1. TOP 5 REASONS WHY
WEBSITES FAIL
Mohamad Charaf

2. 1. Business needs are not fulfilled
 Today's websites should be more than just a group of
static pages that are more like a brochure or a business
card.
 To grab and keep more traffic to a website it should
provide a business value to its target audience. Knowing
the objectives of the website and its business value is
the key to success

3. 2. Not keeping the harmony between
the content and UI
 Creating a website needs two elements, good looks and
rich content. The balance between the two elements is a
major reason of success or failure.
 Taking care of design and UI over content makes it a
beautiful site that is of no value. On the other hand
providing rich and valuable content on a bad designed
site would render it difficult to use and most likely to be
abandoned.
 Both elements should be taken care of to maintain the
interest of site visitors.

4. 3. Not updating content to maintain
repeated visitors
 Although a good design is an important element, site
visitors would usually be interested in a web site for its
value. The Content is the main source of value for a web
site and it should be always rich and updated.
 Be it text information, photos, videos, slides, it is
important to be always updated and revisited by the
author(s) to give a good reason for the site visitors to
mark it and visit it frequently.

5. 4. Not marketing the web site on
different channels
 For a website to be known and visited, a proper
marketing action should be taken. Visitor would know
about a website from one of several channels like
magazines, other websites through links, search engines
or the old good street advertisements, to name a few.
 One or more of these channels should be pursued in
order for the web site to be known and visited.

6. 5. Not understanding the target
visitors' behavior
 Visitors' behavior on the website are important to be
predicted and catered for.
 Knowing the number of visitors and the peak time of
visits will avoid having a slow web site that could cost
the loss of visitors.
 Monitoring visitors' behavior would also give an
indication of the more important content on the site and
give the opportunity to promote it and gives an
indication of the less visited pages to be more developed
or eliminated.

7. About ITConsigliere
 Enabling small and medium enterprises (SMEs) and
start-ups to get more business value from IT.
For more information please email to:
mohamad.charaf@itconsigliere.com