This is the most awesome collection of various statistics carefully handpicked from various research bits across Middle East on topics such as:
Population in Middle East
Internet Penetration & Usage
Social Media Penetration & Usage
Mobile Penetration & Usage
Digital Advertising Trends
eCommerce in Middle East
Popular Infographics
The Coffee Bean & Tea Leaf(CBTL), Business strategy case study
The most awesome collection of various research bits for the aspiring Digital Marketer in The Middle East
1. .me
The most awesome collection
of various research bits for
the aspiring Digital Marketer
in The Middle East
Last Updated: August 2013
.meMohit Jain
www.digitalks.me
Twitter: @mohitdxb
COMPILED BY:
2. .me
Trying to build your next winning “Digital Marketing”
strategy for yourself, your brand or your client
requires understanding the complete market
landscape through research that requires a lot of time
& efforts.
To help you get started, we’ve collected most
important bits of research done within Middle East
region by various research organizations around
various Digital Channels and compiled together in this
presentation so you can get straight to the point
rather than searching for it.
3. .me
What’s Inside
• Population in Middle East
• Internet Penetration & Usage
• Social Media Penetration & Usage
• Mobile Penetration & Usage
• Digital Advertising Trends
• eCommerce in Middle East
• Popular Infographics
5. .me
Population in various Middle East Countries
International Monetary
Fund
World Economic Outlook
Database, April 2013
http://bit.ly/18zh3dp
0 10 20 30 40 50 60 70 80 90
Djibouti
Bahrain
Qatar
Oman
Mauritania
Kuwait
Lebanon
United Arab Emirates
Libya
Jordan
Tunisia
Yemen
Saudi Arabia
Morocco
Afghanistan
Sudan
Iraq
Algeria
Iran
Egypt
Population in Millions
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Population in various Middle East Countries
The World Bank
Countries and Economies
Data
http://bit.ly/15uwJ6M
1
2
3
3
4
6
6
9
11
24
28
33
33
37
38
76
81
0 20 40 60 80 100
Bahrain
Qatar
Kuwait
Oman
Lebanon
Libya
Jordan
United Arab Emirates
Tunisia
Yemen
Saudi Arabia
Morocco
Iraq
Sudan
Algeria
Iran
Egypt
Population in Millions
10. .me
MENA Internet Population Vs. Internet Penetration
Ipsos ArabNet
Presentation Beirut 2013
Slide 9
http://slidesha.re/14lsEvz
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Internet Users Middle East & Africa, Dec 2012
eMarketer
Release Date
Feb 2013
http://bit.ly/17k1DIJ
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Internet penetration rate in the Middle East compared to
the global internet penetration rate from 2009 to 2012
eMarketer
Release Date
June 2012
http://bit.ly/1fuTaYb
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Internet penetration rate in the Middle East compared to
the global internet penetration rate from 2009 to 2012
Internet World Stats
Release Date
June 2012
http://bit.ly/18y3awb
14. .me
Internet Users in MENA by Access Location
eMarketer
Release Date
Oct 2012
http://bit.ly/17k55TM
15. .me
How Arabs Access the Internet
Dubai School of Govt.
Release Date
April 2013
http://bit.ly/19cUi1a
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How much time Arabs spent every day on Internet?
Dubai School of Govt.
Release Date
April 2013
http://bit.ly/19cUi1a
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When Arabs spent time online?
Dubai School of Govt.
Release Date
April 2013
http://bit.ly/19cUi1a
19. .me
Leading social networks worldwide as of July
2013, ranked by number of registered users
Various Sources
Release Date
June 2013
http://bit.ly/17zMPYR
20. .me
Number of social network users in the
Middle East and Africa from 2011 to 2017
eMarketer
Release Date
June 2013
http://bit.ly/1fuTaYb
21. .me
Penetration of Social Networks
Ipsos ArabNet
Presentation Beirut 2013
Slide 13
http://bitly.com/14lsEvz
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Social Network Users and Penetration in
Middle East & Africa, 2010-2014
eMarketer
Release Date
Aug 2012
http://bit.ly/15thCKS
23. .me
Penetration of Social Media Sites in Select Arab
Countries - March 2013 (% of population)
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/15QIodA
24. .me
Facebook in Arab World: A Snapshot
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/1e83XcU
• The total number of Facebook users in the Arab world as of end of May 2013 is
54,552,875 up from 45,194,452 in June 2012.
