1. January 24
A STUDY ON
VARIOUS ONLINE
B2B
MARKETPLACES 2013
There had been a growing demand for online marketing. As
the economy is growing the number of persons using internet
is also growing. B2B is business to business transaction Authors:
between two companies which are manufacturers, suppliers,
wholesalers or retailers. With constantly evolving Naga Kiruthika. P, II MBA
international trade, the B2B marketplaces are also increasing. Dr. P.Mohan Suyamburaj
Online B2B marketplaces are coming up to provide almost
anything related to any industry. They are connecting sellers Prof, Thiagarajar School of
and buyers from different parts of the world and providing Management
them the opportunity to enhance their business. There are
many online B2B websites that serve this purpose.

2. A STUDY ON VARIOUS ONLINE B2B
MARKETPLACES
ABSTRACT
There had been a growing demand for online marketing. As the economy is growing the number
of persons using internet is also growing. B2B is business to business transaction between two
companies which are manufacturers, suppliers, wholesalers or retailers. With constantly evolving
international trade, the B2B marketplaces are also increasing. Online B2B marketplaces are
coming up to provide almost anything related to any industry. They are connecting sellers and
buyers from different parts of the world and providing them the opportunity to enhance their
business. There are many online B2B websites that serve this purpose. The primary objective of
this paper is to analyze any 5 B2B marketplaces so that it will help clients while choosing the
B2B portals. It provides all the information that the client is looking for when they browse
through the B2B websites. The 5 website portals that have been taken for analysis are:
Alibaba.com
Indiamart.com
Tradeindia
EC21
TATAB2B.com
INTRODUCTION
B2B portal
A b2b portal or a business to business portal is a dedicated online place which provides a
platform to the buyers and sellers to conduct business activities. It acts as a base for customers,
suppliers, dealers and wholesalers to get business information and an avenue for online
transactions. Such a portal is a new age marvel and an absolute necessity for any global business.

3. A B2B Portal is a boon in many ways. It not just provides a platform for easier business it also
helps your revenue and growth increase manifolds. While easier access gives remarkable
revenue growth, it also cuts your business cost drastically. It also reduces some other related
costs like customer acquisition and maintenance cost.
At the same time it provides you with an opportunity to improve your own customer services
thereby improving customer relations and attracting more customers. A B2B portal also provides
you with useful related business articles, news and important leads
A portal is basically a search engine that helps you obtain the desired information. B2B portal is
the platform which consists of information related to any business catering to any product or
category ranging from automobiles, food, fashion, jewellery and many more. The portal brings
together the buyers and sellers to perform the required business transactions. Bringing them on
the same platform involves bare minimum effort and consequently saves time spent on cracking
the deals. Thus, a B2B portal stands today as the most revolutionized way of conducting business
activities been formulated ever
Indian B2B portals enlist large number of Indian buyers and sellers that are potentially viable
and enthusiastic on exploring the probable market from across the globe. Indian market today is
the hub of budding opportunities, thereby, attracting enormous foreign clientele. By far the most
attractive feature of Indian B2B portals is its customer friendly approach and superior clarity in
divulging information about the company, products and services and the subjected terms and
condition.
B2B portals also generally consist of forums and discussion panels seeking out solutions to any
query related to business or a product. The panel consists of eminent business personalities with
years of profound knowledge advocating sound and helpful answers. Thus, B2B portals in India
are surely the one thing to reckon with.
Adding further, the Indian B2B portals in order to ease out the trading process consist of various
importer, exporter, and supplier directories. The buyers and sellers intended to conduct the
transaction get themselves registered with these directories so that they get to interact precisely
with the accurate person. Directories enable more transparent and quick trading process through

