1. Mobile Marketing & Commerce
AT&T Mobile Barcode Services & Mobile Apps
Moira Jacobs
• Industry Solutions Practice,
Retail / CPG / B2C
• AT&T Advanced Enterprise
Mobility Solutions
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

2. Mobile Code Services
Connecting the Physical World with
the Digital World
Go to http://scan.mobi to download
the FREE AT&T scanner
Page © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
2 are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

3. End-to-End Mobile Barcode Solution
CREATE PUBLISH MANAGE MEASURE
Easily generate Code can be Assign and Track code
codes that can be placed in any change scan scans in real-
scanned by visual media outcomes time and
mobile device to: (print, TV and anytime, on download
• Web page even the web) the fly. AT&T’s reports that
• Video where users can management analyze usage
• V-card connect with solution by code,
• Phone call your brand in makes it easy demographics,
• Text message one scan. to optimize technographics,
• Pre-populated users’ brand time and
email experience. location.
• And more…
3 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

4. AT&T Supports Global Standard Formats
Barcode Formats
• AT&T scanner app scans standard
barcode formats
Photo source: GS1 Whitepaper “Beyond • AT&T CMP generates Data Matrix
the Label” and QR Codes
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein 4
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

5. The Solution
Real Time Measurement & Demographics
AT&T Code Management Platform
Secure, enterprise-grade cloud computing solution
Create, manage, and measure mobile barcodes in real time
Valuable reporting and analytics (age*, gender*, zip code*, location - GPS*,
device type) let you fine-tune campaigns as you go
Utilize our “dynamic content” feature to customize campaigns based on age,
gender, zip code, or device type
Supports all three global standard code types (including data matrix codes
which allow for smaller print size and better readability)
*Consumer Opt-in
5 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

6. Custom Mobile Web Pages
Ensure your end user’s experience is fully mobile
optimized when using QR codes. AT&T can assist
as needed with our program for creating
mobilized web landing pages linked to QR codes.
Custom Mobile Web Page
Function: Links UPC or Data Matrix
codes to a landing page featuring:
video, coupon, other url ,
downloadable app, voting page or
phone number. No template or feature
limitations.
Form: Page can be branded and
customized specifically to client
request.
Available: Basic templates are
included with MBS service plans,
highly customized mobile sites also
available with SOW.
© 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

7. Picture Your Brand …
More Accessible
More Interactive
More Measurable
…in more hands
Mobile marketing solutions let people
connect with your brand at the point of
interest for a more meaningful,
measurable and connected experience.
7 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

8. Appendix & Use Case Examples
Page © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
8 are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

9. 9 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

10. Retail Environment: Mobile Codes at
POS and Point of Interest
10 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

11. © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

12. Scan this code for a short report on interesting marketing
statistics regarding consumer behavior and mobile code scanning:
View the full video from pc at: www.att.com/mobilebarcodes,
or from your mobile at: http://mobilebarcodes.att.com/video4
12 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.

13. More Information
Download App - AT&T Code Scanner:
• App Store: Search for “AT&T Code Scanner” on iPhone,
Android, MS7 or Blackberry App Stores
• Mobile Web: Go to http://scan.mobi on mobile device
Create a Code:
• Create your own personal codes at:
http://www.createacode.att.mobiletag.com
My Contact Info:
• Moira Jacobs
• moirajacobs@att.com
• 408-504-5505
13 © 2010 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other AT&T marks contained herein
are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are
the property of their respective owners. AT&T Proprietary.