• By May 2013 the country average for Facebook penetration in the Arab region was over
19% up from 12% in June 2012
• The percentage of female users has remained static (at 33.4% in May 2013), having
fluctuated slightly between 33.4% and 34% in the past two years. This is still significantly
lower than the global average of roughly 50%
• The percentage of youth users has decreased slightly due to slow and steady uptake
amongst users aged 30 and above. As of May 2013 the percentage of users below the
age of 30 was 68%.
• The UAE continues to have the highest Facebook penetration rate in the region with
Jordan, Lebanon, Qatar and Tunisia trailing behind.
• Egypt continues to constitute more than one quarter of all Facebook users in the region
and has had the highest number of new Facebook users since January 2013 with an
increase of over 1.5 million users.
25. .me
Facebook User Growth - Middle East & World
eMarketer
Release Date
April 2013
http://bit.ly/15QICBn
26. .me
Facebook Users and Penetration in
Middle East & Africa, 2010-2014
eMarketer
Release Date
Aug 2012
http://bit.ly/15thCKS
27. .me
Number of Facebook Users in the Arab
Region between June 2010 and May 2013
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
28. .me
Facebook User Penetration in the Arab Region
(May 2013)
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
29. .me
Number of Facebook Users and Percentage of
Users in the Arab Region (May 2013)
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
30. .me
Breakdown of Facebook Users by Age
in the Arab States
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
31. .me
Breakdown of Facebook Users by
Gender in the Arab States
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
32. .me
Language Interface Preference for Facebook
Users (2013) % of total FB users
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
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Twitter in Arab World: A Snapshot
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/18m9isl
• Total number of active Twitter users in the Arab world reached
3,766,160 users as of March 2013.
• The country with the highest number of active twitter users is Saudi
Arabia with 1.9 million users which accounts for over half of all
active twitter users in the Arab region.
• The estimated number of tweets produced by twitter users in the
Arab world in March 2013 was 335,792,000 tweets or 10,832,000
tweets per day.
• Saudi Arabia alone, produced almost half (47%) of all tweets in the
Arab world, while Egypt produced 12% and the UAE produced
11%.
34. .me
Active Twitter Users in the Arab Region
(March 2013)
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
35. .me
No. of Tweets in the Arab region
(March 2013)
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
36. .me
Breakdown of Tweets in the Arab Region
(during March 2013)
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
37. .me
Percentage of Tweets in the Arab Region by
Language (March 2012 and March 2013)
Dubai School of Govt.
Release Date
June 2013
http://bit.ly/17k7w8M
39. .me
Share of Tweets in Middle East by Country
March 2012
eMarketer
Release Date
July 2012
http://bit.ly/1a1n5Xj
40. .me
YouTube Users in Total Internet Population, 2012
Booz & Company
Page 10
http://bit.ly/1a1ndGl
41. .me
LinkedIn in Arab World: A Snapshot
Dubai School of Govt.
Release Date
June 2013
http://bitly.com/15QIodA
• The total number of LinkedIn users in the Arab world stand at 4,716,515 as of May
2013. This is up from 4,294,484 in June 2012.
• As of May 2013, the average LinkedIn penetration amongst Arab countries was
about 6% up from 2% in June 2012.
• As with Facebook, the ratio of female to male LinkedIn users in the Arab world is
well below the global average. As of May 2013 female LinkedIn users constitute
about 26% of LinkedIn users. This is down from 28% in June 2012.
• Users below the age of 35 still constitute the majority of LinkedIn users in the
region. As of May 2013 60% of LinkedIn users were between the ages of 18-35.
• Oman has shown a significant shift in its age demographics since last year with
69% of users now above the age of 35 up from only 11% in June 2012.
42. .me
LinkedIn penetration in selected Middle Eastern
and North African countries as of June 2012
Econsultancy
June 2012
http://bit.ly/1aeyIxU
43. .me
Number of LinkedIn Users in the Arab
Region (Jan - May 2013)
Dubai School of Govt.
Release Date
June 2013
http://bitly.com/15QIodA
44. .me
LinkedIn Penetration - May 2013 (% of population)
Dubai School of Govt.
Release Date
June 2013
http://bitly.com/15QIodA
45. .me
Demographic Breakdown of LinkedIn Users in
Select Arab Countries (May 2013)
Dubai School of Govt.