4. the use of online applications. Business directories also facilitate citizens to benefit from any
most recent and hottest deal available. Moreover it also leads to eradication of middleman letting
the buyer and the seller deal directly. This proves to be more cost-effective and time saving.
Benefits of Business to Business (B2b) platform:
a) Viability
b) accessibility
c) time saving
d) better and more options of buyers and sellers
e) virtual office , a revolution in business i.e. global power
f) presence in internet world through best SEO
g) brand creation, brand awareness, brand make over.
h) Business for 24hrs X 7 days for 365 days
i) Wider reach
j) Exploring untapped market
k) Boundary less communication
l) Unlimited business via unlimited business queries/leads/offers
m) Quicker response
n) Business without travel
o) Better negotiation powers i.e. buying power
p) Better price for final goods i.e. selling power
q) Do business in your terms and conditions
r) Launching your products at zero cost
s) Enhanced profits, more turnover
t) Decreased expenses, more Profits i.e. controlling the economy of business.
u) Buyers of your product can be from any part of the world which is not possible if not present
in B2b platform
v) Show your products and potential to world and world will respect your product and demand it
in turn.
w) It connects buyers and sellers at ease and business occurs at a blink.

5. ALIBABA
Alibaba Group is a family of Internet-based businesses which makes it easy for anyone to buy or
sell online anywhere in the world. Since its inception, it has developed leading businesses in
consumer e-commerce, online payment, business-to-business marketplaces and cloud computing,
reaching Internet users in more than 240 countries and regions. Alibaba Group consists of 25
business units and is focused on fostering the development of an open, collaborative and
prosperous e-commerce ecosystem.
Alibaba Group was founded in 1999 by 18 people led by Jack Ma, a former English teacher from
Hangzhou, China who has aspired to help make the Internet accessible, trustworthy and
beneficial for everyone. The privately held Alibaba Group, including its affiliated entities,
employs more than 24,000 people in some 70 cities in Greater China, India, Japan, Korea, the
United Kingdom and the United States.
Because of the nature of our businesses, Alibaba Group subsidiaries are repositories of massive
amounts of market information and statistical data. As part of our commitment to SMEs, we are
working to be the first company to make this market data available free to all of our users,
enabling them to adjust their strategies to suit fast-changing market conditions and to expand the
reach of their businesses. In addition, we strive to be the company with the highest employee
satisfaction and to build a company that flourishes for at least 102 years, spanning three centuries
(Alibaba was founded in 1999).
Products
Agriculture
Apparel
Automobiles & Motorcycles
Business Services
Chemicals
Computer Hardware & Software
Construction & Real Estate
Consumer Electronics

6. Electrical Equipment & Supplies
Food & Beverages
Furniture & Furnishings
Gifts & Crafts
Health & Medical
Home & Garden
Manufacturing & Processing
Machinery
Minerals & Metallurgy
Sports & Entertainment
Telecommunications
Textiles & Leather Products
Timepieces, Jewelry, Eyewear
Alibaba.com is also conducting many workshops. Recently they conducted workshop on the
topic power of e-commerce for IFM, VM, and SMEs
It also has help center which addresses the following questions
how to open the India market
How to deal with India customers?
10 Signs of Online Scams
Learn from real fraud case
It has conducted many events for trade associations and also trade shows as a promotional
strategy.
Sourcing Services
For Buyers
Customized Sourcing
Supplier Assessment
Escrow Service

7. Inspection Service
Sourcing Hub
For Suppliers
Member Free for limited time
More Buyer Trust
Higher Search Ranking
Greater Visibility
Feedbacks
PHIL WEIL
Phil Weil is the co-founder and Vice President of Global Product Resources (GPR), a
Californian company selling decorative fans
"THE CHANCES OF US MEETING OUR SUPPLIER SUNWAY WITHOUT
ALIBABA.COM WOULD HAVE BEEN LIKE WINNING THE LOTTERY!"
GEORGE PAPP
George Papp is the founder and president of PAPP International Inc., a company focused
on producing original content for print
"ALIBABA.COM HELPED ME FIND MY CURRENT PRINTER THAT I HAVE
BEEN USING FOR FIVE YEARS"
JANE F. IVANOV
Industry: Apparel
"ALIBABA IS THE BEST RESOURCE ON THE WEB!"
Mr.SumanBharti of PUNK-69 INTERNATIONAL, "Today, I have a large global
presence, and I owe this global exposure to Alibaba.com alone!"
Mr.Varun Agarwal of Exotic India, "Alibaba is a powerful business tool."
Mr. NikeshRathod of KRISH EXPORTS, Gold Supplier increased our trade by more than
US$ 3,000,000!

