Processing
 Enhanced sound APIs enable developers to dynamically generate audio
 Process audio in real-time through the high-performance Pixel Bender just-in-time compiler
 Dynamic Streaming
 Seamlessly switch between streams as network quality changes
 RTMFP (Real Time Media Flow Protocol)
 UDP-based secure network transport alternative to RTMP-over-TCP between the Flash
Player and intended future releases of Flash Media Server or other Adobe server product
 Speex Codec
 New high fidelity audio codec choice to deliver lowest-latency audio experience possible
Benefits
Create new types of audio applications – audio mixers, visualizers,

sequencers
 Smoother video playback provides an optimal experience for end users
 Improved performance of video distribution and audio/video
synchronization
 Enables high quality VOIP applications
8
2007 Adobe Systems Incorporated. All Rights Reserved.

9. Performance Improvements
 GPU Compositing
 Compositing for bitmaps, filters, video and blend modes handled by the video card
 Automatic performance boost to many graphically intense applications
 GPU Blitting
 Opt-in HTML parameter to paint SWFs into the browser using the video card
 Similar to hardware scaling for fullscreen video, but in the browser window
 Vector (mono-typed Arrays)
 Doubles the performance over arrays
Benefits
 Reduces CPU demand and accelerates application rendering
 Allows use of more ActionScript and complex business logic for much
richer and responsive user experiences
9
2007 Adobe Systems Incorporated. All Rights Reserved.

10. GUIMark RIA benchmark on PC
Flash Player has the best GUI rendering performance of any RIA technology
60
50
40
30
20
10
0
HTML Java Silverlight 1 Silverlight 2 Flash Player 9 Flash Player
10
2007 Adobe Systems Incorporated. All Rights Reserved.

11. GUIMark RIA benchmark on Mac
Flash Player has the best GUI rendering performance of any RIA technology
40
35
30
25
20
15
10
5
0
HTML Java Silverlight 1 Silverlight 2 Flash Player 9 Flash Player 10
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12. Adobe AIR enables web developers to use
JavaScript, HTML, Flash, and Flex to build
web applications that run outside the
browser
2007 Adobe Systems Incorporated. All Rights Reserved.

13. Go beyond the browser sandbox
Install and run as a desktop
application
Local database access
(SQLite)
Full file system access
2007 Adobe Systems Incorporated. All Rights Reserved.

14. Adobe AIR Application Stack
HTML Flash
Cross-OS
Application
HTML Flex
Flash HTML
JavaScript ActionScript Integrated
XML XML Rendering
CSS Audio
Integrated DOMs
PDF PDF
Video
& Scripting
File System Network Application Drag and Local Adobe AIR APIs
Notifications ...
Access Detection Update Drop Database
Mac, Windows and Linux
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15. PIXEL BENDER
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16. Creative Expression: Custom Filters and Effects
 Build custom filters, blend modes and fills
with Adobe® Pixel Bender™
 Pixel Bender is the same technology
behind many filters and special effects in
After Effects CS3
 Dynamic and interactive effects
 Separate JIT for multi-threaded processing
 Complex filters under 1K
 Share on Pixel Bender Exchange
Benefits
 Achieve rich visual effects not possible
before to more fully engage end users
 Apply custom effects to user generated
content (e.g., photos, video, text)
16
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17. Reuse Filters
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18. Pixel Bender Options
Visual Processing (Images/Video)

Audio Processing

Mathematical Calculations

Speed increases of up to 10x from typical Flash Player

2007 Adobe Systems Incorporated. All Rights Reserved.

19. RTMFP AND “STRATUS”
2007 Adobe Systems Incorporated. All Rights Reserved.

20. RTMFP – Real-Time Media Flow Protocol
P2P functionality in the Flash Player

The most important features of RTMFP include:

 Low latency
 End-to-end peering capability
 Security
 Scalability
These properties make RTMFP especially well suited for developing

real-time collaboration applications by not only providing superior user
experience but also reducing cost for operators.
2007 Adobe Systems Incorporated. All Rights Reserved.

21. How RTMFP Works
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22. What is Stratus?
Beta hosted service - http://labs.adobe.com

Manages communication between Flash Players

We handle the infrastructure, you create the cool stuff.

2007 Adobe Systems Incorporated. All Rights Reserved.

23. FLASH AND GAMING
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24. Cool Projects You Can Use Today
WiiFlash
• Lets you connect a Wiimote to your Flash
applications
• Uses a server
• Comes with client libraries for AS3
Merapi
• Java classes that let AIR do more with
the hardware
• Lets you connect things like game
controllers
• Use AIR and more of hardware
features
2007 Adobe Systems Incorporated. All Rights Reserved.

25. How Can Adobe Help?
Multitouch

Content Protection

 Game DRM
 Server-side ActionScript
Distribution

 App Store for Games
 Partnerships with Portals
Monetization

 Try/Buy Libraries
 Payment Services
Analytics

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26. LOOKING AHEAD
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27. What to Expect from Flash This Year
This is the year of Mobile

 Just released distributable player
(http://labs.adobe.com/technologies/distributableplayer/)
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28. Consistent Runtime Based on Adobe Flash Platform, for Two Use
Cases
Web Content & Applications Standalone Applications
(Inside the browser)
(Outside the browser)
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29. The Open Screen Project
Singular experience, Multiple devices
Enable consumers to engage with rich Internet experiences seamlessly across any
device, anywhere.
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30. Q&A
(AND SURVEY!)
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31. Adobe revolutionizes
how the world
engageswithideas
and information
2007 Adobe Systems Incorporated. All Rights Reserved.