Release Date
June 2013
http://bitly.com/15QIodA
47. .me
Smartphone Penetration – KSA Vs. UAE
Think Insights from
Google
Last Updated: Feb 2013
http://bit.ly/17vfnoi
48. .me
Feature phone shipments in the Middle
East and Africa from 2008 to 2020
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/17FuBZB
49. .me
Number of mobile connections in Middle
East from 2007 to 2015
Latin American Mobile
Observatory 2011, page 5
http://bit.ly/1czrQsk
50. .me
Number of mobile broadband connections in
Middle East from 2005 to 2015
Latin American Mobile
Observatory 2011, page 22
http://bit.ly/1czrQsk
51. .me
4G mobile device shipments in Middle
East and Africa from 2011 to 2020
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/14lwYuK
52. .me
Number of 3G mobile subscribers in the
Middle East and Africa from 2008 to 2020
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/18maMmB
53. .me
Number of mobile subscribers in the Middle
East and Africa from 2008 to 2020
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/19cWQfz
54. .me
Mobile wireless penetration in the Middle
East and Africa from 2008 to 2020
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/19cWQfz
55. .me
Distribution of cell phone shipments in the Middle
East and Africa from 2008 to 2020, by device type
Jefferies & Company
Release Date
Sep 2011
http://bit.ly/19cWQfz
56. .me
Number of High-Speed Mobile Broadband
Subscribers in Middle East
PWC - Touching lives
through mobile
health, page 8
Release Date
Feb 2012
http://bit.ly/1dAZdOk
In millions
57. .me
Most Popular Handsets in UAE – All
Networks
TRA Q2-2013 Report
Release Date
Aug 2013
http://bit.ly/1dAZj8J
59. .me
Daily Time Spent on Media in
MENA, July 2012
eMarketer
Release Date
Oct 2012
http://bitly.com/17k55TM
60. .me
Monthly Reach of Content in various Categories
Ipsos ArabNet Presentation
Dubai 2013
Slide 20
http://slidesha.re/173HYQL
61. .me
Time Spent on Internet and Other
Channels
Understanding the Arab
Digital Generation
Booz & Company
Page 11
http://bitly.com/1a1ndGl
62. .me
Number of Access Devices Used by Arab Digital
Generation
Understanding the Arab
Digital Generation
Booz & Company
Page 13
http://bitly.com/1a1ndGl
63. .me
How & Where Arabs Access the Internet
Understanding the Arab
Digital Generation
Booz & Company
Page 15
http://bitly.com/1a1ndGl
64. .me
Market share of .ae registrars in the
UAE
TRA
Release Date
Aug 2013
http://bit.ly/1aeAcIt
71. .me
How well are companies in the Middle
East using social media?
Bayt.com
For full report, visit:
http://bit.ly/15tlbkg
72. .me
Twitter: Active users in Arab countries
Arab Social Media Report
For full report, visit:
http://bit.ly/1dIHqG5
73. .me
Twitter: Active users in Arab countries
Global Web Index
For full report, visit:
http://bit.ly/1dIHIwo
74. .me
Mobile Content Consumption in MENA
Glimpse of Mobile
Content
Consumption in
MENA partnership
with Effective
Measure
For full report, visit:
http://bit.ly/17kfFtM
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How the Arab Digital Generation Uses Technology
Booz & Company
For full report, visit:
http://bit.ly/15tlTxK
76. .me
Internet Usage in the Middle East
Go-Gulf.com
For full report, visit:
http://bit.ly/1e89yQo
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Facebook in the Middle East and North Africa at the
end of 2012
Social Bakers
For full report, visit:
http://bit.ly/1e89RuG
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Twitter: The Fastest Growing Social Platform, Q4 2012
Global Web Index
For full report, visit:
http://bit.ly/1dIICZQ
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The State of Social Media in Saudi Arabia 2012
The Social Clinic
For full report, visit:
http://bit.ly/173JL8j
83. .me
A Glimpse of Mobile Usage in UAE
Mobile usage in UAE
researched by Google
For full report, visit:
http://bit.ly/14lzIbq
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A Glimpse of Mobile Usage in KSA
Mobile usage in KSA
researched by Google
For full report, visit:
http://bit.ly/1a1r1aM
85. .me
A Glimpse of Mobile Usage in Egypt
Mobile usage in Egypt
researched by Google
For full report, visit:
http://bit.ly/1dB1Y2c
86. .me
Comments?
mohit@digitalks.me
Twitter: @mohitdxb
LinkedIn: mohitdxb
Google+
DigiTalks.me is a blog started by
Mohit Jain to share his passion &
knowledge about Digital
Marketing with like-minded folks
in Middle East & across The
World.