8. TRADEINDIA
The challenging opportunities and new avenues cropping up in the corporate arena in diverse
sectors demands the role of a common mediator to act as bridge between buyers and sellers,
importers and exporters, and the like. This service facilitates all in the business world to come to
a common platform, thus turning the geologically colossus earth into a tiny global village.
Tradeindia is a major entity involved in this task bringing manufacturers, buyers and sellers
under one pedestal.
Infocom Network Ltd. is an ISO 9001: 2000 certified company, established in the year 1990.
Popular as tradeindia.com conceptualized in the year 1996, it has created a niche as India's
largest B2B marketplace, offering comprehensive business solutions to the global EXIM
community through its wide array of online services, directory services and facilitation of trade
promotional events. Our portal is an ideal forum for buyers and sellers across the globe to
interact and conduct business smoothly and effectively.
With an unmatched expertize in data acquisition and online promotion, Tradeindia subsumes a
huge number of company profiles and product catalogs under 2,064 different product categories
and sub-categories. It is well promoted on all major search engines and receives an average of
20.5 million hits per month.
Tradeindia is maintained and promoted by INFOCOM NETWORK LTD. Today we have
reached a database of 23,58,264 registered users, and the company is growing on a titanic scale
with a considerable amount of new users joining/registering every day, under the innovative
vision and guidance of Mr. BikkyKhosla, CEO.
Products and services
Exporters & Manufacturers
Tradeindia.com provides a grand base for exporters and manufacturers across the globe to
advertise their products and services online. More than 2,064 categories and sub-categories

9. feature listings of products enabling a precise and easy passage for buyers to reach them. The
buyers and trading houses can view your details and can directly mail you regarding business
related queries. More than 12,97,322 manufacturers and exporters are already availing this
service and are fully contented with the kind of exposure this section is providing them. The
database on the site gets updated according to the latest developments to provide valuable and
relevant search results.
Importers & Buyers
This section facilitates importers and buyers from India and all other countries of the world to
exhibit their company details and areas of activity. More than 1,822 categories and sub-
categories feature listings of more than 1,75,895 importers and buyers. Minute-by-minute
monitoring and updating of data helps you in getting the most relevant and profitable business
inquiries.
Service Providers
This section features over 2,75,744 service providers working in all spheres of trading and
transportation. The database contains far-reaching information about Cargo Agents, Shipping
Agents, Freight Forwarders, Clearing and Forwarding Agents amongst others. The interface
allows the clients to directly access the agents or post their requirements for the latter to contact
them.
Online Catalogs
Tradeindia through its 'online catalog' section provides you with personalized space to showcase
your company under elaborate sub-headings like Homepage, Profile, R&D, Newsroom, Factory
Tour, Services & Support, Quality Control, Management, Showroom, etc. You can publish
colored photographs of your company, products and services in the catalog. This visually
impressive section provides a complete picture enabling a practical experience of what is
required and what is being offered.
Trade Leads
Our 'Trade Leads' section provides a free interactive board where you can post/buy/sell business

