This document discusses the rapid growth of access to information through digital technologies. It notes that while it took thousands of years for technical information to double historically, now it doubles every 72 hours. As a result, people now have access to over 70,000 newspapers, 650 TV channels, radio stations, social media, email and more through their mobile devices. The document suggests that as access to information has shifted online, businesses need to ensure they continue engaging customers and don't lose them the day after making a sale.