PCG Pit Stop - coming to a city near you!

2. ®
Educate Your Entire
Dealership Team
SUGGESTED COURSES
DEALER/ GENERAL INTERNET FIXED OPS CONTENT / SOCIAL
GM SALES MANAGER SALES MANAGER MANAGER MEDIA SPECIALIST
Improving Customer Sales People – Improving Customer Fixed Operations Sales People –
Communication 10 Steps to Selling Communication Marketing with 10 Steps to Selling
Channels: Phone More by Social Channels: Phone SEO, SEM, and More by Social
Calls and Email Networking Calls and Email Social Media Networking
Energize and Dominate Local Content Strategies Dominate Local Content Strategies
Syndicate Search Using Video For SEO, IRM, Sales Search Using Video For SEO, IRM, Sales
Your Dealer SEO Strategies & Online Branding SEO Strategies & Online Branding
Reviews
E ective Digital Dealer Websites & Google Places E ective Digital Dealer Websites &
Marketing Strategies Mobile Marketing Optimization & Marketing Strategies Mobile Marketing
To Implement Now Opportunities Advertising Using To Implement Now Opportunities
Google Boost
Dealer Chat Solutions Getting to “Y”es: Reviewing Your CRM How to Getting to “Y”es:
– Establishing Unlock Gen Y & Internet Lead Di erentiate Unlock Gen Y
The Real ROI Buying Habits Management in a Crowded Buying Habits
of Online Chat Processes Fixed Operations
Market
Multiple Attendee Discounts
Advanced Registration Required $495 $995 $325
Only $495
Per Person Up to 3 Attendees Per Person 4 or more Attendees
PP
1 3 4+
3 Attendees $995
Advanced Registration Required
Questions call Carrie Hemphill at 732-450-8200 x2

3. ® Education Is Your Dealerships’
Competitive Edge
The PCG Pit Stop® Program provides marketing leadership:
1 Improving Customer Communication Channels: Phone Calls and Email
Learn simple processes that can be easily implemented at the dealership to improve all customer communication channels. If your closing rates could be
improved you to send your team to this workshop.
2 Sales People – 10 Steps to Selling More by Social Networking
If you are in sales and have been asking for social networking strategies that can help you sell more cars, then attend this workshop and walk out with a
winning strategy.
3 Fixed Operations Marketing with SEO, SEM, and Social Media
Fixed Operations marketing on steroids includes advanced strategies that leverage SEO, SEM, and Social Media. Learn how to increase online engagement,
leads, and revenue for your most pro table business unit.
4 Energize and Syndicate Your Dealer Reviews
Dealers are learning about the importance on online reviews but few have taken advantage of new strategies to syndicate and leverage your positive customer
reviews. Be the rst to jump ahead in your market.
5 Dominate Local Search Using Video SEO Strategies
Video search marketing is an untapped goldmine for car dealers who understand the importance of Google Page One dominance. This is one of our most popular
workshops because the data is eye opening.
6 Content Strategies For SEO, IRM, Sales & Online Branding
Learn how to leverage content publishing, blogs, and social networks to increase tra c, leads, and sales for all operating divisions: new cars, used cars, parts, and
service. Content is King and we’ll share the King’s secrets.
7 E ective Digital Marketing Strategies To Implement Now
Confused what you should invest in next to market your business? We’ll review the latest trends and technology and give you clear directions on how to prioritize
and test new marketing opportunities.
8 Google Places Optimization & Advertising Using Google Boost
Google Places is the #1 free source for direct dealer tra c yet most dealers have not learned how to optimize their Google Places listing. Once optimized, learn
how to leverage Google Boost and Reviews for strong ROI.
9 Dealer Websites & Mobile Marketing Opportunities
If you are shopping for a new website or interested in new features for data integration, chat, video, or mobile technologies, we’ll review the latest “toys” in the
industry and give attendees a rst look at winning solutions.
10 Reviewing Your CRM & Internet Lead Management Processes
Dealers can save thousands by improving existing lead management processes through better structure, training, and inspection. Get the low down on kicking
your BDC into a higher gear on a path to higher pro ts.
11 Integrated Automotive Advertising Strategies
Are you getting frustrated with your patchwork of advertising and marketing partners? Dealers who are looking for guidance in consolidating their digital
marketing and traditional advertising strategies can get advice from the pros.
12 Dealer Chat Solutions – Establishing The Real ROI of Online Chat
Should your dealership be using chat on your website? Get the clear ROI from real dealer case studies on the impact on leads and sales when chat has been
implemented.
13 How to Di erentiate in a Crowded Fixed Operations Market
How dealers have successfully marketed their Fixed Ops. Trends, what works today, and what will work tomorrow. Topics to be discussed include: Greening your
dealership; Good safety culture; Hybrid, electric and economy customers; Energy e ciency, waste minimization and environmental assessments.
14 Getting to “Y”es: Unlock Gen Y Buying Habits for 50+% More Revenue
Dealers need to understand the unique buying habits of Gen Y consumers. You’ll be surprised how little you know about this important consumer demographic
and how to gain their trust and engage with your products and services.
We recognize that you have
choices where you send your “PCG Digital Marketing hosts some of the industry’s best education events, they are not to be
employees for training so we'll let your peers tell you missed. Education + inspiration + networking + hands on training + great food + great beverages
= PERFECT ADULT LEARNING ENVIRONMENT. I would recommend anyone who wants to know
why you should consider attending a PCG conference.
more about the automotive digital space to check out one of their events.” – David Chan,
Director of Marketing for RBM of Atlanta
“The trainers had already done the research, testing, and grunt work for the attendees, we simply
had the luxury of following instructions and watching success unfold. A fantastic experience that
not only drove results right now, but drove an enhanced understanding of the power of SEO as we
continue moving into the future. Thank you to Brian Pasch and all of the sta at PCG Digital
Marketing.” – Kristin Reid, Director of Marketing, Meade Lexus of Lakeside

4. ® The PCG Pit Stop format is 1.5 days and designed to
give dealers the opportunity to invest in educating
their sta . The Saturday/Sunday dates are designed
to minimize time out of the o ce.
Conference 1.5 Day Agenda:
Sat 2:30 Registration Opens Sun 8:00 General Session
Sat 3:00 Exhibit Hall Opens Sun 8:30 - 12:00 Workshops
Sat 4:00 Technology Showcases Sun 12:00 Lunch with Keynote
Sat 6:30 Cocktail Reception Sun 1:30 - 5:00 Workshops
Sat 7:30 Dinner with Keynote Sun 5:00 General Session
Sat 9:00 Hosted Entertainment Sun 5:30 Cocktail Reception
Exhibitors & Sponsors
Inspect List Sell
For additional 2011 conference dates visit: WWW.PCGPITSTOP.COM
Questions call Carrie Hemphill at 732-450-8200 x2
COPYRIGHT ©2011 Pasch Digital Marketing, LLC All rights reserved.