10. offers. You can also post featured Trade Leads along with product photograph and avail
maximum visibility for your product/service on the B2B e-marketplace.
In terms of communication tradeindia uses email services, chatting options and SMS services to
get supplier or buyer information
Products categories
Agriculture
Brass Hardware &Components
Computer Hardware & Software
Electronics & Electrical Supplies
Food & Beverage
Health and beauty
Industrial suppliers
Merchant exporters
Plastics and products
Security and protection
Textile and leather products
Apparel and fashion
Business services
Construction and real estate
Energy and power
Furniture
Home supplies
Jewellery and gem stones
Minerals and metals
Packaging and paper
Printing and publishing
Sports and entertainment
Toys
Automobile

11. Chemicals
Consumer electronics
Environment and pollution
Gifts and crafts
Hospital and medical supplies
Machinery
Office and school supplies
Pipes, tubes and fittings
Scientific and laboratory instruments
Telecommunication
Transportation
The services offered by them are book domains; post your product, freight quotes, packers and
movers, order credit report, trade alerts, tradeindia offerings, compliance management. It also
has logistics services. Tradeindia has conducted many tradeshows to promote their products. It
has created communities and newsletter archives
Feedbacks
Mr. NallasivamNalls, Manager, GANPAT EMU HATCHERY PVT. LTD.,
“Tradeindia.Com is doing a commendable job not only for the clients, but also for
vendors and customers. I wish them an excellent time day after day! It is my sincere
complement for the service provided and concern showed by the people of
Tradeindia.Com is a remarkable epitome of winsome clients relation.”
Mr. R. K. Goyal , Proprietor, ELECTROTECH INDUSTRIES, “Electrotech Industries is
leading manufacturer, importer and supplier in the field of domestic, commercial and
industrial water purification segments since last 9 years. We feel proud to be associated
with Tradeindia.com since last 5 years. At present we are a Premium Seller at
Tradeindia.com. I appreciate team Tradeindia with Mr. ViditSaini and Ms. Sweta for
their timely cooperation and promotion of our company and products.”
Mr. KalpeshSojitra, Proprietor, SHREE KHODIYAR HANDICRAFT, “We are a leading
Manufacturers and Exporters of Handicraft items. We became the member of tradeindia

12. B2B portal since 1 year. After association with tradeindia, we got lot of inquiries and also
promoted my company name Shree Khodiyar Handicrafts. We are very satisfied with the
response getting through tradeindia. We are thankful to team tradeindia and Rajesh
Shingala to take care for my company promotion”
INDIAMART
Indiamart.com is a leading B2B marketplace that assists buyers and sellers to trade with each
other at a common, reliable & transparent platform. Started in 1996, we serve more than 700,000
sellers and over 50 million unique visitors every month, which use our marketplace to generate
business leads, find suppliers, post trade offers, test market products, promote their brand and
conduct business.
With online catalogues, having more than 200,000 active products, we are the largest B2B
marketplace from India. In addition to business directory, online catalogue, trade leads and
tenders, we offer personalized assistance to buyers and sellers for almost everything they need to
buy/sell using indiamart.com.
Indiamart.com is India’s largest online b2b marketplace for small & medium size businesses,
connecting global buyers with suppliers. The company offers a platform & tools to over 1
million suppliers to generate business leads from over 5 million buyers, who use the platform to
find reliable & competitive suppliers. The company has over 4000 employees located across 75
offices in the country. Its existing investors include Intel capital and Bennett, Coleman & co.
Ltd.
Indiamart.com offers products that enable small & medium size businesses generate business
leads (online catalogues/store-fronts), establish their credibility (third party verified trust profile)
and use business information (finance, news, trade shows, tenders) for their business promotion.
Indiamart.com has won numerous awards over the years, which include coveted red herring
award, emerging India award, among others. The company has also been widely covered by
media for its pioneering role in promoting SME business in the country.

