Presentation on niche blogging given by Kate Benjamin of Moderncat.net at the first CenPhoCamp held in Phoenix on January 23, 2010.

1. Niche Blogging
Presented by
Kate Benjamin
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2. Topics:
• What is a blog?
• Reasons to have a blog
• Creating a niche blog as a business
• Technology for creating a blog
• Advertising & statistics
• Promoting your blog
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3. What is a blog?
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4. What is a blog?
title
body
date/author
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5. What is a blog?
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6. Reasons to have a blog
Blog for fun Blog to promote existing business Blog as a business
(Personal online diary) (Corporate blog) (Specific topic of interest)
Corporate website
Corporate blog
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7. Creating a niche blog as a business
• What is your editorial mission and your unique voice?
• Who do you want to attract as your audience?
• What advertisers will want to get in front of your audience?
Think like a publisher
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8. Content Management
System (CMS)
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9. Content Management
System (CMS)
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10. Installation Customization Advertising
Easy Limited Yes
Easy Limited No
More difficult Unlimited Yes
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11. Templates (aka Themes)
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12. Syndication & Feeds
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13. Syndication & Feeds
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14. Syndication & Feeds
Feed readers:
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15. Advertising & Statistics
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16. Advertising & Statistics
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17. Advertising & Statistics
• Page views
Every time someone visits a page on your site
• Visits
Individual people visiting your site, each may visit more than one page
• Pages per visit
Average of how many pages each visitor is viewing
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18. Advertising & Statistics
Other stats:
• average time spent on site (how long are people spending on your site?)
• bounce rate (how many people left the site from the page they came in on?)
• % new visitors (are you attracting new readers?)
• in-bound links (where is your traffic coming from?)
• out-bound links (what are people clicking on when they leave your site?)
• keywords (what search terms are people using to find your blog?)
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19. Advertising & Statistics
$
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20. Advertising & Statistics
Direct ad sales
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21. Advertising & Statistics
Ad networks
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22. Advertising & Statistics
Affiliate programs
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23. Promoting Your Blog
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24. “Kate Benjamin’s blog ModernCat.net is a must
for anyone seeking to live stylishly with cats.”
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27. Questions?
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