2. Co-Founders
with 14 members
Taewoo Kim Ryan Kim Chris Riley
CEO, Co-Founder CTO, Co-Founder CMO, Co-Founder
Bachelor of Science, KAIST Bachelor of Science, Bachelor of Science in Business
Majored in Mathematics Korea University Administration, University at Albany
Minored in Industrial Engineering Majored in Computer Science Majored in IT Management and
and Business Economics Finance. Minored in Economics
Co-founder of Neon Digital,
Interned at SK Telecom Ventures, a web agency (2001~2004) 5+ years teaching experience
a venture capital fund
in Silicon Valley (2010) Worked in SK Communication’s 10+ years in music and sound design,
Video Division spanning over 50 projects
CEO of Mneighbor
Produced Stictok, 10+ years experience in IT Coordinated in-store marketing,
an interest based SNS that used as well as sales and markdown
stickers. Won “Asia Top 10 Apps” systems in retail space
by SingTel (2010)

3. Interactive ebook
Current situation
Content creators have been
inspired by Alice for the iPad,
and are eager to turn their
content into interactive ebooks.
However…

4. Interactive ebook
Current situation
DIFFICULT
Content creators have been
inspired by Alice for the iPad,
and are eager to turn their
COST
content into interactive ebooks.
However…
TIME

5. The simplest way to create your own
Interactive ebook

6. Moglue’s Solution
Solutions
Interactive
ebook
Creation
One Source, Multi Platforms
Easy to Distribution
Lower Reduced
explore iOS/Android
Cost Time
creativity

7. Demo Videos
Demo
Product
Moglue
What’s Moglue?* Demonstration
PromoVideo
Video**
*Pivoted from MoglueBooks to MoglueViewer, an application tailored for content
**Featured: MoglueBuilder v1.0. Current version: MoglueBuilder 1.2.1.

8. Market Size
Solutions
eBook industry growing rapidly
65% of the Top 100 in the App Store book
category are kid’s books
Market Share of the iPad will be 33% in 2015
Growth Areas
Android Market (Samsung tablets, Kindle Fire)
eLearning
PC Viewer
*Unit: $ Billion
*Source : PwC, Apple Insider, Goldman Sachs

9. Competitive Landscape
Competitive information
Interactive
Moglue TaleSpring Interactbooks DemiBooks
Touch Books
Base Platform Mac / Window Web(HTML5) Web(HTML5) Mac / Window iPad
PC (browser), PC (Mac only),
Preview Mobile (Wireless) PC (browser) Mobile(Wireless)
Mobile (wired) Mobile (wireless)
Interactivity Excellent Good Poor Excellent Excellent
Usability Excellent Excellent Excellent Poor Good
Features-to-Cost Ratio Excellent Good Excellent Excellent Good
Distribution Platform iOS, Android iOS iOS iOS iPad

10. Go To Market Strategy
Market stratege
Baseline Marketing Conferences/Lectures/
Book Fairs
- Provide tool for free - Attend conferences to pitch
and book fairs to exhibit
- Viral videos (tutorials, how-tos, etc)
- Host or attend lectures.
- Interactive ebook competition Share how to use Moglue’s platform
Community Marketing Partner Marketing
- Marketing with contents owners

11. Business Model
Pricing Model

12. Mile Stone
Launch interactive eBook Plans of Moglue
builder version1.0
‘12
-Publish to iOS and Android
Launch interactive eBook builder version 2.0
Launch web community for creators
Launch digital asset marketplace
‘13 -Advanced builder platform with plug-ins,
templates, etc.
-Store to sell images, sounds, and templates
for people who can`t create content
Launch interactive eBook builder version 3.0
Launch interactive eCard builder
Launch mobile web community for creators
‘14
-PC and HTML5 web-based builders
-Interactive eCard platform (with templates)

13. Finance
Plans of Moglue
Raised $1M in 2010 December, 2012 March
Seed round from GS SHOP, a large, online distribution company in Korea
Angel round from the founder of Daum.net, the second largest internet portal in Korea, and Neowiz’s internet fund,
which serves a Korean version of iTunes
Ran open beta (2011-9/2012), which had more than 30,000 users from 90 different countries
Generated more than $150,000 in revenue, and developed relationships with over 30 partners
Seeking $3M Series A
Target closing date: February 2013
Use of Proceeds / Product Roadmap / Goals
$1.5M-$2M : Hire 5-7 people for marketing, sales, and support (US), 7-10 engineers, 3-4 people for marketing & sales (Korea),
and 3-4 UI/UX designers
$200K~400K: Marketing campaigns & customer acquisition
$200K~400K: Operations
$100K~200K : Content and licensing
Launch interactive eBook builder version 1.0 in September, 2012
Estimated monthly break-even point: Q4 2012, @ $45K/month

14. Portfolio
Works

15. Create. Play. Share.

17. Thank you for listening
teawookim@moglue.com / @moglue