13. Benefits of IndiaMART
Benefits for sellers:
For Indian sellers, indiamart.com has been the most successful platform for business generation
since 1996. The sellers use indiamart.com for the following purposes:
Finding global buyers for their products and services
Test marketing of new products globally for as low as Rs 12,000
Setup a 24x7, 365 days online catalogue for as low as Rs 24,000
Invite interested buyers to buy their products through trade leads
Brand building & generating potential sales leads through top listings, search
listings and advertisements
Sellers tool
IndiaMART offers host of free and paid options to promote your business worldwide.
Create your free website & business listing:
Reach out to thousands of prospective buyers from all over the world. Create a dynamic
(do-it-yourself) website for free & enhance your company visibility
Have your company listed in multiple product categories
Advertise unlimited products for free
Add your company profile, infrastructure etc.
Receive genuine business enquiries from buyers

14. Post free ads:
Promote your offers & products to thousands of buyers sourcing in your industry.
Subscribe trade alerts:
Get updates on latest purchase requirement from potential buyers in your industry.
Premium membership:
Starting from as low as Rs. 2000 per month, you can choose the most appropriate
business promotion package from a variety of options. Kindly contact our seller support desk to
know more about premium memberships.
Benefits for buyers:
For global buyers, indiamart.com is the largest & most user-friendly source of supplier
identification, product sourcing and establishing business association. It serves varying needs of
buyers including:
Finding manufacturers and suppliers of desired products
Locating manufacturers for customized product development/manufacturing
Identifying new products for their market
Seeking offers from sellers for your immediate/long-term buying requirements
Establishing long-term association with companies for distribution, OEM supplies,
contract manufacturing etc.
Selecting the right service provider for various business needs and outsourcing of service
requirements
Buyer’s tool
1) Send your buy requirement:
Let us know your purchase requirement in detail and receive quotations and responses from only
pre-verified and genuine suppliers. How this benefits a buyer:
Save time in searching suppliers

15. Receive responses only from suppliers who can meet your requirement
Receive responses only for verified suppliers
Receive responses from multiple suppliers
Guaranteed no spam or un-wanted mails
2) Search:
IndiaMART offers various search tools to buyers for easy sourcing from India. Use below search
tools as per your requirement-
Product search - search from over 10,00,000 products. Best suited for those who are looking for
new / different products to sell in their market.
Supplier search - search from over 7,00,000 companies. Best suited for those who have finalized
product & specifications and are looking for a company to supply the same.
Sell offer search - search from over 1,00,000 active product offerings from various suppliers.
Activities of IndiaMART
Leaders of tomorrow awards:
ET now and indiamart.com invite you to submit your nomination for the ET now - IndiaMART
leaders of tomorrow awards 2011. This definitive business awards will recognize the
contribution of micro, small and medium enterprises (MSMEs) in driving India’s march to global
stardom.
This award will inspire future leaders to tread a path of success and triumph. It will celebrate the
success stories and honor entrepreneurs who have transformed stumbling blocks into stepping
stones driven by their passion, determination and undying spirit of entrepreneurship. The award
will salute these entrepreneurs of substance, the business leaders of tomorrow.
Evaluation process
Ernst & young is the independent process validation partner for evaluating the nominations.

16. Top 5 companies in each category to present their success story before the jury posts which
winners to be chosen.
Inspirational success stories
As a prelude to the awards, a feature series of twenty seven episodes will showcase inspirational
stories from the MSME space from across the country. These stories will celebrate the spirit of
entrepreneurship and narrate fascinating examples where a little courage, a sound business plan
and a good product have helped an entrepreneur to make his/her mark in the world of business.
Nominate your company to be one of the leaders of tomorrow and also stand a chance to be
featured as a success story on ET now.
As of 2011-12, IndiaMART
Completes 15 years of empowering SMEs' growth & success
Successfully completes 2nd edition of 'IndiaMART leaders of tomorrow awards'
launched in 2010
Launches 'emerging business forum' for SMEs
Product Categories
Apparel & Garments
Arts & Crafts
Automobile
Ayurvedic & Herbal Products
Bicycles & Rickshaws
Building & Construction
Computer
Cosmetics
Dyes & Chemicals
Electronics & Electrical
Fashion Accessories
Food & Beverages