DigiTalks.me covers topics such
as latest Digital campaigns by
leading brands in the
region, Social Media, E-
commerce & Digital
Analytics, Tools, Tips &
Tricks, How to Information and
more.
If you would like to contribute to this presentation, then please drop a note.
87. .me
The most awesome collection
of various research bits for
the aspiring Digital Marketer
in The Middle East
Last Updated: August 2013
.meMohit Jain
www.digitalks.me
Twitter: @mohitdxb
COMPILED BY:
Notas del editor
Country/Series-specific Notes Algeria: Population (Persons)Source: National Statistical OfficeLatest actual data: 2011Primary domestic currency: Algerian dinarsData last updated: 09/2012Bahrain: Population (Persons)Source: National Statistical Office. For data prior to 1990, the source is IFS - International Financial StatisticsLatest actual data: 2010Primary domestic currency: Bahrain dinarsData last updated: 09/2012Djibouti: Population (Persons)Source: Official population data are not available. Data prior to 1993 are taken from the World Bank World Development Indicators; other data are from U.N. sources, 2009.Latest actual data: 2009. A census was conducted in 2009.Primary domestic currency: Djibouti francsData last updated: 08/2012Egypt: Population (Persons)Source: Central Agency for Public Mobilization and Statistics (CAPMAS)Latest actual data: 2009/10Primary domestic currency: Egyptian poundsData last updated: 09/2012Islamic Republic of Iran: Population (Persons)Source: National Statistical OfficeLatest actual data: 2010Primary domestic currency: Iranian rialsData last updated: 09/2012Iraq: Population (Persons)Source: National Statistical OfficeLatest actual data: 2004Primary domestic currency: Iraqi Dinar (ID)Data last updated: 09/2012Jordan: Population (Persons)Source: National Statistical OfficeLatest actual data: 2010Primary domestic currency: Jordanian dinarsData last updated: 09/2012Kuwait: Population (Persons)Source: Ministry of Planning, Central Statistical Office, and Civil Information AuthorityLatest actual data: 2011Primary domestic currency: Kuwaiti dinarsData last updated: 09/2012Lebanon: Population (Persons)Source: National Statistical Office. Also: IMF staff.Latest actual data: 2007. The 2007 households living conditions was the latest official survey. An update for 2010 is currently conducted.Primary domestic currency: Lebanese poundsData last updated: 09/2012Libya: Population (Persons)Source: World Bank. World Development IndicatorsLatest actual data: 2008Primary domestic currency: Libyan dinarsData last updated: 09/2012Mauritania: Population (Persons)Source: National Statistical OfficeLatest actual data: 2009Primary domestic currency: Mauritanian ouguiyasData last updated: 09/2012Morocco: Population (Persons)Source: National Statistical OfficeLatest actual data: 2011Primary domestic currency: Moroccan dirhamsData last updated: 09/2012Oman: Population (Persons)Source: Ministry of Economy. For data prior to 1990, the source is IFS - International Financial Statistics.Latest actual data: 2008Primary domestic currency: Rials OmaniData last updated: 09/2012Qatar: Population (Persons)Source: IMF Staff. Qatar Statistics AuthorityLatest actual data: 2011Primary domestic currency: Qatar riyalsData last updated: 09/2012Saudi Arabia: Population (Persons)Source: National Statistical Office. Central Department of Statistics, Ministry of Economy and Planning. Published by the Saudi Arabia Monetary Agency.Latest actual data: 2010Primary domestic currency: Saudi Arabian riyalsData last updated: 09/2012Sudan: Population (Persons)Source: United Nations Population Division of Department of Economic and Social Affairs, World Bank, and Central Bureau of Statistics, Sudan .Latest actual data: 2006Primary domestic currency: Sudanese Pound.Data last updated: 09/2012Syria: Population (Persons)Source: National Statistical OfficeLatest actual data: 2010Primary domestic currency: Syrian poundsData last updated: 02/2012Tunisia: Population (Persons)Source: National Statistical OfficeLatest actual data: 2010Primary domestic currency: Tunisian dinarsData last updated: 09/2012United Arab Emirates: Population (Persons)Source: National Statistical OfficeLatest actual data: 2009Primary domestic currency: U.A.E. dirhamsData last updated: 09/2012Yemen: Population (Persons)Source: IMF StaffLatest actual data: 2008Primary domestic currency: Yemeni rialsData last updated: 09/2012
