The efforts of our company, PT Mobee Indonesia, to anticipate the global mobile megatrends 2008

1. TOWARDS GLOBAL
MOBILE MEGATRENDS
2008

2. What is Mobile Megatrends
2008 ?
• Mobile Megatrends 2008 is an entity of 15 phenomenon
resulting from mobile technology spectacular growth in
recent years prior to 2008 characterized with web 2.0 online
connectivity: (from : Constantinou A, Research Director –
Vision Mobile)

3. How do we in PT Mobee Indonesia
as an enterprise anticipate the
Mobile Megatrends 2008 ?

4. Megatrend 1 : From mega-
portals to me-portals
• PT Mobee Indonesia successfully has been developed On-
Device Portal (ODP) as “me- portal”

5. Megatrends 2 : Content is aging;
Content communication is king
• PT Mobee Indonesia established “Context Architecture” as the Content
Communication beside their “Content Architecture” as the enterprise
architecture

6. Megatrends 3 : The internet is
reaching into the phone
• Core Biz of PT Mobee Indonesia is “putting the
content (from the web) into the phone”

7. Megatrend 4 : The war of the
application environment
• PT Mobee Indonesia successfully developed
application technology and potentially could be
Killer Apps :

8. Megatrends 5 : Value in Mobile
Software is bubbling up

9. Megatrend 6 : OEMs go for
services and vertical propositions
• PT Mobee Indonesia : anticipates Megatrend 6 as
device manufacturer trend by following services :

10. Megatrend 7 : Brands as the new form
of equity in handset
• PT Mobee Indonesia success stories :

11. Megatrend 8 : Network operator
strategies are shifting
• As in Megatrend 6, PT Mobee Indonesia anticipates the
Megatrend 8 by doing services as follows :

12. Megatrend 9 : Browsing is out;
engaging experiences are in
• PT Mobee Indonesia has been successfully developed :

13. Megatrend 10 : Service delivery spills
out of the browser, into the user
journey
• For PT Mobee Indonesia, user is the king :

14. Megatrend 11 : Browser proxies bring the internet
to the masses = PT Mobee Indonesia products as
the outcome

15. Megatrend 12 : Open source is
disrupting the status quo
• “Handset operating system” is the product of PT
Mobee Indonesia in this situation :

16. Megatrend 13 : Nokia is now a tier-o
OEM
• Contrary PT Mobee Indonesia “opposing and
neutralizing” Megatrend 13 as follow :

17. Megatrend 14 : Mobile is transforming to a
Fast Moving Consumer Goods (FMCG)
business
• Precisely PT Mobee Indonesia is lessening the effect of
FMCG such as saying that “Making phones has tiny
margins and no consumer value” :

18. The role of PT Mobee in Megatrend 15 : Channel Average
Revenue Per User (ARPU) : a new source of revenue
•

19. And “last but not least” here is our VISION
and MISSION of PT Mobee Indonesia

20. • Thank You
• PT Mobee Indonesia
– Jl. Tebet Utara 3 / 7, Jakarta 12820,
Indonesia
– Phone : +62-21-8311238
– Fax : +62-21-8352470
– URL : http://www.mobeeindonesia.com
– Email :
• arvin@mobeeindonesia.com
• ardririanto@mobeeindonesia.com