17. Furniture Manufacturers
Gems & Jewelry
Hand & Machine Tools
Home & Garden
Home Supplies
Home Textiles & Furnishings
Industrial Supplies
Leather Products
Mechanical Components
Medical Products
Metals & Minerals
Musical Instruments
Natural Stones
Office & School Supplies
Packaging Supplies
Paper & Paper Products
Plant & Machinery
Plastic & Plastic Products
Printing & Publishing
Railway, Shipping & Aviation
Rubber & Rubber Products
Scientific Instrument & Supplies
Sporting Goods, Toys & Games
Telecom Products
Textile, Yarn & Fabrics
Service Categories
Advertising
Architectural Services
Astrology & Vaastu Services

18. Business Services
Call Centers & BPO Services
Educational & Training Institutes
Embassies, Consulates & Councils
Engineering Services
Event Management Services
Facility Management
Financial & Legal Services
HR Consultants
IT & Telecom Services
Medical Services
Product Rental Services
Real Estate
Research & Development
Independent Contractors
Transportation & Shipping
Travel & Tourism
Solutions in IndiaMART
Dynamic Catalog
A comprehensive online marketing program that provides enhanced enquiry generation
Source: www.indiamart.com
Star Supplier

19. With Star Supplier to your support, you can get premium positioning among suppliers in all the
relevant categories.
Source: www.indiamart.com
Leading Supplier
Leading Supplier is the right choice for companies who have a right mix of infrastructure,
management capabilities and experience in servicing global buyers.
Source: www.indiamart.com
Trust Seal
Trust Seal is a business verification service that checks supplier's records of existence, credibility
and trustworthiness for the benefit of buyers
Benefits of trustseal
Enhanced credibility ensures more business enquiries
Get shortlisted by more numbers of buyers instantly
Saves time, cost and effort required in meeting
credential queries by buyers
Banner Advertising
Build your brand & drive traffic to your website with Banner Advertising

20. Source: www.indiamart.com
Feedbacks
Mr .J.K Gupta, Kanta Enterprises Pvt. Ltd, “"We have been associated with
IndiaMART.com for the past ten years and have not faced a single problem in our online
marketing. The association has been fruitful to us."
Mr. MilindDholakia, CEO, EquifitTechnoart, "We have been with IndiaMART.com for
the past 5-6 years and it has been a beneficial association for us. Their services have
helped in garnering good response and further helped in lot of conversion. As a result we
have experienced growth in our business."
TATAB2B
TataB2B brings together all businesses in the country on a common online platform. It is a one-
stop engagement platform which addresses every requirement of your company to help
maximize its growth opportunities. It provides you access to an exclusive business community,
online market place and services designed exclusively for you…all on a single portal!
TataB2B is built on three main strategic pillars:
Online Marketplace
Country’s fastest growing online market bringing together a vast number of businesses
and giving you an opportunity to buy, sell or compare products and services.
Get access to a large number of buyers and suppliers without any marketing spend!

21. Buyers, find unlimited options to source products and services at the best rates to fulfill
your requirements. Also get access to a directory of suppliers for every category of
business
Suppliers, showcase your products and services to the world of probable buyers free of
cost. Exponentially grow access to customer base and explode your sales!
Exclusive Services
Get access to a broad range of business services designed and provided exclusively for
your requirements to help support and grow your business.
Wide range of tie ups with various partners to provide services like:
Connectivity Solutions Cloud Services
Expert Advice Financial Services
Online Service Brand Promotion
Travel and Hospitality Infrastructure services
Training and HR
and growing…
Connect and Collaborate
Be a part of an exclusive business community designed to facilitate connections and
collaboration between a vast universe of entrepreneurs and businesses like you.
Grow your business through collaboration and knowledge sharing.
Find and follow your prospective customer, supplier or even business partner! Showcase
your business to the entire community with NO add-on expenditure! Get access to an
exhaustively designed set of business applications customized as per your need.
Product categories
Agro chemicals
Air Transport Service
Alcoholic Beverages
Apparels/Readymade Garments
Auto Ancillaries

