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By: Mohamed Mousa
What will you learn ?
• Business Model Generation teaches you how to make this simple one page
drawing.

• In one drawing, you have an understanding of the entire business picture.
• Help you in your current job developing business process workflow.
• Provides a powerful visual approach to understanding complex processes.
Introduction
1. Are you an entrepreneurial spirit?
2. Are you constantly thinking about how to create value and
build new businesses, or how to improve or transform your
organization?
3. Are you trying to find innovative ways of doing business to
replace old, outdated ones?

• If you’ve answered "yes” to any of these questions, welcome
to the Business Model Generation!
Agenda
Strategy

Canvas

Patterns

Process

Design
Canvas
Definition Business Model

A business model describes the rationale of how
an organization creates, delivers, and captures
value.
Canvas
9 Building Blocks
1.

Customer Segments (CS) – Who you serve?

• Mass market
• Niche market

• Segmented
• Diversified

• Multi-sided platforms
Canvas
9 Building Blocks
2. Value Propositions (VS) – The value you provide:
•
•
•
•
•
•
•
•
•
•
•

Newness
Performance
Customization
Getting the job done
Design
Brand/ status
Price
Cost reduction
Risk reduction
Accessibility
Convenience/ Usability
Canvas
9 Building Blocks
3. Channels (CH) – How the value is delivered to your customers?
•
•
•
•

Own
Partner
Direct
Indirect

Channel Types:
• Sales force
• Web sales
• Own stores
• Partner
• Stores
• Wholesaler
Canvas
9 Building Blocks
4.

•
•
•
•
•
•

Customer Relationships – The communication environment with your
customers:
Personal assistance
Dedicated personal assistance
Self-service
Automated services
Communities
Co-creation
Canvas
9 Building Blocks
5. Revenue Streams (R$) – Your revenue sources
•
•
•
•
•
•
•

Asset sale
Usage fee
Subscription fees
Lending / Renting / Leasing
Licensing
Brokerage fees
Advertising
Canvas
9 Building Blocks

6. Key Resources (KR) – the items you need to create your
value proposition
• Physical

• Intellectual
• Human
• Financial
Canvas
9 Building Blocks

7. Key Activities (KA) – the things you do with those resources
• Production
• Problem solving
• Platform/ network
Canvas
9 Building Blocks

8. Key Partnerships (KP) – third parties who also perform key
activities in order to provide the value proposition
• Optimization/ economy of scale
• Reduction of risk & uncertainty
• Acquisition of resources and activities
Canvas
9 Building Blocks

9. Cost Structure (C$) – your costs
•
•
•
•
•
•

Cost-driven
Value-driven
Fixed costs
Variable costs
Economies of scale
Economies of scope
The Business Model Canvas
The Business Model Canvas
Pattern
Pattern in architecture is the idea of capturing
architectural design ideas as archetypal and
reusable descriptions.
Pattern
Pattern
Pattern
Principles of innovation
Design

Business people don’t just need to understand
designers better; they need to become designers.
Design
Customer Insight
Design
Virtual Thinking
Design
Virtual Thinking
Strategy
There’s not a single business model… There are
really a lot of opportunities and a lot of options
and we just have to discover all of them.
; they need to become designers.
Strategy
Once you have created your business model canvas, give it a good strategic review:
•Environment – identify your niche’s key trends, industry forces, market forces, and
macroeconomic forces
•Evaluating Business Models – the authors give a detailed 7-page assessment tool, for
you to check the health of your business model

•Blue Ocean Strategies – question your value proposition and explore new customer
segments Manage
• Multiple Business Models
Process
Business model generation

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Business model generation

  • 2. What will you learn ? • Business Model Generation teaches you how to make this simple one page drawing. • In one drawing, you have an understanding of the entire business picture. • Help you in your current job developing business process workflow. • Provides a powerful visual approach to understanding complex processes.
  • 3. Introduction 1. Are you an entrepreneurial spirit? 2. Are you constantly thinking about how to create value and build new businesses, or how to improve or transform your organization? 3. Are you trying to find innovative ways of doing business to replace old, outdated ones? • If you’ve answered "yes” to any of these questions, welcome to the Business Model Generation!
  • 5. Canvas Definition Business Model A business model describes the rationale of how an organization creates, delivers, and captures value.
  • 6. Canvas 9 Building Blocks 1. Customer Segments (CS) – Who you serve? • Mass market • Niche market • Segmented • Diversified • Multi-sided platforms
  • 7. Canvas 9 Building Blocks 2. Value Propositions (VS) – The value you provide: • • • • • • • • • • • Newness Performance Customization Getting the job done Design Brand/ status Price Cost reduction Risk reduction Accessibility Convenience/ Usability
  • 8. Canvas 9 Building Blocks 3. Channels (CH) – How the value is delivered to your customers? • • • • Own Partner Direct Indirect Channel Types: • Sales force • Web sales • Own stores • Partner • Stores • Wholesaler
  • 9. Canvas 9 Building Blocks 4. • • • • • • Customer Relationships – The communication environment with your customers: Personal assistance Dedicated personal assistance Self-service Automated services Communities Co-creation
  • 10. Canvas 9 Building Blocks 5. Revenue Streams (R$) – Your revenue sources • • • • • • • Asset sale Usage fee Subscription fees Lending / Renting / Leasing Licensing Brokerage fees Advertising
  • 11. Canvas 9 Building Blocks 6. Key Resources (KR) – the items you need to create your value proposition • Physical • Intellectual • Human • Financial
  • 12. Canvas 9 Building Blocks 7. Key Activities (KA) – the things you do with those resources • Production • Problem solving • Platform/ network
  • 13. Canvas 9 Building Blocks 8. Key Partnerships (KP) – third parties who also perform key activities in order to provide the value proposition • Optimization/ economy of scale • Reduction of risk & uncertainty • Acquisition of resources and activities
  • 14. Canvas 9 Building Blocks 9. Cost Structure (C$) – your costs • • • • • • Cost-driven Value-driven Fixed costs Variable costs Economies of scale Economies of scope
  • 17. Pattern Pattern in architecture is the idea of capturing architectural design ideas as archetypal and reusable descriptions.
  • 21. Design Business people don’t just need to understand designers better; they need to become designers.
  • 25. Strategy There’s not a single business model… There are really a lot of opportunities and a lot of options and we just have to discover all of them. ; they need to become designers.
  • 26. Strategy Once you have created your business model canvas, give it a good strategic review: •Environment – identify your niche’s key trends, industry forces, market forces, and macroeconomic forces •Evaluating Business Models – the authors give a detailed 7-page assessment tool, for you to check the health of your business model •Blue Ocean Strategies – question your value proposition and explore new customer segments Manage • Multiple Business Models