Country/Series-specific Notes Algeria: Population (Persons)Source: National Statistical OfficeLatest actual data: 2011Primary domestic currency: Algerian dinarsData last updated: 09/2012Bahrain: Population (Persons)Source: National Statistical Office. For data prior to 1990, the source is IFS - International Financial StatisticsLatest actual data: 2010Primary domestic currency: Bahrain dinarsData last updated: 09/2012Djibouti: Population (Persons)Source: Official population data are not available. Data prior to 1993 are taken from the World Bank World Development Indicators; other data are from U.N. sources, 2009.Latest actual data: 2009. A census was conducted in 2009.Primary domestic currency: Djibouti francsData last updated: 08/2012Egypt: Population (Persons)Source: Central Agency for Public Mobilization and Statistics (CAPMAS)Latest actual data: 2009/10Primary domestic currency: Egyptian poundsData last updated: 09/2012Islamic Republic of Iran: Population (Persons)Source: National Statistical OfficeLatest actual data: 2010Primary domestic currency: Iranian rialsData last updated: 09/2012Iraq: Population (Persons)Source: National Statistical OfficeLatest actual data: 2004Primary domestic currency: Iraqi Dinar (ID)Data last updated: 09/2012Jordan: Population (Persons)Source: National Statistical OfficeLatest actual data: 2010Primary domestic currency: Jordanian dinarsData last updated: 09/2012Kuwait: Population (Persons)Source: Ministry of Planning, Central Statistical Office, and Civil Information AuthorityLatest actual data: 2011Primary domestic currency: Kuwaiti dinarsData last updated: 09/2012Lebanon: Population (Persons)Source: National Statistical Office. Also: IMF staff.Latest actual data: 2007. The 2007 households living conditions was the latest official survey. An update for 2010 is currently conducted.Primary domestic currency: Lebanese poundsData last updated: 09/2012Libya: Population (Persons)Source: World Bank. World Development IndicatorsLatest actual data: 2008Primary domestic currency: Libyan dinarsData last updated: 09/2012Mauritania: Population (Persons)Source: National Statistical OfficeLatest actual data: 2009Primary domestic currency: Mauritanian ouguiyasData last updated: 09/2012Morocco: Population (Persons)Source: National Statistical OfficeLatest actual data: 2011Primary domestic currency: Moroccan dirhamsData last updated: 09/2012Oman: Population (Persons)Source: Ministry of Economy. For data prior to 1990, the source is IFS - International Financial Statistics.Latest actual data: 2008Primary domestic currency: Rials OmaniData last updated: 09/2012Qatar: Population (Persons)Source: IMF Staff. Qatar Statistics AuthorityLatest actual data: 2011Primary domestic currency: Qatar riyalsData last updated: 09/2012Saudi Arabia: Population (Persons)Source: National Statistical Office. Central Department of Statistics, Ministry of Economy and Planning. Published by the Saudi Arabia Monetary Agency.Latest actual data: 2010Primary domestic currency: Saudi Arabian riyalsData last updated: 09/2012Sudan: Population (Persons)Source: United Nations Population Division of Department of Economic and Social Affairs, World Bank, and Central Bureau of Statistics, Sudan .Latest actual data: 2006Primary domestic currency: Sudanese Pound.Data last updated: 09/2012Syria: Population (Persons)Source: National Statistical OfficeLatest actual data: 2010Primary domestic currency: Syrian poundsData last updated: 02/2012Tunisia: Population (Persons)Source: National Statistical OfficeLatest actual data: 2010Primary domestic currency: Tunisian dinarsData last updated: 09/2012United Arab Emirates: Population (Persons)Source: National Statistical OfficeLatest actual data: 2009Primary domestic currency: U.A.E. dirhamsData last updated: 09/2012Yemen: Population (Persons)Source: IMF StaffLatest actual data: 2008Primary domestic currency: Yemeni rialsData last updated: 09/2012