22. Automobile
Banks
Bicycles and Rickshaws
Cables
Capital Goods
Castings, Forgings and Fasteners
Ceramic Products
Chemicals
Computer Education
Construction
Consumer Durables
Cosmetics
Cosmetics
Crude Oil and Natural Gas
Diamond, Gems and Jewellery
Diversified
Dry cells
Edible Oil
Electronics
Engineering
Entertainment
Fashion Accessories
Finance
FMCG
Food and Beverages
Furniture
Gas Distribution
Gems and Jewelry
Glass and Glass Products
Healthcare

23. Home and Garden
Home Supplies
Home Textiles and Furnishings
Hotels and Restaurants
Industrial Supplies
Infrastructure Developers and Operators
IT - Hardware
IT- Services
Leather
Logistics
Mechanical Components
Media - Print/Television/Radio/Online
Medical Products
Metals and Minerals
Mining, Metals and Mineral products
Musical Instruments
Natural Stones
Office and School Supplies
Oil Drill/Allied
Other
Packaging
Paints/Varnish
Paper
Petrochemicals
Pharmaceuticals
Plant and Machinery
Plantation and Plantation Products
Plastic Products
Power Generation and Distribution
Printing and Stationery

24. Railway, Shipping and Aviation
Realty
Refineries
Refractories
Retail
Rubber Products
Sanitary ware
Scientific Instruments
Ship Building
Shipping
Sporting Goods
Stationery
Steel
Stock/ Commodity Brokers
Sugar
Telecom Equipment and Infra Services
Telecom Services
Telecom-Handsets/Mobile
Textile, Yarn and Fabrics
Tobacco Products
Trading
Tyres
Business Services
Call Centers and BPO Services
Educational Services
Engineering Services
Event Management Services
Facility Management
Financial and Legal Services
HR Consultants

25. IT and Telecom Services
Medical Services
Real Estate Services
Small Businesses
Transportation and Shipping
Travel and Tourism
EC21
EC21.com is one of the world's largest online B2B marketplaces, connecting millions of
suppliers and buyers worldwide. Since 1997, EC21.com has been facilitating global trade
opportunities for small- and medium-sized enterprises. Through its leading technology and
expertise in international trade, it has achieved international recognition and trust in the global
business community.
Today EC21.com has over one million member companies, three million products, one million
buyers in it database, and 3.5 million monthly visitors. And it is still growing.
EC21.com started in 1997 as an online trade board of the Korea International Trade
Association (KITA). In 2000, EC21 Inc. was spun off from KITA. Since then, EC21 has
provided local small-and-medium-sized export companies with a comprehensive range of trade
support services and global business opportunities.
EC21, the largest overseas marketing company for SMEs in Korea, offers a range of marketing
services such as global market research, on/offline overseas marketing, trade education
programs and overseas cooperation. The company also operates the EU Gateway Programme,
a business cooperation program funded and managed by the European Union (EU).
In particular EC21’s online marketing expertises make it a leader in search engine optimization
(SEO), search engine advertisements, and social media marketing.
EC21.com marketplace facilitates global trade for export/import companies of all sizes and

26. nations. Since its premium services launched in 2004, EC21 has supported premium members
through its offices and agencies in China, India, Russia and Malaysia.
Specialties & Business Fields
Global Buyer Sourcing
Global B2B Marketplace
Online Marketing - SMM (Social Media Marketing)
SEM (Search Engine Marketing)
SEO (Search Engine Optimization)
International Market Research
Trade Consulting & Education
Overseas Trade Missions
Tradeshow Promotion
Website Development & Hosting
Major Partnerships
Google: Google Adwords Qualified Company
European Commission: Managing the EU Gateway Programme in Korea
EC21 on Social Media
Facebook: http://www.facebook.com/EC21com
Twitter: http://twitter.com/ec21talk
YouTube: http://www.youtube.com/ec21dotcom
LinkedIn: http://www.linkedin.com/company/ec21
Product Category
Agriculture
Apparel
Automobiles & Motorcycles

27. Business Services
Chemicals
Computer Hardware & Software
Construction & Real Estate
Consumer Electronics
Electrical Equipment & Supplies
Electronic Components & Supplies
Energy
Environment
Excess Inventory
Fashion Accessories
Food & Beverage
Furniture & Furnishings
General Industrial Equipment
General Mechanical Components
Gifts & Crafts
Hardware
Health & Medical
Home & Garden
Home Appliances
Lights & Lighting
Luggage, Bags & Cases
Manufacturing & Processing Machinery
Measurement & Analysis Instruments
Minerals & Metallurgy
Office & School Supplies
Packaging & Paper
Personal Care
Printing & Publishing
Rubber & Plastics

28. Security & Protection
Service Equipment
Shoes & Accessories
Sports & Entertainment
Telecommunications
Textiles and leather products
Timepieces, Jewellery& Eyewear
Tools
Toys
Transportation
EC21 conducts its own tradeshows and it has a video for every product. The best website but
there is no much of Indian clients. Most of them are Chinese
How to Buy?

29. How to Sell?
EC21 currently holds hundreds of thousands of suppliers and buyers from 220 countries as its
members, and the number of members is rapidly growing. More than 1million business people
are visiting EC21 Web site every month to find their business partners.
EC21 is open to all the companies looking for global business. It allows members to directly
manage their online products composed of up-to-date product information. The number of
inquiries exchanged is over 200,000 cases per month, and lots of trade deals are concluded every
day.
EC21 assures the world's biggest product database as a B2B eMarketplace with 400,000 different
products available. We also support suppliers by providing information of more than 500,000
buyers.

30. Basic Service

31. Premium Service
Feedbacks
Liu Sanhong, general manager, Powerlife Nutrition Co., Ltd, “ec21 is a perfect business
partner when it comes to expanding your business abroad. Becoming a TradePRO
member has given me the credibility and opportunities in our business world, which is
very important especially when promoting products via internet on account of it needs to
be decided about amount of products, risks, and various laws from each countries, etc.”

32. SerdarCeylan, president, Flora aromatic plants inc., “ EC21.com is great B2B platform
that we have been looking for”
Denny KOO, vice president, MBI Technology Co., Ltd, “We successfully made sales
contracts with Spanish companies. Unexpectedinquires from new companies through
ec21 lead good transactions and we happily appreciated very much for the ec21's nice
role as medium. Compared to the high cost for international exhibition, this economical
e-market place provides us many realizable opportunities of selling our INTARSIA
KNITTING MACHINES to all over the world with low cost.Ec21 will be one of the most
trustable partners in our company.”
FINDINGS
All the 5 web portals are well known to all clients.
They differ in services that are offered to the clients and the ease of use of the web portal
Among the 5 web portals, the best portal that offers very high services is EC21 but there
are no much Indian customers. It seems like it is only for Chinese customers. Because the
feedbacks provided are mostly Chinese
When the other 4 Indian portals are concerned, based on the product categories, services
offered and ease of use, the ranking is as shown below:
1. Alibaba.com
2. IndiaMART
3. Tradeindia
4. TATAB2B
When more customers move for online shopping it is very important to have membership
in these sorts of web portals which will help to expand the business.

33. REFERENCES
1. www.ec21.com
2. www.indiamart.com
3. www.alibaba.com
4. www.tradeindia.com
5. www.tatab2b.com
6. www.b2btoday.com
7. www.b2bwebdevelopmentindia.com
8. www.webpronews.com
9. www.webinfotechindia.com
10. www.businessvibes.com
11. www.marketresearch.com